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" It's rare for a startup to make money immediately, so you need to make sure that you have enough saved or that you have another income stream that can support you. "

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" I wanted to be an editor or a journalist, I wasn't really interested in being an entrepreneur, but I soon found I had to become an entrepreneur in order to keep my magazine going. "

Richard Branson

Magazine

Become

Entrepreneur

" And obviously, from our own personal point of view, the principal challenge is a personal challenge. "

" I'm a bit like the Queen in that I don't carry much cash. "

Richard Branson

Much

Cash

" I'm not the sort of person who gives up on things. The first time we crossed the Atlantic in the balloon, it crashed, and we went on and did the Pacific. First time we crossed the Atlantic in a boat, it sank, and we went on and got the record. So, generally speaking, we will pick ourselves up, brush ourselves down, and carry on. "

" It's a common misconception that money is every entrepreneur's metric for success. It's not, and nor should it be. "

" We need every person on Earth to acknowledge that climate change is real and encourage each other and our leaders to address the challenge. "

" As a father and now a grandfather to three wonderful grandchildren, I know how magical the first year of a child's life is but also how much hard work it takes. Being able to spend as much time as possible with your loved ones is absolutely vital, especially early on. "

" Can you imagine what a different world we will live in when businesses do what's right for the communities and the environment in everything they do? "

" Back when I was in school, few people understood dyslexia and what to do for it. My teachers thought I was lazy and not very clever, and I got bored easily... thinking of all the things I could do once I left school. I couldn't always follow what was going on. "

" There's nothing like the endorphins from being fit, and the incredible endorphin rush that goes with that. "

Richard Branson

Goes

Nothing

" In this digital age, it doesn't really matter if you are in Canary Wharf or the Caribbean; there are opportunities waiting to be grasped by entrepreneurs. "

" I've been very lucky. I come from a very close family. "

Richard Branson

Family

Lucky

" An important priority for me is a business must get their own house in order. Be or become an agent of positive change in your own enterprise and adopt responsible practices to eliminate the risks that often lie at the root of inequality and poverty. "

" The true cost to the world of a burger is far greater than the money you hand over to buy it. "

" By putting the employee first, the customer effectively comes first by default, and in the end, the shareholder comes first by default as well. "

" I always love going on a safari drive whenever I visit Ulusaba Private Game Reserve in South Africa. I've been fortunate to see so many incredible animals over the years, and each time, it's completely different. Following Ulusaba's pack of wild dogs is my highlight. "

" Most people would assume my business success, and the wealth that comes with it, have brought me happiness. But I know I am successful, wealthy, and connected because I am happy. "

Richard Branson

Happiness

Happy

" We're one of the only animals in the world that don't really think of ourselves as animals, but we are animals, and we must respect our fellow animals. "

" Lightning is something which, again, we would rather avoid. "

" My early business ventures included growing Christmas trees and breeding birds. "

" For a successful entrepreneur it can mean extreme wealth. But with extreme wealth comes extreme responsibility. And the responsibility for me is to invest in creating new businesses, create jobs, employ people, and to put money aside to tackle issues where we can make a difference. "

" With the casino and the beds, our passengers will have at least two ways to get lucky on one of our flights. "

" More businesses should be following Apple's stance in encouraging more investment in sustainability. "

Richard Branson

Investment

Apple

" When we launched a new company, I reviewed the ads and marketing materials and asked those presenting the campaign to read everything aloud to test the phrasing and concept. If I could grasp it quickly, then it passed with muster. We would get our message across only if it was understandable at first glance. "

" Well, the odds must be against anybody being able to fly around the world in a balloon on the first attempt. All of us who are attempting to go around the world in balloons are effectively flying in experimental craft because these craft cannot be tested. "

" I suppose Virgin is an unusual brand in that I suspect we're the only 'way of life' brand in the world. We're one of maybe the top 30 best known brands in the world, yet if you look at the other 29, they all specialize in one area. Whether it's Google, Coca-Cola, Microsoft, etc., they all generally specialize in one area. "

" Starting your own business isn't just a job - it's a way of life. "

" Being a good listener is absolutely critical to being a good leader; you have to listen to the people who are on the front line. "

" You never know with these things when you're trying something new what can happen. This is all experimental. "

" From my very first day as an entrepreneur, I've felt the only mission worth pursuing in business is to make people's lives better. "