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" I always love going on a safari drive whenever I visit Ulusaba Private Game Reserve in South Africa. I've been fortunate to see so many incredible animals over the years, and each time, it's completely different. Following Ulusaba's pack of wild dogs is my highlight. "

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" From my very first day as an entrepreneur, I've felt the only mission worth pursuing in business is to make people's lives better. "

Richard Branson

Business

Better

Day

" If you are a small company taking on a big company, you need to have a sense of humor. "

" Being a good listener is absolutely critical to being a good leader; you have to listen to the people who are on the front line. "

" Can you imagine what a different world we will live in when businesses do what's right for the communities and the environment in everything they do? "

" Through the right people focusing on the right things, we can, in time, get on top of a lot if not most of the problems of this world. And that's what a number of us are trying to do. "

" Do not be embarrassed by your failures, learn from them and start again. "

" Capitalism has proven to be the only system that works, but the problem with capitalism is that extreme wealth ends up in the hands of a few people. "

" I don't think so, in that Virgin is already a global brand. Brands like Amazon have had to spend hundreds of millions of pounds you know, building their brands, whereas Virgin is already well-known around the world. "

" If you're embarking around the world in a hot-air balloon, don't forget the toilet paper. "

" My philosophy is that if I have any money I invest it in new ventures and not have it sitting around. "

" There's nothing like the endorphins from being fit, and the incredible endorphin rush that goes with that. "

Richard Branson

Goes

Nothing

" I've been very lucky. I come from a very close family. "

Richard Branson

Family

Lucky

" There's no point in starting a business unless you're going to make a dramatic difference to other people's lives. So if you've got an idea that's gonna make a big difference to other people's lives, then just get on and do it. "

" Well, we know that people in Australia love the idea of both Impulse and Virgin Blue getting up and adding a bit of competition, and it's fun to be able to deliver it. "

Richard Branson

Love

People

" I suppose Virgin is an unusual brand in that I suspect we're the only 'way of life' brand in the world. We're one of maybe the top 30 best known brands in the world, yet if you look at the other 29, they all specialize in one area. Whether it's Google, Coca-Cola, Microsoft, etc., they all generally specialize in one area. "

" When hiring somebody, I never ask to see a curriculum vitae. I feel that since I didn't have one myself, it would be a bit presumptuous to ask to see anyone else's. "

" It's a common misconception that money is every entrepreneur's metric for success. It's not, and nor should it be. "

" Ridiculous yachts and private planes and big limousines won't make people enjoy life more, and it sends out terrible messages to the people who work for them. It would be so much better if that money was spent in Africa - and it's about getting a balance. "

" I'm not sure how I'd survive without English Breakfast tea. Even in the Caribbean, I must drink 20 cups a day. "

" I love travelling full stop - so while I've had some harrowing instances, I never look at them negatively. Memories are made when you're travelling - not when you're chained to your desk. "

" Nobody's ever called me Sir Richard. Occasionally in America, I hear people saying Sir Richard and think there's some Shakespearean play taking place. But nowhere else anyway. "

Richard Branson

America

Play

" Every successful businessman will have experienced set-backs and failures - they're lying if they say they haven't. Virgin has had some tremendously successful businesses and some that have not quite worked out. Virgin Cola springs to mind - the product wasn't distinct enough from Coca-Cola. "

" My early business ventures included growing Christmas trees and breeding birds. "

" As a father and now a grandfather to three wonderful grandchildren, I know how magical the first year of a child's life is but also how much hard work it takes. Being able to spend as much time as possible with your loved ones is absolutely vital, especially early on. "

" I was dyslexic, I had no understanding of schoolwork whatsoever. I certainly would have failed IQ tests. And it was one of the reasons I left school when I was 15 years old. And if I - if I'm not interested in something, I don't grasp it. "

" As more airlines consolidated and grew larger and more focused on the bottom line, flying in the U.S. became an awful experience. Despite moves to block our airline from flying, Virgin America began service in August 2007 - with the goal of making flying good again. "

" The true cost to the world of a burger is far greater than the money you hand over to buy it. "

" All you have in business is your reputation - so it's very important that you keep your word. "

" My mother was determined to make us independent. When I was four years old, she stopped the car a few miles from our house and made me find my own way home across the fields. I got hopelessly lost. "

Richard Branson

Mother

Car

" I'm a bit like the Queen in that I don't carry much cash. "

Richard Branson

Much

Cash