Get QuoteDark Inspirational Quotes App

" We try to develop products that seem somehow inevitable, that leave you with the sense that that's the only possible solution that makes sense. "

Related Quotes:

" Good is the enemy of great. "

" The iPhone was broadly dismissed. The iPod was broadly dismissed. The iPad was probably more copiously written off as a large iPod. "

" There are some shocking cars on the road. "

" Apple's Industrial Design team is harder to get into than the Illuminati, and part of the reason is because no one leaves. In the last 15 years, not one of the 18 designers has ditched Apple for greener pastures. "

" It's easy to assume that just because you make something in small volumes, not using many tools, that there is integrity and care - that is a false assumption. "

" True simplicity is, well, you just keep on going and going until you get to the point where you go, 'Yeah, well, of course.' Where there's no rational alternative. "

" Successful collaboration, in your mind, could be that your opinion is the most valuable and becomes the prevailing sort of direction. That's not collaborating. "

" Growing up, I enjoyed drawing, but it was always in the service of an idea. I drew all the time, and I enjoyed making. "

" The emphasis and value on ideas and original thinking is an innate part of British culture, and in many ways, that describes the traditions of design. "

" That's just tragic, that you can spend four years of your life studying the design of three dimensional objects and not make one. "

" Apple's goal isn't to make money. Our goal is to design and develop and bring to market good products. "

" When you do everything to make the very best product, it also means you're very focused on just a few products. "

" Unless we understand a certain material - metal or resin and plastic - understanding the processes that turn it from ore, for example - we can never develop and define form that's appropriate. "

" The form of computers has never been important, with speed and performance being the only things that mattered. "

" The computer industry is creatively bankrupt. "

" We won't do something different for different's sake. Designers cave in to marketing, to the corporate agenda, which is sort of, 'Oh, it looks like the last one; can't we make it look different?' Well no, there's no reason to. "

" When you're doing something for the first time, you don't know it's going to work. You spend seven or eight years working on something, and then it's copied. I have to be honest: the first thing I can think, all those weekends that I could have at home with my family but didn't. I think it's theft, and it's lazy. "

" There is beauty when something works and it works intuitively. "

" So much of my background is about making: physically doing it myself. "

" If you are truly innovating, you don't have a prototype you can refer to. "

" It's easy to think that craft can't change but important to remember that all craft process was at some point new, at some point challenged convention - not to be contrary, but enabled by some breakthrough, some newly discovered principle, or sometimes some wonderful accident. "

" I think if you do something and it turns out pretty good, then you should go do something else wonderful, not dwell on it for too long. Just figure out what's next. "

" Innovation at Apple has always been a team game. It has always been a case where you have a number of small groups working together. "

Working Together

" To design something really new and innovative you have to reject reason. "

" Manufactured objects testify to who made them; they describe values. "

" The best ideas start as conversations. "

" There is a clear goal and it isn't to make money. The goal is to desperately try to make the best products we can. We are not naive - if you trust it, people like it, they buy it and we make money. This is a consequence. "

" If doing anything new, you're very used to having insurmountable obstacles. "

" I think a beautiful product that doesn't work very well is ugly. "

" My father was a very good craftsman. He made furniture, he made silverware and he had an incredible gift in terms of how you can make something yourself. "