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" I approached fundraising as an opportunity to align myself with partners who have more varied experience and diverse backgrounds than I do to help bring Glossier to life. "

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" For male and female entrepreneurs alike, having a woman investor can bring credibility when discussing product positioning and expansion opportunities. "

Emily Weiss

Woman

Product

Opportunities

" At Glossier, we're creating an edited collection of the best essential products. These are the ones that you reach for every day and will always have a place on your top shelf. "

" I like people who work hard. "

Emily Weiss

Hard

Who

" I have long been of the mindset that aviators are like leather jackets - when they're perfect, they give you 'instant cool.' They're the Alexa Chung of sunglasses. "

" I'm a lover and consumer of beauty. "

" People talk about body cleanses like there's no tomorrow - what about apartment cleanses? "

Emily Weiss

People

Body

" Products are a way to connect with - or disconnect from - who you are. "

" It's very important to me to have a female venture capitalist. "

" Elin Kling is one of the most stylish women I know. "

" I grew up in a conservative New England town and showed up to my middle school orientation dressed like 'Clueless' while everyone else was wearing J. Crew and lacrosse uniforms. I never really fit into that preppy look. "

" In our product development cycle, we ask and listen to our customer about what she wants. "

" I love supporting female-owned companies and women who are awesome. "

" If I want to know how to do a black cat eye, I don't drive to a department store. I'll go on YouTube, cross-check reviews of a product, and then maybe talk about it on Instagram. "

" Augmenting your appearance so drastically that it elicits a reaction from literally every acquaintance you greet is a sea change. "

" Everyone says to hydrate on the plane, but I don't. "

" I'm surrounded by women whose style I admire. It's natural to be inspired. I'm not a horrible copycat, or if I am, then I admit it and make a joke about it. "

" We wanted Glossier to have an excellent customer experience and reach as many of you as possible from day one, so we went with venture - the stuff fast-growth, tech-enabled companies like Facebook, Amazon, and Apple are made of. "

Emily Weiss

Apple

You

" In beauty, there's this idea of this perfect picture, and I think, 'How about being present in the now, and a little messy?' "

" Women are truly, truly awesome. "

" Where Halloween is concerned, I peaked in 2007. "

" When I think of baths, I generally think of children, the elderly, couples, and the English. Who takes baths? I mean, seriously - none of my friends take baths. "

" Ultimately, we're making and selling a consumer good that needs to work and that needs to make customers happy. "

" You learn a lot about people when you're sitting on their bathroom floor or on their toilet seat, rifling through their stuff. "

" There's so much pressure on women to have it all together. There's always this 'next, next, next.' I hope Glossier encourages women to be O.K. wherever you are. Just, everyone, relax! "

" Our message has always transcended borders and cultures and is central to who we are as a brand. "

" I've never been one for color theory or color wheels or undertone rules or anything like that. I don't know if my red lipstick 'should' be more blue or more orange. "

" Glossier - our content, our products - it's for all for you; it's ours. "

" The great thing about interning at 'Teen Vogue' is that there is so much room for growth; interns here do incredible things if they work hard enough and think outside the box. "

" When Glossier launched in the U.S. back in 2014, it felt small - but in a good way. We were able to introduce ourselves locally, start a community, and build something special together. "

" 'Into The Gloss,' what I think it did so well was create a conversation around beauty and make beauty the main event as opposed to the ugly step-sister, which it often is in magazines. "