Home
Authors
Tags
App
Get QuoteDark Inspirational Quotes App
" I think if you do something and it turns out pretty good, then you should go do something else wonderful, not dwell on it for too long. Just figure out what's next. "
Jonathan Ive
Think
Good
Wonderful
Related Quotes:
" I always like when you start to use something with a little less reverence. You start to use it a little carelessly, and with a little less thought, because then, I think, you're using it very naturally. "
Jonathan Ive
Always
Start
Thought
" It's great if you can find what you love to do. Finding it is one thing, but then to be able to practise that and be preoccupied with that is another. "
Jonathan Ive
Finding
You
Love
" Our goal is to desperately make the best products we can. We're not naive. We trust that if we're successful and we make good products, that people will like them. And we trust that if people like them, they'll buy them. And we figured out the operation and we're effective. We know what we're doing, so we'll make money, but it's a consequence. "
Jonathan Ive
Good
Best
Money
" True simplicity is, well, you just keep on going and going until you get to the point where you go, 'Yeah, well, of course.' Where there's no rational alternative. "
Jonathan Ive
Point
True
You
" Our goal isn't to make money. Our goal absolutely at Apple is not to make money. This may sound a little flippant, but it's the truth. Our goal, and what gets us excited, is to try to make great products. "
Jonathan Ive
Money
Truth
Try
" It's easy to think that craft can't change but important to remember that all craft process was at some point new, at some point challenged convention - not to be contrary, but enabled by some breakthrough, some newly discovered principle, or sometimes some wonderful accident. "
Jonathan Ive
Easy
Process
Think
" We won't be different for different's sake. Different is easy... make it pink and fluffy! Better is harder. Making something different often has a marketing and corporate agenda. "
Jonathan Ive
Pink
Easy
Better
" What we make testifies who we are. People can sense care and can sense carelessness. This relates to respect for each other and carelessness is personally offensive. "
Jonathan Ive
Care
Respect
People
" There are some shocking cars on the road. "
Jonathan Ive
Some
Road
Shocking
" So much of my background is about making: physically doing it myself. "
Jonathan Ive
Making
Background
Doing
" Every new car, you open the door, and you look at all those internal mellifluous swoopy bits, and they have no meaning. "
Jonathan Ive
New Car
Car
Door
" Unless we understand a certain material - metal or resin and plastic - understanding the processes that turn it from ore, for example - we can never develop and define form that's appropriate. "
Jonathan Ive
Turn
Never
Understanding
" The computer industry is creatively bankrupt. "
Jonathan Ive
Creatively
Computer
Bankrupt
" I find that when I write, I need things to be quiet, but when I design, I can't bear it if it's quiet. "
Jonathan Ive
Bear
Write
Quiet
" I am very aware that I'm the product of growing up in England and the tradition of designing and making, of England industrialising first. "
Jonathan Ive
Growing Up
I Am
Up
" One thing most people don't know is that Steve Jobs is an exceptional designer. "
Jonathan Ive
One Thing
Jobs
People
" Our goal is simple objects, objects that you can't imagine any other way. "
Jonathan Ive
Way
Simple
Objects
" I discovered at an early age that all I've ever wanted to do is design. "
Jonathan Ive
Wanted
Ever
Early
" I get an incredible thrill and satisfaction from seeing somebody with Apple's tell-tale white earbuds. But I'm constantly haunted by thoughts of, is it good enough? Is there any way we could have made it better? "
Jonathan Ive
Thoughts
Good
Better
" I think a beautiful product that doesn't work very well is ugly. "
Jonathan Ive
Beautiful
Ugly
Work
" There's no other product that changes function like the computer. "
Jonathan Ive
Product
Function
Other
" Growing up, I enjoyed drawing, but it was always in the service of an idea. I drew all the time, and I enjoyed making. "
Jonathan Ive
Drawing
Up
Growing Up
" What I love about the creative process, and this may sound naive, but it is this idea that one day there is no idea, and no solution, but the next day there is an idea. I find that incredibly exciting and conceptually actually remarkable. "
Jonathan Ive
Process
Creative
Day
" There is beauty when something works and it works intuitively. "
Jonathan Ive
Works
Beauty
Intuitively
" The form of computers has never been important, with speed and performance being the only things that mattered. "
Jonathan Ive
Speed
Computers
Performance
" If you expect me to buy something where all I can sense is carelessness, actually I think that is personally offensive. "
Jonathan Ive
I Can
Expect
You
" There was a 'Wired' cover that had a big Apple logo with a crown of barbed wire as thorns, and underneath it just said, 'Pray.' I remember this because of how upsetting it was. Basically saying either it's going to just go out of business or be bought. "
Jonathan Ive
Remember
Business
Apple
" We all use something - you can't drill holes with your fingers. Whether it's a knife, a needle, or a machine, we all need the help of a device. "
Jonathan Ive
You
Your
Machine
" We knew that iMac was fast; we didn't need to make it ugly. "
Jonathan Ive
Fast
Knew
Make
" When you're doing something for the first time, you don't know it's going to work. You spend seven or eight years working on something, and then it's copied. I have to be honest: the first thing I can think, all those weekends that I could have at home with my family but didn't. I think it's theft, and it's lazy. "
Jonathan Ive
Know
Work
Time