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" We need every person on Earth to acknowledge that climate change is real and encourage each other and our leaders to address the challenge. "
Richard Branson
Earth
Person
Need
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" Well, we know that people in Australia love the idea of both Impulse and Virgin Blue getting up and adding a bit of competition, and it's fun to be able to deliver it. "
Richard Branson
Love
People
Up
" We're one of the only animals in the world that don't really think of ourselves as animals, but we are animals, and we must respect our fellow animals. "
Richard Branson
World
Respect
Only
" When I was four, my mother insisted I get out of the car and find my own way home. Although I got lost, I did find my way home. It taught me the value of independence at an early age. "
Richard Branson
Mother
Car
Value
" I'm a lad of the '60s. I started a magazine to try and end the Vietnam war, but it was a number of years before I had the profile, the financial resources and the time to do more. "
Richard Branson
End
War
Try
" We, we - as I say, we go in and shake up other industries and I think, you know, we do it differently and I think that industries are not quite the same as a result of Virgin attacking the market. "
Richard Branson
Know
Go
Result
" We have one planet in our solar system that's habitable, and that's the Earth, and space travel can transform things back here for the better. First of all, by just having people go to space and look back on this fragile planet we live on. People have come back transformed and have done fantastic things. "
Richard Branson
Better
Live
Space
" And you know, I've had great fun turning quite a lot of different industries on their head and making sure those industries will never be the same again, because Virgin went in and took them on. "
Richard Branson
Head
Great
Fun
" When we launched a new company, I reviewed the ads and marketing materials and asked those presenting the campaign to read everything aloud to test the phrasing and concept. If I could grasp it quickly, then it passed with muster. We would get our message across only if it was understandable at first glance. "
Richard Branson
Company
Test
New
" Those who know me know I'm passionate about lists, and top of my list of priorities is my family. My wife Joan and I do not consider our legacy to our children to be wealth or fame but the opportunity to pursue happiness by following their own path. "
Richard Branson
Children
Wife
Path
" When exploring London, you will come across lots of excitement by chance, so try to take everything in rather than just rushing around to all of the major tourist haunts. "
Richard Branson
Excitement
Chance
Exploring
" Through the right people focusing on the right things, we can, in time, get on top of a lot if not most of the problems of this world. And that's what a number of us are trying to do. "
Richard Branson
Trying
Problems
Time
" In business, if you realize you've made a bad decision, you change it. "
Richard Branson
Business
Change
You
" As a teenager, I went to Bali a lot, but it's a long, long way from England. Which is why, when we bought Necker Island, we made it like a mini Bali. "
Richard Branson
Like
Long
Long Way
" I read everything, but generally more fact than fiction - especially autobiographies and biographies. I've read 'Long Walk to Freedom' by Nelson Mandela at least twice on holiday. Every time, I'm totally awed by his vision, strength and forgiveness. I feel honoured to have got to know him and his wonderful wife Graca over the years. "
Richard Branson
Forgiveness
Freedom
Time
" Starting your own business isn't just a job - it's a way of life. "
Richard Branson
Life
Job
Business
" I love Africa, and Ulusaba, our home in South Africa, is pretty special. It's on a rocky hill overlooking the bush, and from your room, you can see lions stalking zebras by the waterhole. "
Richard Branson
Home
Love
Hill
" It's rare for a startup to make money immediately, so you need to make sure that you have enough saved or that you have another income stream that can support you. "
Richard Branson
Need
Money
Support
" I love creating hideaways. My idea is to go to the most beautiful, unspoilt places, buy the land, and make sure it is never damaged. I've always admired John D. Rockefeller, who bought up tracts of land to ensure they were left wild in perpetuity. "
Richard Branson
Creating
Love
Wild
" An important priority for me is a business must get their own house in order. Be or become an agent of positive change in your own enterprise and adopt responsible practices to eliminate the risks that often lie at the root of inequality and poverty. "
Richard Branson
Positive
Lie
Change
" I love Notting Hill and Westbourne Grove - there is so much life and vitality around Portobello and Ladbroke Grove. It has come up a lot since I started Virgin more than 40 years ago, but there is so much character. "
Richard Branson
More
Years
Hill
" For a successful entrepreneur it can mean extreme wealth. But with extreme wealth comes extreme responsibility. And the responsibility for me is to invest in creating new businesses, create jobs, employ people, and to put money aside to tackle issues where we can make a difference. "
Richard Branson
People
Responsibility
Money
" We have teams of people working on electric cars. So you never know - you may find Virgin competing with the Tesla in the car business as we do in the space business. "
Richard Branson
Car
Business
People
" There's an inherent danger in letting people think that they have perfected something. When they believe they've 'nailed it,' most people tend to sit back and rest on their laurels while countless others will be labouring furiously to better their work! "
Richard Branson
Believe
People
Rest
" Especially when you're at a high level in an organization, criticism can be devastating to an employee. I prefer to praise employees for what they're doing right, and it tends to lead to them doing more of the same. Not always, but it's the way I choose to bet. "
Richard Branson
Organization
You
Employees
" A good leader doesn't get stuck behind a desk. "
Richard Branson
Good
Behind
Leader
" At Virgin, we have always backed the power of the entrepreneur and inventor to find solutions to tricky problems. Why should climate change and the battle against carbon be any different? "
Richard Branson
Problems
Find
Change
" I cannot remember a moment in my life when I have not felt the love of my family. We were a family that would have killed for each other - and we still are. "
Richard Branson
Love
My Life
Life
" If you're embarking around the world in a hot-air balloon, don't forget the toilet paper. "
Richard Branson
You
Forget
Balloon
" I wanted to be an editor or a journalist, I wasn't really interested in being an entrepreneur, but I soon found I had to become an entrepreneur in order to keep my magazine going. "
Richard Branson
Magazine
Become
Entrepreneur
" I always love going on a safari drive whenever I visit Ulusaba Private Game Reserve in South Africa. I've been fortunate to see so many incredible animals over the years, and each time, it's completely different. Following Ulusaba's pack of wild dogs is my highlight. "
Richard Branson
Drive
Game
Love