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" After putting out songs with 26 million views on YouTube, your life changes a little bit. Suddenly everyone's like, 'Where's the album?' "

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" I'm not one of those artists that can go away for six months and tour America and have 20 producers back in London or L.A. doing everything for me and I just come home and sing on it. It would be really useful, in terms of speed, to work like that. I just wouldn't find it creatively satisfying. I have to have my hand on the remote control. "

" It is important that you're out, and it is important that you're visible. "

" Being part of a crowd and not standing out is way more frightening than being the person that stands out. "

" There's something about rhythm and bass sections generally, how the bass and drums interact, that's basically the soul of any song. "

" From collaborating with other people, you make concessions, and those concessions are great because sometimes you are definitely wrong. "

" Whilst the Internet is amazing, someone with a laptop can make something amazing and send it out, but you grow up creatively in a very public way. "

" I didn't fit in on my football team; I was always the odd one out. "

" Is the mainstream becoming more queer? Or is it the opposite? That artists like me are mainstreaming queer music? "

" Sometimes we feel like we're only interacting with what's already happening; we don't actually affect anything - sometimes I feel like that, anyway. "

" The best thing you can do is having to say no to putting out something that's good, because everything else is better. "

" I'm a lesbian. That's how I identify myself, but I think there's a massive spectrum for everyone. "

" I couldn't be a Taylor Swift. I would really suck at being Taylor Swift. "

" Pop music for introverts is an idea I wanted to explore. "

" I'm a bit of a geek: I just love being able to play with dials and buttons. "

" I think there's something antagonistic about bedroom pop. We're reappropriating pop and saying you don't have to be an ex-Disney star to make pop music. You can be from Shepherd's Bush and have spent most of your life listening to the Smiths and still make a pop record. "

" For me, one song is not enough to be in a person's world. I need to be in their world for 40 minutes; I want to fully experience it and immerse myself. "

" A lot of people think I popped out of some pink cloud fully formed, ready for action, but I've been putting songs on SoundCloud since I was 16. Five people would listen and like them. I never had any expectations for myself. "

" Someone will say, 'Shura's album is about being a gay woman in London.' Umm, I feel like my album's just about me. I am a gay woman, and I live in London... It's not about being a gay woman in London. "

" A lot of people start by learning other people's songs, but the idea of singing someone else's music didn't excite me. I just wanted to write my own. It was really bad to begin with. It's improved slightly since. "

" People like Prince or Madonna, they're kind of superhuman. You can't imagine them burning their toast, and there's something really exciting about that. "

" I'm actually really impressed with everyone at Polydor. "

" The hardest thing is having to do selfies even when you're on your period and you're queuing at Superdrug to get ibuprofen. That's when I'm like, 'You know what? I don't feel like Shura today.' "

" I think it's much harder now with the Internet to hone anything. It's easy to share things: you do one track, and it goes on Hype Machine; people are being exposed a lot earlier. "

" I made the decision that I could either go outside in the freezing cold in the wind and rain and get muddy or just stay inside and be a rock star. "

" I suffer from imposter syndrome all the time. Even if I'm just at a party, I'm thinking people are going to find out that I'm really boring. "

" It's strange: I love pop music, and I really can enjoy it, but I didn't feel like the characters within pop music - like when Madonna sings 'Crazy For You', for instance, I don't feel like I would ever be the character she takes on in that song. I would never feel... I don't have that confidence in me. "

" I love being in the studio. "

" When you have a lot of gay friends, you don't think of that as being different or divisive or weird; that's just your reality. "

Being Different

" If you told teenage me that I would end up supporting Tegan and Sara for a month in North America, my head would have probably exploded. "

" Perhaps a young boy or girl, after watching my video, can go, 'Maybe I don't have to be embarrassed. Maybe I can come out at school, maybe I can tell my best friend... and maybe I don't have to be afraid anymore.' "