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" There's an inherent danger in letting people think that they have perfected something. When they believe they've 'nailed it,' most people tend to sit back and rest on their laurels while countless others will be labouring furiously to better their work! "

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" My interest in life comes from setting myself huge, apparently unachievable challenges and trying to rise above them. "

Richard Branson

Challenges

Myself

Life

" I love travelling full stop - so while I've had some harrowing instances, I never look at them negatively. Memories are made when you're travelling - not when you're chained to your desk. "

" Do not be embarrassed by your failures, learn from them and start again. "

" An exceptional company is the one that gets all the little details right. And the people out on the front line, they know when things are not going right, and they know when things need to be improved. And if you listen to them, you can soon improve all those niggly things which turns an average company into an exceptional company. "

" And you know, I've had great fun turning quite a lot of different industries on their head and making sure those industries will never be the same again, because Virgin went in and took them on. "

" We're one of the only animals in the world that don't really think of ourselves as animals, but we are animals, and we must respect our fellow animals. "

" I always find the time to exercise - kitesurfing, tennis or cycling - and to spend time with my loved ones. "

" I cannot remember a moment in my life when I have not felt the love of my family. We were a family that would have killed for each other - and we still are. "

" I think it's good for a woman to put on a bit of weight when she gets older - it looks better. But a man has to stay balanced. "

" My attitude has always been, if you fall flat on your face, at least you're moving forward. All you have to do is get back up and try again. "

" I nearly failed when Virgin was in its infancy; I nearly failed in the early 1980s, and, of course, I have nearly died more than once trying to achieve a world record for boating or ballooning. But through a combination of luck and planning, both Virgin and I are still here. "

" Had I pursued my education long enough to learn all the conventional dos and don'ts of starting a business, I often wonder how different my life and career might have been. "

" As a father and now a grandfather to three wonderful grandchildren, I know how magical the first year of a child's life is but also how much hard work it takes. Being able to spend as much time as possible with your loved ones is absolutely vital, especially early on. "

" As a teenager, I went to Bali a lot, but it's a long, long way from England. Which is why, when we bought Necker Island, we made it like a mini Bali. "

Richard Branson

Long

Long Way

" The funny thing is people won't let me pay for things. I'll be in a restaurant and the manager will say, 'Oh no, it's on the house.' "

" I think, because I started Virgin when I was a teenager, it has become a part of me, like my family, and I am motivated by ambition for it, almost as if it were a child. "

Richard Branson

I Am

Think

" From a young age, I learned to focus on the things I was good at and delegate to others what I was not good at. That's how Virgin is run. Fantastic people throughout the Virgin Group run our businesses, allowing me to think creatively and strategically. "

Richard Branson

Good

People

" I would be lying if I didn't admit sadness that our wonderful airline is merging with another. Because I'm not American, the U.S. Department of Transportation stipulated I take some of my shares in Virgin America as non-voting shares, reducing my influence over any takeover. So there was sadly nothing I could do to stop it. "

" I'm a bit like the Queen in that I don't carry much cash. "

Richard Branson

Much

Cash

" Fortunately we're not a public company - we're a private group of companies, and I can do what I want. "

" When we launched a new company, I reviewed the ads and marketing materials and asked those presenting the campaign to read everything aloud to test the phrasing and concept. If I could grasp it quickly, then it passed with muster. We would get our message across only if it was understandable at first glance. "

" The music industry is a strange combination of having real and intangible assets: pop bands are brand names in themselves, and at a given stage in their careers their name alone can practically gaurantee hit records. "

" It's rare for a startup to make money immediately, so you need to make sure that you have enough saved or that you have another income stream that can support you. "

" So I've seen life as one long learning process. And if I see - you know, if I fly on somebody else's airline and find the experience is not a pleasant one, which it wasn't in - 21 years ago, then I'd think, well, you know, maybe I can create the kind of airline that I'd like to fly on. "

" Through the right people focusing on the right things, we can, in time, get on top of a lot if not most of the problems of this world. And that's what a number of us are trying to do. "

" We've always had a pretty competitive and pretty ferocious battle with British Airways... It's lasted now about 14 years, and we're very pleased to have survived it. "

" All you have in business is your reputation - so it's very important that you keep your word. "

" When exploring London, you will come across lots of excitement by chance, so try to take everything in rather than just rushing around to all of the major tourist haunts. "

" Most people would assume my business success, and the wealth that comes with it, have brought me happiness. But I know I am successful, wealthy, and connected because I am happy. "

Richard Branson

Happiness

Happy

" Every successful businessman will have experienced set-backs and failures - they're lying if they say they haven't. Virgin has had some tremendously successful businesses and some that have not quite worked out. Virgin Cola springs to mind - the product wasn't distinct enough from Coca-Cola. "