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" Some are born great, some achieve greatness, and some hire public relations officers. "

Daniel J. Boorstin

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" The force of the advertising word and image dwarfs the power of other literature in the 20th century. "

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" An image is not simply a trademark, a design, a slogan or an easily remembered picture. It is a studiously crafted personality profile of an individual, institution, corporation, product or service. "

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" The most important American addition to the World Experience was the simple surprising fact of America. We have helped prepare mankind for all its later surprises. "

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" Technology is so much fun but we can drown in our technology. The fog of information can drive out knowledge. "

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" Reading is like the sex act - done privately, and often in bed. "

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" Nothing is really real unless it happens on television. "

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" The courage to imagine the otherwise is our greatest resource, adding color and suspense to all our life. "

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" The world of crime is a last refuge of the authentic, uncorrupted, spontaneous event. "

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" Education is learning what you didn't even know you didn't know. "

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" We need not be theologians to see that we have shifted responsibility for making the world interesting from God to the newspaperman. "

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" I write to discover what I think. After all, the bars aren't open that early. "

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" We read advertisements... to discover and enlarge our desires. We are always ready - even eager - to discover, from the announcement of a new product, what we have all along wanted without really knowing it. "

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" Freedom means the opportunity to be what we never thought we would be. "

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" I've learned any fool can write a bad ad, but it takes a real genius to keep his hands off a good one. "

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" The celebrity is a person who is known for his well-knownness. "

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" A best-seller was a book which somehow sold well because it was selling well. "

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" Knowledge is not simply another commodity. On the contrary. Knowledge is never used up. It increases by diffusion and grows by dispersion. "

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" The traveler was active; he went strenuously in search of people, of adventure, of experience. The tourist is passive; he expects interesting things to happen to him. He goes 'sight-seeing.' "

Daniel J. Boorstin

" We suffer primarily not from our vices or our weaknesses, but from our illusions. We are haunted, not by reality, but by those images we have put in their place. "

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" A wonderful thing about a book, in contrast to a computer screen, is that you can take it to bed with you. "

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" Human models are more vivid and more persuasive than explicit moral commands. "

Daniel J. Boorstin

" As you make your bed, so you must lie in it. "

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" A sign of celebrity is that his name is often worth more than his services. "

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" The greatest obstacle to discovery is not ignorance - it is the illusion of knowledge. "

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