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" I don't want to conquer North America. I only want a share. "

Sergio Marchionne

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" I have been public on this, and I firmly, firmly believe that this notion of accountability for what you promise as a leader is as important as your integrity. "

Sergio Marchionne

" It would be idiotic to position ourselves against Silicon Valley. "

Sergio Marchionne

" Don't believe your own press, and don't give speeches. "

Sergio Marchionne

" One of the most horrible wastes of capital you see is the duplication of the effort by the car manufacturers to do things that appear to be different from the other guy. "

Sergio Marchionne

" I think that if you don't do the full analysis of what the origin of the electrical power is, where it comes from, how you get batteries into these cars, what the cost is in terms of CO2 and the environment, I think the analysis that we are going to save the planet with electric cars is nonsense. "

Sergio Marchionne

" The suggestion that we were pursuing consolidation as a replacement for reaching our financial targets by 2018 is fundamentally a bunch of hogwash. "

Sergio Marchionne

" The HMI (human-machine interface) function inside a Ferrari is probably the weakest link in the chain of technical know-how that's embodied in the car. "

Sergio Marchionne

" There's nothing worse in life than to sit there and be the victim of a process that's outside your control. "

Sergio Marchionne

" You've got to allow people to make mistakes, even though your gut tells you that the guy is going to get torched. "

Sergio Marchionne

" In the car business, sometimes you crash. "

Sergio Marchionne

" There's no doubt that we are, by traditional automotive manufacturing standards, an automotive conglomerate. And so that causes confusion by definition. "

Sergio Marchionne

" When I was young and foolish, and I had no money, I bought myself the carcass of a Jaguar E-Type. It was a rust bucket. I spent all my university savings trying to fix the car. I never did, and I finally sold it to recover at least part of my investment. "

Sergio Marchionne

" Having had to live through a period of integration into another country a number of years ago, I am keenly aware of the negative implications of stereotyping and the significant efforts required to undo its effects. "

Sergio Marchionne

" Chrysler's best assets were its Jeeps, minivans, and light trucks. Fiat's expertise was in small-car technology and fuel-efficient engines, the very thing that Chrysler lacked. "

Sergio Marchionne

" I am totally in line with the fact that I think wealth distribution for carmakers needs to be redimensioned to allow labor to take a piece of that wealth distribution. "

Sergio Marchionne

" I think the mind should deliver new and fresh designs all the time. "

Sergio Marchionne

" I love Obama to talk about Chrysler. It's the cheapest bloody advertising I can get. "

Sergio Marchionne

" Auto companies need to quickly separate the stuff that will be swallowed by commodity from the brand stuff. "

Sergio Marchionne

" If you look at Jeep, Ram, and the premium brands, those are brands that will survive. "

Sergio Marchionne

" When you got mechanisms in a car that prevent damage from happening to the engine and that operate under very specific circumstances, those things are exceptions under normal operating conditions of the car; under the rules, they need to be disclosed. "

Sergio Marchionne

" People don't like the car business. They like going to car sales, but they don't like the stock of the car companies. "

Sergio Marchionne

" Jeep represents a way of life. It's not just a car. "

Sergio Marchionne

" You only produce one car less than the demand for the vehicle. You just don't exceed that equation. "

Sergio Marchionne

" We have made the decision that we're going to take some key products, such as the Wrangler and the Grand Cherokee, and protect those as being true American icons: produce them in the U.S. and make them available nowhere else. "

Sergio Marchionne

" I'm a phenomenal fan of Elon Musk. I think he's the greatest. He's a disrupter, and I think he is a great marketer. And I love him. "

Sergio Marchionne

" I'm a fixer by nature. "

Sergio Marchionne

" I think we have been unnecessarily maligned with a desire or a wish or intent on our part to try to defraud anybody. We haven't. "

Sergio Marchionne

" Following the automotive pack down unwise and unprofitable roads is not just naive but also very dangerous. "

Sergio Marchionne

" BlackBerrys are divine instruments. "

Sergio Marchionne

" People need to trust you: that you're going to pull them out and that they will follow you when you pull them out. If they don't get that comfort, they're going to drop you. This is true of organizations. It's true of countries. "

Sergio Marchionne