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" An image is not simply a trademark, a design, a slogan or an easily remembered picture. It is a studiously crafted personality profile of an individual, institution, corporation, product or service. "

Daniel J. Boorstin

Personality

Picture

Service

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" If you only design menus that are essentially junk or fast food, the whole infrastructure supports junk. "

" While a case can be made for intelligent design, I can't figure out why some Christians are so thrilled about that possibility. First of all, it doesn't prove there's a God. If anything, intelligent design lends support to some form of pantheism that defines God as immanent within nature. "

" When you design it, think how you would feel if you had to fly it! Safety first! "

" Is there a way to design a room in my house where I float around? I would quite enjoy that. It's nuts. "

Karl Lagerfeld

" A great dream of mine would be to run a design studio full of scientists who think about science as creatively as if they were doing art. "

" Women are all the same; we want to be smaller in the waist, longer legs, slimmer. I design for women and their defects, to make them better. "

" I don't design clothes, I design dreams. "

" In our interconnected world, novel technology could empower just one fanatic, or some weirdo with a mindset of those who now design computer viruses, to trigger some kind of disaster. Indeed, catastrophe could arise simply from technical misadventure - error rather than terror. "

" How can we reinterpret 3-D printing in a way that suggests a new design language? "

" The craftless anarchy of the Beat poets on the one hand, and the extreme control of Henry James on the other, suggest that for most human beings, just as both freedom and discipline are necessary in life, serendipity and design must coexist in a work to make it readable. "

" A movie contains literally tens of thousands of ideas. They're in the form of every sentence; in the performance of each line; in the design of characters, sets, and backgrounds; in the locations of the camera; in the colors, the lighting, the pacing. "

" There is no one-size-fits-all solution to the challenges facing our cities or to the housing crisis, but the two issues need to be considered together. From an urban design and planning point of view, the well-connected open city is a powerful paradigm and an engine for integration and inclusivity. "

" In my opinion, no single design is apt to be optimal for everyone. "

" I have always been fascinated by the way things work and how they came to take the form that they did. Writing about these things satisfies my curiosity about the made world while at the same time giving me an opportunity to design a new explanation for the processes that shape it. "

Henry Petroski

Time

Work

" There's so many ways of making product design easier, more efficient, quicker. People are now taking DNA from cows and growing leather. The implications of that, in what it has from a grain standpoint, are enormous. "

" I am a fashion designer. I'm not an environmentalist. When I get up in the morning, number one I'm a mother and a wife, and number two I design clothes. So the main thing I need to do is create, hopefully, exquisitely beautiful, desirable objects for my customer. "

" Reading is like the sex act - done privately, and often in bed. "

" The world of design has been subjugated by the rigors of manufacturing and mass production. "

" Martha Stewart is extremely talented. Her designs are picture perfect. Our philosophy is life is messy, and rather than being afraid of those messes we design products that work the way we live. "

" I design my shots. I walk the rehearsal as the camera and say 'this is where I want to be... I want this look. "

" Design firms and progressive companies rely on many of the same tools: rapid prototyping, observational research, creative thinking, collaborative work environments, and multidisciplinary teams. "

" Design certainly has a cosmetic, aesthetic aim. It always aims at making things beautiful. But relevance is just as important. I often say, 'If it isn't ethical, it can't be beautiful. But if it isn't beautiful, it probably shouldn't be at all.' "

" Design is so critical it should be on the agenda of every meeting in every single department. "

" People think, for some reason, that I don't care about creativity and art, or helping people. So I would say that the biggest misconception is, when you think about me, when you think about my name, I don't want you to think about design or clothes or music. I want you to think about a person that's just trying to help people. "

" We can't think in terms of designing products that we throw over the wall to customers, but instead, we need to design products that are upgradable and maintainable and that can be mined for materials and components that can be reused. "

" A business woman needs a successful mix of design and practicality. "

" One thing about costume design - and I think design in general - but especially costume design, is people have a misconception that it's very glamorous work. "

" Many of the problems that families face can be solved with great technology, design, and distribution. "

" I tried a dozen different modifications that were rejected. But they all served as a path to the final design. "

" Deep down, creationists realize they will never win factual arguments with science. This is why they have construed their own science-like universe, known as Intelligent Design, and eagerly jump on every tidbit of information that seems to go their way. "