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" The minute you start the process of deciding to make a film and you're communicating that vision to anyone, you're in the process of selling. If you don't understand that, you're not in show business. You're just not. "

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" Nothing drew me to the film business. I was propelled by the fear and anxiety of Vietnam. I had been drafted into the Marines. My brother was already serving in Vietnam. I bought, if you will, a stay of execution - both literally and figuratively - and went on to graduate school of business from the law school that I was attending. "

Peter Guber

Business

Brother

" In any situation that calls for you to persuade, convince or manage someone or a group of people to do something, the ability to tell a purposeful story will be your secret sauce. Telling to win through purposeful stories is situation, industry, gender, demographic, and psychographic-agnostic. It's an all-purpose, everyone wins tool. "

" Every journey that is successful has culs-de-sac and speed bumps. I carry a wisdom gene through my life through the good, the bad, and the ugly. "

" The seminal elements of what makes a story great - challenge, struggle, resolution - are the same whether we're talking about story content for a movie such as 'Rain Man,' or telling a purposeful story to forge new business relationships or conclude a fruitful transaction, such as acquiring an NBA franchise. "

" Without social cohesion, the human race wouldn't be here: We're not formidable enough to survive without the tactics, rules and strategies that allow people to work together. "

" We tend to become social core groups, whatever our similar interest and background where we came through. It tends to be a filter through which people see themselves. It can be all different ethnicities. They can see themselves as San Franciscans, or Warriors fans. You want to build a tribe of viral advocates for that team. "

" I never look in the rearview mirror. "

" Telling purposeful stories is interactive. It's not a monolog. Ultimately, purposeful tellers must surrender control of their stories, creating a gap for the listener(s) to willingly cross in order to take ownership. Only when the listener(s) own the tellers' story and make it theirs, will they virally market it. "

" Social cohesion was built into language long before Facebook and LinkedIn and Twitter - we're tribal by nature. Tribes today aren't the same as tribes thousand of years ago: It isn't just religious tribes or ethnic tribes now: It's sports fans, it's communities, it's geography. "

" I was born curious. "

" There's a sense of aliveness that comes from connection, shared experience. And you see it in every place. You see it when ball players jump up and down, gather at home plate, hugging, and it's not just because they're winning, it's that shared moment, that feeling of - we enter the world alone, we leave alone. "

" The magic happens when you take facts and figures, features and benefits, decks and PowerPoints - relatively soulless information - and embed them in the telling of a purposeful story. Your 'tell' renders an experience to your audience, making the information inside the story memorable, resonant and actionable. "

" The reality is that every movie is a new business. Nobody says, 'Hey, let's go down to the Pantages Theater, I hear a Warner Brothers picture is playing there.' Or, 'Let's go to this theater, I hear the film came in on budget.' It'd be ridiculous. "

" Tribalism isn't a bad thing. If you're a Facebook user, or Twitter user or Foursquare user or LinkedIn user, those are all tribes... and they may even have sub-tribes. It's not pejorative, it's declarative. "

" The idea is, we're still a society where we recognize and see and even sometimes seek members of our own tribe, whatever that tribe is. It could be ethnic, religious, geographic, political. "

" Language is a more recent technology. Your body language, your eyes, your energy will come through to your audience before you even start speaking. "

" People love to be swept off their feet, to go into an environment where they've never been, to experience things they only dream about. And filmmaking offers that potential. "

" The arts tend to be more liberal. There tends to be more social relevance in the arts. "

Peter Guber

Arts

Liberal

" Most young people haven't used their storytelling skills since they were 8 or 9 or 10 and wanted to persuade Mom and Dad to take them to the ball game. "

" Stories aren't the icing on the cake; they are the cake! "

" Well, the idea is that failure is an inevitable partner on the road to success and, if you're not willing to confront failure, you can never find out how good you are. "

" I think any new technology that helps connect and create social cohesion is great. But at the end of the day, you and I are analog creatures. We have to take 'oohs and aahs' and convert them to 0s and 1s and then convert them back to 'oohs and aahs.' Narratives that work in social networks are the exchange of stories that are told well. "

" Think about all the great leaders. Think about Obama. Think about Clinton. Think about Nelson Mandela. Think about all the people that we know who are very successful in business, in politics and religion. What are they? They tell purposeful stories. They move people to action by aiming at the heart. "

" I've worked with Jack Warner and Jimmy Stewart - and Angelina Jolie, Brad Pitt, and Johnny Depp twice. I've had dinners with Fred Astaire and Cary Grant. "

" A gun can be dangerous. But a gun can protect you, you can hunt for food with it - you know, the tool itself is a tool. The intention of the party using the tool is a part of the process, right? You know: the knife cuts the steak, stabs the person, saves somebody from danger, cuts somebody out of a car. "

" When you want to move somebody, you have to say to yourself: 'I'm in the emotional transportation business. I gotta move them, emotionally.' "

" In today's roller-coaster economy, hyper-competitive, fear-based, flat and global world, convincing anyone to do anything at any time requires getting their attention, creating their intention and turning it to action. "

" Beside every great success are the seeds of enormous failure. In every failure, there's the opportunity seeds of great success. They're not miles apart. So if they're that close together, and if you're really working, you're always gonna have that likelihood that something's not going to work. "

" When somebody is enthusiastic about a job opportunity - but gives off the feeling that this is not the only one they have on the table - they become more seductive in the employer's eyes. You become more desirable because it shows that you're making a conscious and thoughtful decision for the right reasons. "

" Use state-of-the-heart technology online and offline to turn listeners into viral advocates and customers into raving fans. "