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" Trophies or no trophies, we are all just striving to do some really good art and help people's lives with it. "
No I.D.
Help
Good
Art
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" Nas' longevity comes from him having strong lyrical value in his songs, him being more like a poet and improving over time. "
No I.D.
Strong
Time
Value
" My entire approach is built on the idea that things can be commercial and artistic. "
No I.D.
Approach
Commercial
Idea
" For me, the '80s was great because you had Boy George, Michael Jackson, Stevie Wonder, Prince, and Cyndi Lauper. No one put boxes saying this is urban, this is popular, this is underground. It was just good or bad. "
No I.D.
Me
Wonder
Great
" Part of my growth as a producer was not just about making beats but also helping in the process of inspiring the song and making the song the center. "
No I.D.
Song
Process
Producer
" If you think about 2Pac, Biggie, and Nas, all of those guys were teenagers or in their early 20s when they got started. Everybody acts like young people have to be silly and lack perspective. Those guys had incredible perspective, and everything that they said was before 25 years old. "
No I.D.
You
Think
Perspective
" I take a lot of pride in helping people become great. I think that's an element of being a producer that people don't always take in: They want to be great for themselves, whereas I'd like to be recognized as having helped the most people get over the hump. "
No I.D.
Pride
Want
Great
" Most of the greatest albums in the history of music are one producer. It's just a fact. Or one collective. "
No I.D.
Music
History
Greatest
" The effect that 'Illmatic' had on us at that moment was serious. "
No I.D.
Moment
Effect
Us
" I just want to work on music and make some new stars. I'm not interested in being a star. "
No I.D.
New
Music
Star
" I come from an era where you just build something. Me and Common built what we built from Chicago from scratch. "
No I.D.
Build
Common
Just
" I'm not interested in anything besides making some good music, helping some artists, being an executive. I'm pretty happy with that. "
No I.D.
Pretty
Good
Music
" There's so many things that Kanye does that I agree with and disagree with at times. I just say, 'You're in a different place, and what you're doing is experimental. Nobody's been there in hip-hop.' "
No I.D.
Doing
Hip-Hop
Nobody
" I've never been a mega-star. I'm more of a tastemaker of hip-hop. I try to be more of an ambassador for the era of hip-hop that I came in. "
No I.D.
More
Ambassador
Try
" I don't care whether something makes one dollar or a trillion because guess what? I don't know many happy rich people. And I know a lot of rich people. "
No I.D.
Rich
Care
Dollar
" Don't ever judge anybody. You don't know who anybody is, period... You gotta humble yourself. Just because you are where you are, it doesn't mean you aren't talking to someone great. "
No I.D.
Great
Yourself
Know
" I was a rapper. The reason I stopped rapping was because I realized that people wanted guys like Puff Daddy. That's not what I do. I quit. That was it. I had to sacrifice for my choice. I said, 'Forget it. I'll be a producer.' Nobody was going to make me do anything. "
No I.D.
People
Choice
Rapper
" Ghostface, when it comes to hip-hop, was one of my favorite rappers and definitely one of my favorites in the Wu-Tang. He's also a really cool dude. "
No I.D.
Dude
Cool
Hip-Hop
" If you want to make money, that's great, but if you make great music, you're going to make money anyway. Keep your eyes on making a great product. You don't even have to promote it. "
No I.D.
Music
Money
Great
" I am the guy that, if you catch me saying something, I don't do the, 'Don't tell anybody I said it.' If I said it, I said it. I'm gonna stand right here and say it again to whoever - the end. What's the trouble? Where's the problem? "
No I.D.
Me
Problem
Saying
" I tried to embrace the concept of the sampler as an instrument, looking at how to take it artistically to another place where it can be appreciated, more than just taking someone's song and doing a 4-bar loop. "
No I.D.
Song
Doing
Someone
" I've got a philosophy I call 'no dancing in the end zone.' You score, get back, and run another play. "
No I.D.
Dancing
Run
Philosophy
" If you look before the '90s, you might not find many - if any - albums with multiple producers. It just didn't exist in the history of music. That would have been like Michael Jackson telling Quincy Jones, 'Look man, I know we did well on 'Off The Wall,' but I'm hot now, and I need to see some other producers for 'Thriller.'' "
No I.D.
Know
History
You
" As much as you act like everything is programmed or calculated or researched or numbers, spins, radio, and clubs, it's still human beings out here you can reach with music. "
No I.D.
Radio
Reach
You
" Honesty, vulnerability, pain - these are things that always supersede the trends of the day. "
No I.D.
Trends
Day
Honesty
" When I do music, I have a hard time experiencing it like everyone else, because there's so much thought that goes into it. You can sometimes fool yourself into thinking it's better than what it is, which stops me from being creative on the next thing I do. "
No I.D.
Music
Thinking
Yourself
" I have a Chicago personality, which means that just because I'm friends with one person, I don't assume I'm friends with his friends. "
No I.D.
Person
Personality
Friends
" The truth needs to explain why you are the way you are, why you did what you did. "
No I.D.
Needs
Explain
You
" I hate filming in the studio. "
No I.D.
Studio
Hate
Filming
" When you really make things that really challenge the status quo or challenge issues, and you do it artistically, and you do it with no fear, people are listening. "
No I.D.
People
You
Listening
" There's this concept in urban music and lifestyle that money is everything, and I'm just not with it. If it makes money, it doesn't make it good. If it's good, it's good. "
No I.D.
Lifestyle
Music
Urban