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" Freedom and confidence are two different things, in my book. Confidence is overrated - it can be faked, whereas freedom is fearlessness. "

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" Making a bougie, expensive beauty brand wasn't helping the mission or very fun for me. We can all be united by that $12 coconut balm. You don't need to charge an arm and a leg. "

" Glossier is not about throwing out everything you're using. If you want to keep using your retinols, your SPFs, of course you should continue. "

" When I think of baths, I generally think of children, the elderly, couples, and the English. Who takes baths? I mean, seriously - none of my friends take baths. "

" If I want to know how to do a black cat eye, I don't drive to a department store. I'll go on YouTube, cross-check reviews of a product, and then maybe talk about it on Instagram. "

" There's so much pressure on women to have it all together. There's always this 'next, next, next.' I hope Glossier encourages women to be O.K. wherever you are. Just, everyone, relax! "

" You learn a lot about people when you're sitting on their bathroom floor or on their toilet seat, rifling through their stuff. "

" That power of the individual person - just the girl - is infinite. "

" You don't need most beauty products. They're an emotional purchase. That's why the conversations are really important. What choice do you have but to ask your customer what they want? "

" Women are truly, truly awesome. "

" 'Into The Gloss,' what I think it did so well was create a conversation around beauty and make beauty the main event as opposed to the ugly step-sister, which it often is in magazines. "

" My first lip balms were Bonne Bell Lip Smackers, which, correct me if I'm wrong, sometimes had little bracelets attached to the caps-meaning your lip balm could idly dangle from your wrist like a charm bracelet when not in use, not unlike some iPhone accessories. "

" Products are a way to connect with - or disconnect from - who you are. "

" I would rather be 'oily' than 'dry' on pretty much any part of my body. "

" Elin Kling is one of the most stylish women I know. "

" I love someone with something to prove. "

" Your skin is like a plant. You have to water it. Make sure it's hydrated, not just squeaky clean. "

" I have long been of the mindset that aviators are like leather jackets - when they're perfect, they give you 'instant cool.' They're the Alexa Chung of sunglasses. "

" Throughout your teens and twenties, it's pretty easy to live in a suspended reality - one where you never get old or need to spend much time thinking about 401Ks, mammograms, or renewing your license. You don't need me to tell you: that ends. "

" So much of venture capital is pattern recognition. "

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" We'll continue to invest in new technology because we think every woman should have the ability to be connected through her beauty knowledge, opinions, products, and routine. "

" Augmenting your appearance so drastically that it elicits a reaction from literally every acquaintance you greet is a sea change. "

" I am, in fact, a candle salesperson's worst nightmare - or dream come true, depending on the salesperson. "

" With 'Into The Gloss' and now Glossier, the reason it was successful was because there were so many like-minded women out there who were also dissatisfied with their beauty experiences. "

" People often ask me, 'How do you go about choosing who to feature on Into The Gloss?' And I've never had a great answer. Ultimately, I think the #1 thing that draws me to someone is their sense of freedom. "

" Glossier - our content, our products - it's for all for you; it's ours. "

" My desk is more of a place where I set my stuff, and then I move around. If I'm at the office, I'm usually wandering around to different meeting rooms all day or taking people out or making tea. I'm rarely at my desk; it's just a place to hang my hat. "

" My brain puts baths in the same category as yoga: it'd be 'nice' to relax for an hour, but I just want a 10-minute, high-impact workout; get in, get out. Showers are my cardio. "

" I'm not afraid of being told 'no.' "

" You can make a million excuses for why something didn't go well, but ultimately, just fix it and get on with it. Be a solutions person. "

" We want to demystify and present things in real talk. That's why Into the Gloss struck a nerve. Glossier is not much different. We're providing this rich environment around products that help consumers understand their benefit. "