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" We're not telling you that you need a concealer. We're providing a concealer in case you want it. We're trying to give you the tools to be able to make whatever decision you want. "

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" Instagram has a faster chance of reaching me than CNN, and if I really want to know what's going on, I refresh my Twitter feed. "

Emily Weiss

Know

Going

Chance

" We could be like a lot of consumer brands that start blogs after they start their business. But in our case, I think Glossier is still very much a content company. I think about our products themselves as pieces of content. "

" Products are a way to connect with - or disconnect from - who you are. "

" I've had some not-great experiences with laser hair removal, probably because I haven't done what they told me. "

" There's so much pressure on women to have it all together. There's always this 'next, next, next.' I hope Glossier encourages women to be O.K. wherever you are. Just, everyone, relax! "

" I feel like I have time to think when I'm in L.A. There's something about the spaciousness of it. "

Emily Weiss

Think

I Feel Like

" My brain puts baths in the same category as yoga: it'd be 'nice' to relax for an hour, but I just want a 10-minute, high-impact workout; get in, get out. Showers are my cardio. "

" I don't even need to know - if you have something to prove to your old boss or your dad or your third grade teacher or yourself, it doesn't matter. You need that hustle and that fire, and I don't care where it comes from. "

" You learn a lot about people when you're sitting on their bathroom floor or on their toilet seat, rifling through their stuff. "

" Your skin is like a plant. You have to water it. Make sure it's hydrated, not just squeaky clean. "

" People talk about body cleanses like there's no tomorrow - what about apartment cleanses? "

Emily Weiss

People

Body

" When I think of baths, I generally think of children, the elderly, couples, and the English. Who takes baths? I mean, seriously - none of my friends take baths. "

" We wanted Glossier to have an excellent customer experience and reach as many of you as possible from day one, so we went with venture - the stuff fast-growth, tech-enabled companies like Facebook, Amazon, and Apple are made of. "

Emily Weiss

Apple

You

" It's very important to me to have a female venture capitalist. "

" I like a semi-stressful massage - one where I can really feel something being worked out. "

" I must admit that self-tanner is one beauty arena I've been hesitant to explore, let alone fully embrace. "

" The great thing about interning at 'Teen Vogue' is that there is so much room for growth; interns here do incredible things if they work hard enough and think outside the box. "

" I just grew up loving beauty products. Going to the mall, and the Stila counter in the '90s. I was obsessed with hair dye. "

" One of the big things I've learned over the years and I'm excited that Glossier perpetuates is that wherever you're at, in terms of your scope of knowledge around beauty, is totally okay. And not just okay, but actually really valuable. "

" When your lips get dry, is there anything more frantic? "

Emily Weiss

Your

Lips

" I love supporting female-owned companies and women who are awesome. "

" Unlike a celebrity, there's nothing I won't try and nothing I won't talk about when it comes to my hair. If I were to get a tattoo on my inner upper arm, it would read, 'Change thy hair, change thyself.' "

" I'm surrounded by women whose style I admire. It's natural to be inspired. I'm not a horrible copycat, or if I am, then I admit it and make a joke about it. "

" I approached fundraising as an opportunity to align myself with partners who have more varied experience and diverse backgrounds than I do to help bring Glossier to life. "

" Freedom and confidence are two different things, in my book. Confidence is overrated - it can be faked, whereas freedom is fearlessness. "

" Over the years of running Into The Gloss, I began to see a gap in the way beauty companies were creating products and marketing them to women. There wasn't one brand that really spoke to girls like me, who created products for real life. So we set out to create that brand with Glossier. "

Emily Weiss

Create

Life

" A huge number of women are shopping for beauty products based on recommendations from friends, and we really look to be that friend. "

" If I want to know how to do a black cat eye, I don't drive to a department store. I'll go on YouTube, cross-check reviews of a product, and then maybe talk about it on Instagram. "

" I would rather be 'oily' than 'dry' on pretty much any part of my body. "

" At 'Vogue,' I was responsible for a lot of production work, and production work is highly detailed, and you have to be very resourceful to fit a square peg into a round hole. I learned to push the envelope when it comes to asking questions or making requests. "