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" Unlike many other startup processes, Customer Development is deep, detailed, and rigorous. "
Steve Blank
Development
Customer
Processes
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" Commencement Day has a sobering finality in that it's the end of the prescribed path. "
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Finality
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End
" The Lockheed Skunk Works, led by Kelly Johnson, was responsible for its Advanced Development Projects - everything from the P-80, the first U.S. jet fighter plane, to the U-2 and A-12 spy planes. "
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Spy
" Innovation in an existing company is not just the sum of great technology, key acquisitions, or smart people. Corporate innovation needs a culture that matches and supports it. "
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Innovation
Technology
Great
" Companies that acquire startups for their intellectual property, teams, or product lines are acquiring startups that are searching for a business model. If they acquire later stage companies who already have users/customers and/or a predictable revenue stream, they are acquiring companies that are executing. "
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Intellectual
Stage
Business
" Persuading employees to let go of old values and beliefs and adopt new ones can be challenging. "
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Values
Old
New
" In the past, when venture-funded startups told their investors they'd found a profitable business model, the first thing VCs would do is to start looking for an 'operating exec' - usually an MBA who would act as the designated 'adult' and take over the transition from Search to Build. "
Steve Blank
Past
Looking
Search
" A startup is not just about the idea: it's about testing and then implementing the idea. A founding team without these skills is likely dead on arrival. "
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Without
Dead
Testing
" History has shown that time and market forces provide equilibrium in balancing interests, whether the new technology is a video recorder, a personal computer, an MP3 player, or now the Net. "
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Now
History
Time
" In a web/mobile startup, coding is not an outsourced activity. It's an integral part of the company's DNA. "
Steve Blank
Company
Coding
Part
" With clear definitions and a taxonomy that illustrates their relationships, the Inventure Cycle defines the pathway from inspiration to implementation. This framework captures the skills, attitudes, and actions that are necessary to foster innovation and to bring breakthrough ideas to the world. "
Steve Blank
Ideas
World
Relationships
" Companies that get started and built in New York City tend to be applied technology. "
Steve Blank
Technology
New
City
" The convergence of digital trends, along with the rise of China and globalization, has upended the rules for almost every business in every corner of the globe. "
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Rise
Rules
Globalization
" Any dispassionate observer would recognize that on Day One, a start-up has no customers, and unless the founder is a true domain expert, he or she can only guess about the customer, problem, and business model. "
Steve Blank
Business
True
She
" Founders, presuming they know their customers, assume they know all the features customers need. "
Steve Blank
Customers
Need
Know
" One can make the case that the New York venture capital industry is rooted in the 21st century, not the 20th. "
Steve Blank
Venture Capital
Industry
New York
" Decades before we were able to articulate the value of 'getting out of the building' and the Lean Startup, the value in having skunk works controlling their own distribution was starkly evident. "
Steve Blank
Value
Before
Building
" Customer Development changes almost every aspect of startup behavior, performance, metrics, and, as often as not, success potential. "
Steve Blank
Changes
Performance
Success
" At 19, I joined the Air Force during the Vietnam War. "
Steve Blank
Force
Vietnam War
War
" By the beginning of the 21st century, entrepreneurs, led by Web and mobile startups, began to seek and develop their own management tools. "
Steve Blank
Web
Beginning
Management
" Measuring how hard your team is working by counting the number of hours they work or what time they get in and leave is how amateurs run companies. "
Steve Blank
Work
Working
Hard
" There's nothing wrong with a business that supports you and perhaps an extended family. But if you want to build a scalable startup, you need to be asking how you can you get enough customers/users/payers to build a business that can grow revenues past several $100M/year. "
Steve Blank
You
Past
Need
" Founding a company is a sheer act of will and tenacity in the face of immense skepticism from everyone - investors, customers, friends, family, and employees, to name a few. "
Steve Blank
Face
Family
Employees
" If you've never founded a company, rest assured it never happens as elegantly and smoothly as articles in 'Inc.' and other business magazines or case studies suggest. "
Steve Blank
Never
You
Rest
" First and deadliest of all is a founder's unwavering belief that he or she understands who the customers will be, what they need, and how to sell it to them. "
Steve Blank
Will
She
Sell
" Watching an entrepreneur fail is sad, but watching him fail from lack of nerve is tragic. "
Steve Blank
Watching
Sad
Him
" Entrepreneurial education in grades K-12, if it exists at all, still focuses on teaching potential entrepreneurs small business entrepreneurship - the equivalent of 'how to run a lemonade stand.' "
Steve Blank
Education
Stand
Small
" Part of Customer Development is understanding which customers make sense for your business. "
Steve Blank
Understanding
Business
Sense
" One of the biggest mistakes entrepreneurs make is not understanding the relationship they have with their investors. At times, they confuse VCs with their friends. "
Steve Blank
Mistakes
Make
Friends
" VCs like acquisitions as much as IPOs because the acquiring companies often can rationalize paying large multiples over the current valuation of the startup. "
Steve Blank
Much
Often
Over
" Long hours don't necessarily mean success. "
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Hours
Success
Mean