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" The reason I wanted to work with New Look was that they wanted to stick with one designer and do lots of collections a year. "
Giles Deacon
Reason
Stick
New
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" Why shouldn't we want everybody to have a piece of Giles in their wardrobe? "
Giles Deacon
Why
Wardrobe
Want
" Fashion was spontaneous and about getting things done, which I really liked. "
Giles Deacon
Done
Things
Spontaneous
" People don't necessarily realise that there can be just as much work on a quiet jacket as an overblown gown. "
Giles Deacon
Work
Jacket
Just
" I don't design for wallflowers. "
Giles Deacon
Design
" Cecil Beaton was Andy Warhol before Andy Warhol, really. "
Giles Deacon
Before
Really
Warhol
" We want to be the go-to business for super-special daywear and eveningwear, to focus on what we are known for and what our customers want from us. "
Giles Deacon
Focus
Want
Us
" I'm lucky that I've worked with the biggest divas in the world. We've had Miss Piggy and Minnie Mouse, so I've got to be careful who I say now, but obviously, I'd love to dress them again. "
Giles Deacon
World
Say
Now
" I was never one for just sitting in front of the telly. "
Giles Deacon
Never
Front
Telly
" I love historical references. "
Giles Deacon
I Love
Historical
Love
" At a certain period in time, the fashion industry was portraying this image of a totally unrealistic woman, women who are not allowed to be themselves. "
Giles Deacon
Who
Image
Time
" My longest collaborative working relationship is with Katie Grand, the editor-in-chief of 'Love' magazine. Katie's an inspiration and a sounding block. She's got such great taste. "
Giles Deacon
Relationship
Great
Love
" With all my clients I work with, they all have their absolute specialness about them. "
Giles Deacon
Them
Work
About
" I always find the idea of Britishness a bit of a boring old concept, to be honest. That world of Britishness always comes off a bit twee and only about cream teas and that sort of things. "
Giles Deacon
Honest
Old
World
" People should just get over themselves. "
Giles Deacon
Themselves
Over
People
" The customer who likes to be noticed is important to us. "
Giles Deacon
Important
Customer
Who
" I sometimes sit and draw people on the bus, or some fantasy hybrid animal. You know, wherever the hand will lead. "
Giles Deacon
People
Know
Animal
" Rooney Mara is someone I'd like to dress; we've not worked with her before and she certainly has very interesting personal style. "
Giles Deacon
Style
Dress
Interesting
" One day I'll do a Dorian Gray, and there will be a picture in the attic. I'll look like Helen Daniels from 'Neighbours' after her stroke. "
Giles Deacon
One Day
Look
Her
" With couture, you're going right to the consumer, and that's something we learned from doing trunk shows. You're meeting the client; you're finding out what they like and what they don't like. You've really got your customer there in front of you, so you know what works and what doesn't. "
Giles Deacon
Meeting
Finding
Doing
" I really like doing good work and working with good people - that's the thing that drives me. "
Giles Deacon
Work
Good Work
People
" The effort you put into anything when you're a designer is 100% because it's all about what you get back out from it. "
Giles Deacon
You
Effort
Because
" Due to the hectic, non-stop nature of my work, I'm always using my BlackBerry to stay in touch with my studio, wherever I am. "
Giles Deacon
Stay
Touch
Work
" My parents weren't into fashion. I didn't have an eccentric granny who mixed lace mantillas with tweed. "
Giles Deacon
Parents
Mixed
Fashion
" My mother was a housewife. My father worked in the agriculture business, but they were very encouraging about everything. When I said I wanted to do art, they were very supportive. "
Giles Deacon
Art
Father
Mother
" I love London. Wherever I've lived, I've always had my flat here. "
Giles Deacon
Flat
Always
Here
" Fashion designers seem the busiest people on the planet. "
Giles Deacon
Seem
Planet
People
" There's one thing I would like to do on the high street, and that's something different to what's been done before. So, who knows what that could be. "
Giles Deacon
Different
Like
Street
" I go to contemporary galleries all around the world when I can. There's always something historical and something contemporary; those are my rock references. "
Giles Deacon
I Can
Go
World
" I liked the fact DAKS was an unknown quantity. It's more like Gucci before Tom Ford got there. There's a lot you can do. "
Giles Deacon
Unknown
You
Quantity
" When I was younger, I wanted to be a marine biologist, among other things. "
Giles Deacon
Wanted
Younger
Things