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" Jeep represents a way of life. It's not just a car. "

Sergio Marchionne

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" Don't believe your own press, and don't give speeches. "

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" BlackBerrys are divine instruments. "

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" I won't talk of bad luck. I don't believe in it. "

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" We've done all the work that needs to be done on the inside to make sure there's no malfeasance inside Chrysler. "

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" Chrysler's best assets were its Jeeps, minivans, and light trucks. Fiat's expertise was in small-car technology and fuel-efficient engines, the very thing that Chrysler lacked. "

Sergio Marchionne

" I think that if you don't do the full analysis of what the origin of the electrical power is, where it comes from, how you get batteries into these cars, what the cost is in terms of CO2 and the environment, I think the analysis that we are going to save the planet with electric cars is nonsense. "

Sergio Marchionne

" I like fast cars. I used to be a car buff before I went to Fiat. "

Sergio Marchionne

" The biggest fear that I see is that we will be left behind. We are a very slow industry; for us to make a decision takes forever. Take Tesla: Elon moves at the speed of a rocket. "

Sergio Marchionne

" There's no doubt that we are, by traditional automotive manufacturing standards, an automotive conglomerate. And so that causes confusion by definition. "

Sergio Marchionne

" People need to trust you: that you're going to pull them out and that they will follow you when you pull them out. If they don't get that comfort, they're going to drop you. This is true of organizations. It's true of countries. "

Sergio Marchionne

" Most car advertising assumes that people have IQs that are missing a digit. "

Sergio Marchionne

" FCA is a culture of leaders and employees that were born out of adversity and who operate without sheet music. "

Sergio Marchionne

" Being small, cute is going to do nothing. "

Sergio Marchionne

" I've always had this incredible sense of urgency. I've always had this desire not to let things fester and to really seize the moment, because it's serendipity. "

Sergio Marchionne

" I want to study theoretical physics because it is one of the hardest things there is. "

Sergio Marchionne

" Following the automotive pack down unwise and unprofitable roads is not just naive but also very dangerous. "

Sergio Marchionne

" Back in 2005, I introduced a thing which, I don't mind saying this - I mean, we stole it, at least in its basic form, from Toyota - it's called World Class Manufacturing. I mean, it's this pretentious title for something which really involves the revisiting of the manufacturing processes of dedication to the removal of waste. "

Sergio Marchionne

" You've got to allow people to make mistakes, even though your gut tells you that the guy is going to get torched. "

Sergio Marchionne

" All my bloody pants look the same; all my sweaters look the same. The shirts change; they're all blue. "

Sergio Marchionne

" My job is not to make decisions but to set stretch objectives and help our managers work out how to reach them. "

Sergio Marchionne

" As much as I reiterate my affection for Elon, there is nothing Elon does that we cannot do. "

Sergio Marchionne

" I don't want to conquer North America. I only want a share. "

Sergio Marchionne

" What is the point of one guy developing a 1.3 engine, and another guy a 1.4? What are you getting for this? And the answer is nothing: a total waste of capital. "

Sergio Marchionne

" I think we have been unnecessarily maligned with a desire or a wish or intent on our part to try to defraud anybody. We haven't. "

Sergio Marchionne

" There's not a single doubt in my mind that the whole of Chrysler organization views itself as an American car producer. "

Sergio Marchionne

" If you put a Ferrari sticker on a toaster, it doesn't go any faster. "

Sergio Marchionne

" There is nothing that would prevent Fiat Chrysler from providing ride-sharing service to a wider community and using our dealer network for this. "

Sergio Marchionne

" I think the likelihood that combustion will continue to represent the large portion of the power unit world is very small. "

Sergio Marchionne

" When we agreed to the changes in the emissions standards and the objectives for 2025 with President Obama, there was a very clear road map that was put in place that required a midterm review, which should have been completed by 2017 and '18. "

Sergio Marchionne

" In the car business, sometimes you crash. "

Sergio Marchionne