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" I think fashion shows are a full stop. You need a point where there's no return, and fashion shows create a 'That's it; that's the finishing line.' "

Jonathan Anderson

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" I grew up in Northern Ireland, in the middle of nowhere, and when you are poor, you are really poor. And when you are rich, you are very rich. This is not a new phenomenon. "

Jonathan Anderson

" Loewe should be a cultural brand. "

Jonathan Anderson

" Part of the reason Loewe has diversified into so many other categories is because what we can't do any more is simply say, 'Here's more stuff you can buy.' "

Jonathan Anderson

" We put something on Instagram, and it gets reposted, and it's everywhere, and a minute later it's gone, over. I don't see that as a negative thing; it's the way my mind works, too. "

Jonathan Anderson

" I've realised that when fashion is really good and really challenges and takes a risk, it is incredibly artistically powerful. It makes people dream. "

Jonathan Anderson

" When I was younger, we went to Ibiza a lot because my parents bought an apartment there. I feel like that has always stuck with me. "

Jonathan Anderson

" Sometimes you fall out of love with what you do. Some days, you wake up and wish you worked on a farm. "

Jonathan Anderson

" Sunspel is about British craft and community - both of which are very important to me. "

Jonathan Anderson

" The minute you see that everything is going one way, you get the hell out. "

Jonathan Anderson

" The team I have to work with at Loewe is incredible, from the architect to the archivist. "

Jonathan Anderson

" If you're going to collect things because you think they have value, then don't collect. For me, you have to be obsessed, and there has to be something educational. "

Jonathan Anderson

" For me, fashion should always be evolving so it remains exciting and unexpected. "

Jonathan Anderson

" If designers are willing to take risks, I think buyers should take risks, as well with press taking risks. "

Jonathan Anderson

" I feel like if you have balance in life, you have to be consumed by your job because, ultimately, it will never be a job; it will never be something that you feel you're working on. "

Jonathan Anderson

" I am a huge obsessor with photography. "

Jonathan Anderson

" Collaborations are incredibly important in design. "

Jonathan Anderson

" I didn't reinvent clothing; I reinvented the edit. "

Jonathan Anderson

" People get bored very quickly. "

Jonathan Anderson

" As a child growing up in Ireland, you would have to go to Dublin if you wanted to go to the luxury brands. And I remember my mother being too uncomfortable to go into some of those stores. I want to get rid of the barrier. "

Jonathan Anderson

" Fashion is an archetype: you're trying to build a silhouette, and that is very similar to building up a building because you're trying to create a new structure, a new proportion, a new shape, and you're using a material to cut which is a bit mathematical. That idea of finding something new in terms of proportion is something that drives me. "

Jonathan Anderson

" During the 1990s, luxury became something exclusive and elitist. I think fashion got lost. It forgot about craft and culture. "

Jonathan Anderson

" Work is an addiction. I've always done too much. It's in my nature. "

Jonathan Anderson

" Britain and America are two examples where social media will only show you what you like. "

Jonathan Anderson

" Working with Uniqlo is probably the most incredible template of democracy in fashion, and it's nice that my design can be accessible to anyone, on all different levels. "

Jonathan Anderson

" Trend-wise, I hope to keep bringing completely new collections to the industry that will make people think and defy the norm. "

Jonathan Anderson

" I'm really into very 'naive craft,' like Second World War playing cards. "

Jonathan Anderson

" Whether I'm at home in London or in Paris for Loewe, I always like to walk to work. "

Jonathan Anderson

" My grandfather, who's still alive, has always been involved in art, antiques, and things like that. I think I learned so much from him. "

Jonathan Anderson

" I just don't ever want it to be nice. I'd prefer someone had a violent reaction to my collection than ever call it 'nice.' "

Jonathan Anderson

" The first thing I do in the morning is have an espresso - straight up - and read the papers. I like 'The Independent,' 'The Times,' and the 'Financial Times.' "

Jonathan Anderson