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" I love Obama to talk about Chrysler. It's the cheapest bloody advertising I can get. "

Sergio Marchionne

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" Jeep represents a way of life. It's not just a car. "

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" I'm not really a late night guy. I used to be when I was younger. "

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" If you put a Ferrari sticker on a toaster, it doesn't go any faster. "

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" By 2025, more than half of the power units you see on the road will have some relevance of electrification. There may be a base combustion engine, but it is combustion and electrification that will make the machine run. "

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" Who my successor is will be up to the board, not me. "

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" I am totally in line with the fact that I think wealth distribution for carmakers needs to be redimensioned to allow labor to take a piece of that wealth distribution. "

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" FCA is a culture of leaders and employees that were born out of adversity and who operate without sheet music. "

Sergio Marchionne

" I have the same clothing everywhere I live. "

Sergio Marchionne

" There's a not a single doubt in my mind that the car that changed the conversation about Chrysler was the Grand Cherokee of 2010. "

Sergio Marchionne

" I am proud of my Italian heritage, and nothing I have said should be interpreted as an attempt at minimizing its value. "

Sergio Marchionne

" One of the most horrible wastes of capital you see is the duplication of the effort by the car manufacturers to do things that appear to be different from the other guy. "

Sergio Marchionne

" Being small, cute is going to do nothing. "

Sergio Marchionne

" People are very focused on value and preservation of capital. They're a lot less risk-prone than they used to be. "

Sergio Marchionne

" The HMI (human-machine interface) function inside a Ferrari is probably the weakest link in the chain of technical know-how that's embodied in the car. "

Sergio Marchionne

" Auto companies need to quickly separate the stuff that will be swallowed by commodity from the brand stuff. "

Sergio Marchionne

" We've done all the work that needs to be done on the inside to make sure there's no malfeasance inside Chrysler. "

Sergio Marchionne

" It would be idiotic to position ourselves against Silicon Valley. "

Sergio Marchionne

" In the car business, sometimes you crash. "

Sergio Marchionne

" All my bloody pants look the same; all my sweaters look the same. The shirts change; they're all blue. "

Sergio Marchionne

" Back in 2005, I introduced a thing which, I don't mind saying this - I mean, we stole it, at least in its basic form, from Toyota - it's called World Class Manufacturing. I mean, it's this pretentious title for something which really involves the revisiting of the manufacturing processes of dedication to the removal of waste. "

Sergio Marchionne

" There are very few things that are certain in this market - apart from one, and that is that small displacement diesels are dead. "

Sergio Marchionne

" The hardest job is getting personalities to mesh. "

Sergio Marchionne

" I like fast cars. I used to be a car buff before I went to Fiat. "

Sergio Marchionne

" I won't talk of bad luck. I don't believe in it. "

Sergio Marchionne

" I want to study theoretical physics because it is one of the hardest things there is. "

Sergio Marchionne

" Don't believe your own press, and don't give speeches. "

Sergio Marchionne

" People need to trust you: that you're going to pull them out and that they will follow you when you pull them out. If they don't get that comfort, they're going to drop you. This is true of organizations. It's true of countries. "

Sergio Marchionne

" If you're looking for power and handling, then I think Ferrari is the answer. "

Sergio Marchionne

" It is only proper that our employees share in the savings generated by tax reform and that we openly acknowledge the resulting improvement in the U.S. business environment by investing in our industrial footprint accordingly. "

Sergio Marchionne

" If you look at Jeep, Ram, and the premium brands, those are brands that will survive. "

Sergio Marchionne