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" The thing that got us going early was the running boom. And then, I think, we rode the Jordan bit, which then kind of crossed us over into the pop culture. "

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" The trouble in America is not that we are making too many mistakes, but that we are making too few. "

" When we changed from Tiger to Nike, we had to have a design for the shoe. And where do you go to? There's no 'dial 9-1-1' for design. "

" No parent should have their child die before he or she does. "

" I still get real nervous when I go in front of more than two people. "

" I do believe that international trade agreements benefit both nations, always. "

" You can't explain much in 60 seconds, but when you show Michael Jordan, you don't have to. It's that simple. "

" There is no drama like the drama on the athletic field. "

" In running, the only equipment that really matters - at least the mentality was in those days - were the pair of shoes that you wore. "

" I've been fortunate to be around good people. "

" Every businessman, or every person who has a passion for his work, is torn for the time spent at work and the time spent with your family. "

" Any entrepreneur has to prepare for a lot of dark days, and they've got to really like what they are doing, and they have to have a reason for it to succeed. "

" I've said many times that I might as well have webs between my toes. "

" If there's one thing, I've been pretty good at evaluating people. "

" Running is a basic ingredient for your health, just as much as eating and sleeping, but going out for a run by yourself and taking a moment to think also creates a certain peace. "

" There is an immutable conflict at work in life and in business, a constant battle between peace and chaos. Neither can be mastered, but both can be influenced. How you go about that is the key to success. "

" A shoe dog is somebody that really loves shoes, and that was me. I was a runner... that became important to me, and it's been with me ever since. "

" I didn't say I'm walking away. I said I was stepping down as chairman. I won't walk away. I'll be carried away. "

" If you're trying to get into the sports business, you really have to find a niche. "

" I'm Phil Knight, and I don't believe in advertising. "

" Sports is like rock 'n' roll. Both are dominant cultural forces, both speak an international language, and both are all about emotions. "

" I think everyone born in Oregon is an environmentalist by birth. "

" When you really understand who you are, it enables you to fight and believe. "

" Obviously, the bulk of my Nike shares have been set up in a trust. "

" We took advantage of the running boom, which became the jogging boom, which became the fitness boom... and we've benefited from all of that. "

" I know when the Berlin wall went down and I walked into what was East Berlin and saw two big Nike banners - that gave me a chill. "

" At first, we couldn't be establishment, because we didn't have any money. We were guerrilla marketers, and we still are, a little bit. But, as we became No. 1 in our industry, we've had to modify our culture and become a bit more planned. "

" Up until the time I was 14 years old, I was sure that I was going to be a big-league baseball player. But that dream came to a rude awakening when I got cut from my high school baseball team. "

" We could see that he was a charismatic guy who jumps over the moon and is very competitive, but nobody could have predicted what he would become to our culture. "

" I don't consider myself enigmatic, but I don't spend a lot of time thinking about my public persona. "

" When I took the entrepreneurship class at Stanford, the first lecture was about an entrepreneur and his personality. They described it as being different than a businessman, who is an overall scientific manager. "

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