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" If you want to make money, that's great, but if you make great music, you're going to make money anyway. Keep your eyes on making a great product. You don't even have to promote it. "

No I.D.

Music

Money

Great

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" You make some good music, people are gonna find you. "

" As much as you act like everything is programmed or calculated or researched or numbers, spins, radio, and clubs, it's still human beings out here you can reach with music. "

" Common and I have a long history of making great music together. "

" If you look before the '90s, you might not find many - if any - albums with multiple producers. It just didn't exist in the history of music. That would have been like Michael Jackson telling Quincy Jones, 'Look man, I know we did well on 'Off The Wall,' but I'm hot now, and I need to see some other producers for 'Thriller.'' "

" I'm not going to put my music up on some little corner of the Internet or give it away for free. What does that do? That's just giving up. I'm not giving up, ever. "

" Honesty, vulnerability, pain - these are things that always supersede the trends of the day. "

" My entire approach is built on the idea that things can be commercial and artistic. "

" Nas' longevity comes from him having strong lyrical value in his songs, him being more like a poet and improving over time. "

" Sometimes I think albums are so ambitious, they don't stand as bodies of work because you try to achieve so much, and sometimes we need to do less. Say less. "

" Don't ever judge anybody. You don't know who anybody is, period... You gotta humble yourself. Just because you are where you are, it doesn't mean you aren't talking to someone great. "

" Most of the greatest albums in the history of music are one producer. It's just a fact. Or one collective. "

" There's this concept in urban music and lifestyle that money is everything, and I'm just not with it. If it makes money, it doesn't make it good. If it's good, it's good. "

" I don't speak out of place, but if you ask me, I will definitely speak the truth. Also, my opinion is my opinion. I don't feel the need to force anybody to agree or disagree with me. But if you ask me, I do feel it's important to speak with confidence about my feelings about whatever the questions are. "

No I.D.

Truth

Confidence

" I am the guy that, if you catch me saying something, I don't do the, 'Don't tell anybody I said it.' If I said it, I said it. I'm gonna stand right here and say it again to whoever - the end. What's the trouble? Where's the problem? "

No I.D.

Problem

Saying

" I hate filming in the studio. "

" When I do music, I have a hard time experiencing it like everyone else, because there's so much thought that goes into it. You can sometimes fool yourself into thinking it's better than what it is, which stops me from being creative on the next thing I do. "

" When people get to see me interact with the creative giants, they see the perspective and the respect. A lot of times, people don't have that respect, from a music perspective, with the music people. "

No I.D.

Music

People

" I come from a very specific love of hip-hop. I'm saying hip-hop, not rap. That's what saved my life. I carry that badge with a lot of pride and honor, and I really enjoy trying to raise the perception and the bar of what we do. "

" There's the way modern music is produced, which is, 'Here's a piece of music, and I'm the producer, so pay me and make sure my credit is right and get me my splits.' But I'm trying to go backward. Now, it's more like 'What's the texture? What's the over-arching story?' There are more things to pay attention to than 'Is this the right snare?' "

No I.D.

Trying

Attention

" I think that sometimes, as producers, we just service the artists who's really just the main front or person. You know, our roles are really just to help them get where they're supposed to go. "

" Part of my growth as a producer was not just about making beats but also helping in the process of inspiring the song and making the song the center. "

" After 'Resurrection,' I was getting calls for people to do work with me, and I was turning it down. "

" I've got a philosophy I call 'no dancing in the end zone.' You score, get back, and run another play. "

" I've never been a mega-star. I'm more of a tastemaker of hip-hop. I try to be more of an ambassador for the era of hip-hop that I came in. "

No I.D.

Ambassador

Try

" There's so many things that Kanye does that I agree with and disagree with at times. I just say, 'You're in a different place, and what you're doing is experimental. Nobody's been there in hip-hop.' "

" When you do your art, and you may think people don't recognize it or appreciate it, you actually go and try to get better. "

" Wine gets better with time. So does art. "

" Hit records create slang, and if you create slang, you get into a broader conversation level. "

" I come from an era where you just build something. Me and Common built what we built from Chicago from scratch. "

" 'I Used To Love H.E.R.,' from a production standpoint, was a brainchild of the style I developed on 'Soul By The Pound.' "