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" Your skin is like a plant. You have to water it. Make sure it's hydrated, not just squeaky clean. "

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" Over the years of running Into The Gloss, I began to see a gap in the way beauty companies were creating products and marketing them to women. There wasn't one brand that really spoke to girls like me, who created products for real life. So we set out to create that brand with Glossier. "

" There's so much pressure on women to have it all together. There's always this 'next, next, next.' I hope Glossier encourages women to be O.K. wherever you are. Just, everyone, relax! "

" Elin Kling is one of the most stylish women I know. "

" A huge number of women are shopping for beauty products based on recommendations from friends, and we really look to be that friend. "

" That power of the individual person - just the girl - is infinite. "

" With 'Into The Gloss' and now Glossier, the reason it was successful was because there were so many like-minded women out there who were also dissatisfied with their beauty experiences. "

" In our product development cycle, we ask and listen to our customer about what she wants. "

" My desk is more of a place where I set my stuff, and then I move around. If I'm at the office, I'm usually wandering around to different meeting rooms all day or taking people out or making tea. I'm rarely at my desk; it's just a place to hang my hat. "

" We wanted Glossier to have an excellent customer experience and reach as many of you as possible from day one, so we went with venture - the stuff fast-growth, tech-enabled companies like Facebook, Amazon, and Apple are made of. "

" The guardians of French pharmacies - the lab-coated salespeople - are busy, serious, and probably know more about your face than you do. Therefore, don't interrupt them, and if they ask you if they can help you, for God's sake, let them. They will not steer you wrong. "

" At 'Vogue,' I was responsible for a lot of production work, and production work is highly detailed, and you have to be very resourceful to fit a square peg into a round hole. I learned to push the envelope when it comes to asking questions or making requests. "

" I approached fundraising as an opportunity to align myself with partners who have more varied experience and diverse backgrounds than I do to help bring Glossier to life. "

" My December is typically one big, sweaty 'wintry mix' blur, not a punch-laden, heartwarming mixer. "

" When Glossier launched in the U.S. back in 2014, it felt small - but in a good way. We were able to introduce ourselves locally, start a community, and build something special together. "

" My brain puts baths in the same category as yoga: it'd be 'nice' to relax for an hour, but I just want a 10-minute, high-impact workout; get in, get out. Showers are my cardio. "

" We're trying to create one holistic beauty experience where you can be inspired by other women, both the people we're interviewing and the community contributing to the conversation. "

" For some, Into The Gloss is just a blog, and that's cool. For us, it's the connective tissue between us and you, and that has paved the way for the creation of a very different kind of beauty brand: Glossier. "

" You learn a lot about people when you're sitting on their bathroom floor or on their toilet seat, rifling through their stuff. "

" Sunscreen, in the world of beauty, is the ultimate in adulting. "

" Making a bougie, expensive beauty brand wasn't helping the mission or very fun for me. We can all be united by that $12 coconut balm. You don't need to charge an arm and a leg. "

" Instagram has a faster chance of reaching me than CNN, and if I really want to know what's going on, I refresh my Twitter feed. "

" I like a semi-stressful massage - one where I can really feel something being worked out. "

" My musical inclinations are fine and dandy within the confines of my ears and my earphones but don't sit well with others. "

" I like to get rid of things; I don't collect many things. But I do keep great photography and art books. "

" I eat out alone a lot. "

" Toronto girls are super interested in skincare, which is actually kind of unique. Because in New York, the girls seem to be mostly interested in makeup. "

" When you own a pair of haircutting scissors, you cut your own hair constantly. "

" I like people who work hard. "

" If I want to know how to do a black cat eye, I don't drive to a department store. I'll go on YouTube, cross-check reviews of a product, and then maybe talk about it on Instagram. "

" I have long been of the mindset that aviators are like leather jackets - when they're perfect, they give you 'instant cool.' They're the Alexa Chung of sunglasses. "