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" I think a beautiful product that doesn't work very well is ugly. "
Jonathan Ive
Beautiful
Ugly
Work
Related Quotes:
" The computer industry is creatively bankrupt. "
Jonathan Ive
Creatively
Computer
Bankrupt
" Our goal is to desperately make the best products we can. We're not naive. We trust that if we're successful and we make good products, that people will like them. And we trust that if people like them, they'll buy them. And we figured out the operation and we're effective. We know what we're doing, so we'll make money, but it's a consequence. "
Jonathan Ive
Good
Best
Money
" I feel that it's lovely when, as a user, you're not aware of the complexity. "
Jonathan Ive
I Feel
You
Feel
" What I think is remarkable is the force of habit and the fact that while we can have a practice for doing something that has been repetitive and established over many, many years, it doesn't actually mean there's any virtue to doing it that way at all. "
Jonathan Ive
Doing
Think
Habit
" A small change at the beginning of the design process defines an entirely different product at the end. "
Jonathan Ive
Change
Process
Small
" You learn a lot about vital corporations through non-vital corporations. "
Jonathan Ive
You
Lot
Corporations
" At the start of the process the idea is just a thought - very fragile and exclusive. When the first physical manifestation is created everything changes. It is no longer exclusive, now it involves a lot of people. "
Jonathan Ive
Thought
People
Process
" Apple's goal isn't to make money. Our goal is to design and develop and bring to market good products. "
Jonathan Ive
Good
Bring
Goal
" I think if you do something and it turns out pretty good, then you should go do something else wonderful, not dwell on it for too long. Just figure out what's next. "
Jonathan Ive
Think
Good
Wonderful
" Apple's Industrial Design team is harder to get into than the Illuminati, and part of the reason is because no one leaves. In the last 15 years, not one of the 18 designers has ditched Apple for greener pastures. "
Jonathan Ive
Last
Years
Team
" I think it's important that we learn how to draw and to make something and to do it directly. To understand the properties you're working with by manipulating them and transforming them yourself. "
Jonathan Ive
Think
Yourself
Important
" I get an incredible thrill and satisfaction from seeing somebody with Apple's tell-tale white earbuds. But I'm constantly haunted by thoughts of, is it good enough? Is there any way we could have made it better? "
Jonathan Ive
Thoughts
Good
Better
" Manufactured objects testify to who made them; they describe values. "
Jonathan Ive
Made
Who
Values
" I'm always focussed on the actual work, and I think that's a much more succinct way to describe what you care about than any speech I could ever make. "
Jonathan Ive
Speech
Work
Care
" We all use something - you can't drill holes with your fingers. Whether it's a knife, a needle, or a machine, we all need the help of a device. "
Jonathan Ive
You
Your
Machine
" The best ideas start as conversations. "
Jonathan Ive
Ideas
Best
Conversations
" It's easy to assume that just because you make something in small volumes, not using many tools, that there is integrity and care - that is a false assumption. "
Jonathan Ive
You
Care
Easy
" Growing up, I enjoyed drawing, but it was always in the service of an idea. I drew all the time, and I enjoyed making. "
Jonathan Ive
Drawing
Up
Growing Up
" As a kid, I remember taking apart whatever I could get my hands on. "
Jonathan Ive
Hands
Whatever
Remember
" When you do everything to make the very best product, it also means you're very focused on just a few products. "
Jonathan Ive
Focused
Best
You
" Our goal is simple objects, objects that you can't imagine any other way. "
Jonathan Ive
Way
Simple
Objects
" Eight years of work can be copied in six months. It wasn't inevitable that it was going to work. A stolen design is stolen time. "
Jonathan Ive
Design
Going
Inevitable
" We shouldn't be afraid to fail- if we are not failing we are not pushing. 80% of the stuff in the studio is not going to work. If something is not good enough, stop doing it. "
Jonathan Ive
Not Good Enough
Good
Doing
" Often when I talk about what I do, making isn't just this inevitable function tacked on at the end. "
Jonathan Ive
Inevitable
Function
End
" There are 9 rejected ideas for every idea that works. "
Jonathan Ive
Every
Ideas
Rejected
" Once, even the simple metal needle challenged the conventional thinking of a time. "
Jonathan Ive
Time
Thinking
Simple
" When you're doing something for the first time, you don't know it's going to work. You spend seven or eight years working on something, and then it's copied. I have to be honest: the first thing I can think, all those weekends that I could have at home with my family but didn't. I think it's theft, and it's lazy. "
Jonathan Ive
Know
Work
Time
" When something's made in the smallest volume - as a one-off couture piece - or in large quantities, deep care is critical to determine authentic, successful design and, ultimately, manufacture. "
Jonathan Ive
Deep
Successful
Made
" That's just tragic, that you can spend four years of your life studying the design of three dimensional objects and not make one. "
Jonathan Ive
Studying
Design
You
" People's interest is in the product, not in its authorship. "
Jonathan Ive
Product
People
Interest