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" We need to articulate luxury differently. We live in the world of the 'like' culture. As a society, we're consuming so much imagery, it's like gorging on sugar, and the only way to find depth in a 'like' culture is by presenting the unknown. "

Jonathan Anderson

Culture

Live

World

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" I find it difficult to go to museums. I prefer houses. "

" People get bored very quickly. "

" I am a huge obsessor with photography. "

Jonathan Anderson

Photography

Huge

" When I think of Uniqlo, I think of things that are perfectly made, that people have spent a lot of time considering. "

" I've collected John Ward pieces for years. Ward represents ideas of nature and of sediments. "

" I think ceramics are so amazing because they're incredibly educational - you can buy something made in the 14th century, and it looks like it was made yesterday. There's something to be learned there, and ceramics can tell you the history of the time because they're functional vessels, ultimately. "

" I always try to design fashion that is interesting and innovative, and I like to break traditions and challenge people's expectations. "

" I grew up in Northern Ireland, in the middle of nowhere, and when you are poor, you are really poor. And when you are rich, you are very rich. This is not a new phenomenon. "

Jonathan Anderson

Poor

Rich

" I'm very open about my referencing; I'm very open about who I work with. "

" I always love to look at something that I couldn't make, because I feel it's enlightening. It means you are not invincible: you can respect something and look up to it and go, 'Wow!' It's a skill that I don't have, but I can understand the merit of it. "

" When I visit any cathedral, it reminds me of being with my grandparents. They weren't particularly religious, but my grandfather was obsessed with architecture. "

Jonathan Anderson

Cathedral

Grandfather

" Sunspel is about British craft and community - both of which are very important to me. "

" I have a huge amount of respect for all Japanese designers because I think there is consistency and respect to craft. "

" For me, doing an interview with someone is like having therapy. "

Jonathan Anderson

Therapy

Interview

" Fashion is an archetype: you're trying to build a silhouette, and that is very similar to building up a building because you're trying to create a new structure, a new proportion, a new shape, and you're using a material to cut which is a bit mathematical. That idea of finding something new in terms of proportion is something that drives me. "

" For me, the creative process is this giant patchwork of information. "

Jonathan Anderson

Creative

Information

" If you do generic things, you know, after a while, brands or designers become stagnated. "

" I've always been massively aware of clothing. "

" I think, in history, everything is about the remix. "

" Working with Uniqlo is probably the most incredible template of democracy in fashion, and it's nice that my design can be accessible to anyone, on all different levels. "

" The minute you can be predicted, as a brand, you've got a problem. "

" I love the immediacy of Instagram. My feed really is my train of thought. If I'm really excited about something, I'll just put it up. "

" I think fashion shows are a full stop. You need a point where there's no return, and fashion shows create a 'That's it; that's the finishing line.' "

" The team I have to work with at Loewe is incredible, from the architect to the archivist. "

" Work is an addiction. I've always done too much. It's in my nature. "

" I'm completely dyslexic - it's the writing part. People read what I've written, and they have no idea what I'm trying to say. "

" I try to live my life free of regrets, but I do have one style regret that makes me laugh and cringe at the same time. Mum used to dress my brother and me in bright neon bike pants and big baggy t-shirts that were so long you could barely see our bike pants. "

" The minute you see that everything is going one way, you get the hell out. "

" What's so important with fashion imagery and with imagery in general is that it ultimately evokes an emotion. "

" Trend-wise, I hope to keep bringing completely new collections to the industry that will make people think and defy the norm. "