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" We have been very reluctant to make statements about where the industry is going to go. The Wrangler is going hybrid in 2020. We don't make much noise about that, but it will happen. "

Sergio Marchionne

Going

Will

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" I just want to make a difference. I want to make Chrysler the most profitable car company in the United States. "

" I love Obama to talk about Chrysler. It's the cheapest bloody advertising I can get. "

" The heart of Ferrari is winning in F1. I don't want to see our drivers in 7th and 12th place. "

" Repatriating the Ram HD is the right thing to do... it should never have been moved to Mexico. This was owed to the U.S. government - and the taxpayers. "

" I don't want to conquer North America. I only want a share. "

Sergio Marchionne

Want

Only

" I won't talk of bad luck. I don't believe in it. "

" Back in 2005, I introduced a thing which, I don't mind saying this - I mean, we stole it, at least in its basic form, from Toyota - it's called World Class Manufacturing. I mean, it's this pretentious title for something which really involves the revisiting of the manufacturing processes of dedication to the removal of waste. "

" I give people a huge amount of rope, and then I hold them accountable for the rope. "

" You've got to allow people to make mistakes, even though your gut tells you that the guy is going to get torched. "

" The suggestion that we were pursuing consolidation as a replacement for reaching our financial targets by 2018 is fundamentally a bunch of hogwash. "

" We have made the decision that we're going to take some key products, such as the Wrangler and the Grand Cherokee, and protect those as being true American icons: produce them in the U.S. and make them available nowhere else. "

" If I want to leave one thing here after I'm gone, it would be an incredible sense of humility. "

" Jeep represents a way of life. It's not just a car. "

" One of the most horrible wastes of capital you see is the duplication of the effort by the car manufacturers to do things that appear to be different from the other guy. "

" I think hybrids are inevitable. The question is not the technology: it's a question of the cost and whether the consumer will pay. "

" BlackBerrys are divine instruments. "

Sergio Marchionne

Instruments

Divine

" I think the likelihood that combustion will continue to represent the large portion of the power unit world is very small. "

" I'm a fixer by nature. "

Sergio Marchionne

Fixer

Nature

" By 2025, more than half of the power units you see on the road will have some relevance of electrification. There may be a base combustion engine, but it is combustion and electrification that will make the machine run. "

" I think we have been unnecessarily maligned with a desire or a wish or intent on our part to try to defraud anybody. We haven't. "

" If you look at Jeep, Ram, and the premium brands, those are brands that will survive. "

" It would be idiotic to position ourselves against Silicon Valley. "

" I've always had this incredible sense of urgency. I've always had this desire not to let things fester and to really seize the moment, because it's serendipity. "

" You only produce one car less than the demand for the vehicle. You just don't exceed that equation. "

" There are very few things that are certain in this market - apart from one, and that is that small displacement diesels are dead. "

" Auto companies need to quickly separate the stuff that will be swallowed by commodity from the brand stuff. "

" I act like a native in North America. I eat sliders in Detroit. "

Sergio Marchionne

Act

Native

" Being small, cute is going to do nothing. "

" Having had to live through a period of integration into another country a number of years ago, I am keenly aware of the negative implications of stereotyping and the significant efforts required to undo its effects. "

" I just want to make things that people want to buy. I have no confusion about this. "