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" The old way of doing 'good business' was based on the principle, 'the ends justifies the means.' In the future, good business will invoke 'the means justifying the ends.' The E P&L can already serve as an important tool to help this shift in commerce from generating profits with collateral damages to profits with collateral benefits. "

Jochen Zeitz

Doing

Future

Good

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" Sustainability is no longer about doing less harm. It's about doing more good. "

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" Be curious enough to keep an open mind to what's happening around you in society. You can look at yourself and the world at the same time. "

" Unless the local community signs up, wildlife won't survive. And without wildlife, no one will visit. "

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" I'm a virtual worker. I'm not tied to an office. "

" The problem is you can't wear your old shoes too often because people say, 'You're still wearing that shoe?' "

" We should eat less meat - all of us - and we should use less leather. I mean, that's reality. "

" Everything is interconnected. The moment you take philosophy, psychology, religion and business and look at the underlying commonalities, that's when you start looking at business in a different way. "

" We should bring in an environmental attitude, and I think luxury should automatically be about sustainability and quality. "

" I haven't been hunting for years. It is just a tradition I grew up with. "

" We're trying to find a tourism model that allows communities to thrive while business prospers. "

" It may sound crazy, but maybe there's an economic way of producing a leather-like product in the laboratory. "

" I believe in metaphysics. I don't believe in God because I think that is a human simplification of the things we can't explain. But I believe in a greater universe. "

" Business needs to push the agenda rather than waiting for it to happen. "

" The company was ready to close its doors; there was real financial distress. But on the other side, there was high brand awareness, but that was negative because Puma was perceived as low-priced. It had lost its cachet. It was a well-known brand without a presence. "

" When it came to the discussion about would Harley do an electric bike, I said, 'Absolutely - this is a no-brainer.' Let's define the sound of the future. "

" Look at timber prices in the late '90s, at around $50. If you count the true damage of cutting down forests, the resultant flooding, insurance claims, and so on, then the timber price should have been $100. "

" If we bring together the right people, communities can flourish and wildlife can survive alongside them. "

" Some of the greatest stars in the history of football have been under contract with Puma. "

" The B Team can catalyse initiatives. "

Jochen Zeitz

Team

Initiatives

" When I started at Puma, you had a restaurant that was a Puma restaurant, an Adidas restaurant, a bakery. The town was literally divided. If you were working for the wrong company, you wouldn't be served any food; you couldn't buy anything. So it was kind of an odd experience. "

" If you look at the state of our planet, the next generations won't be around if we consider sustainability as a gimmick. "

" Every time a new CEO came, I got a promotion till I was made CEO myself. "