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" When the tech geeks talk, I pay close attention. "
Gary Vaynerchuk
Geeks
Talk
Tech
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" There's always a wine bully. The one person who did read the 'Wine Spectator,' who tells you what to drink and why the '97 is better than the '98. I want to punch the wine bully in the face. I want to make sure this generation of wine drinkers isn't elitist and snotty. I want it to be about family and bringing people together. "
Gary Vaynerchuk
Family
Together
Face
" I have Internet fame. Real fame is more intense. "
Gary Vaynerchuk
Intense
Fame
Internet
" I'm concerned a little bit with the culture of celebrating the fundraise. My dad taught me that when you borrow money it's the worst day of your life. "
Gary Vaynerchuk
Life
Culture
Day
" People who build family businesses are not classically trained. They have to deal with an enormous amount of politics. You think corporate politics are tough? Go work for your dad or your mom. "
Gary Vaynerchuk
You
Family
Mom
" I would argue heavily that the time that has been allocated to social used to come from television, and people are benefitting from it. People who are saying, 'Aw, you're spending all your time on Facebook, or all your time on Twitter,' I'd like to understand what the person used to do with that time. "
Gary Vaynerchuk
Time
Saying
You
" IQ is a commodity, data is a commodity. I'm far more interested in watching people interact at a restaurant with their smartphone. We can all read 'Tech Crunch,' 'Ad Age.' I would rather be living in the trenches. I would rather be going to Whole Foods in Columbus Circle to watch people shop with their smartphones. "
Gary Vaynerchuk
Age
Columbus
Data
" I attract a crowd, not because I'm an extrovert or I'm over the top or I'm oozing with charisma. It's because I care. "
Gary Vaynerchuk
Attract
Top
Because
" You have to understand your own personal DNA. Don't do things because I do them or Steve Jobs or Mark Cuban tried it. You need to know your personal brand and stay true to it. "
Gary Vaynerchuk
True
Need
Know
" I know if I stopped hosting 'Wine Library TV,' we'd probably lose 75 percent of our audience, but the remaining 25 percent is still a big number. "
Gary Vaynerchuk
Big
Library
Lose
" 99.5 percent of the people that walk around and say they are a social media expert or guru are clowns. We are going to live through a devastating social media bubble. "
Gary Vaynerchuk
Walk
Live
Media
" If there's a problem, we at Wine Library never tell ourselves that once we handle this issue, we'll never have to deal with the person again. We talk to every single person as though we're going to wind up sitting next to that person at his or her mother's house that night for dinner. "
Gary Vaynerchuk
Night
Wine
Wind
" One of my biggest flaws is I don't take advice. "
Gary Vaynerchuk
Advice
Take
Biggest
" I love people, and the hustle. "
Gary Vaynerchuk
People
I Love
Love
" I went online with winelibrary.com in July of 1997; that was my first professional online play. "
Gary Vaynerchuk
Play
First
July
" One of the things that I'm really proud of is that I have really good timing. It's very easy for me to see what's coming up and it's no coincidence that I went headfirst into wine and then headfirst into new media - none at all. "
Gary Vaynerchuk
Media
Me
Easy
" When we launched the WineLibrary website in 1996, I didn't even own a computer yet. I just understood that there was an opportunity here to market in a different way. "
Gary Vaynerchuk
Own
Way
Opportunity
" Brands mature over time, like a marriage. The bond you feel with your spouse is different than when you first met each other. Excitement and discovery are replaced by comfort and depth. "
Gary Vaynerchuk
Marriage
Time
You
" Even though I'm a hype man myself, I like the practicality of it all. People who understand how to turn a profit. At the end of the day, this is still business so I'm looking for real practical knowledge of how to actually make money, not necessarily raise it. "
Gary Vaynerchuk
Man
Business
Day
" We're living in what I like to call the 'Thank You Economy,' because only the companies that can figure out how to mind their manners in a very old-fashioned way - and do it authentically - are going to have a prayer of competing. "
Gary Vaynerchuk
Living
Prayer
Thank You
" You cannot underestimate people's ability to spot a soulless, bureaucratic tactic a million miles away. It's a big reason why so many companies that have dipped a toe in social media waters have failed miserably. "
Gary Vaynerchuk
Media
People
Reason
" As much as I love crisp, clean whites, there's always a time for rich but balanced Chardonnays with oak, especially at Thanksgiving. "
Gary Vaynerchuk
Love
Time
Thanksgiving
" Best wine if you're stranded on a deserted island? 1982 Salon Champagne. "
Gary Vaynerchuk
Island
Best
You
" If I could drink only one wine, it would be Champagne. "
Gary Vaynerchuk
If I Could
Wine
Champagne
" I'm a storyteller. I love to tell stories about brands. I love to tell stories, period. I like painting pictures through the words, and that's what I do. "
Gary Vaynerchuk
Pictures
Love
Words
" People are more comfortable learning about wine because now they can just Google, you know, 'Soave,' and say, 'Oh, O.K., cool.' "
Gary Vaynerchuk
You
Cool
Learning
" People don't want to embrace culture shifts because it's not going to happen in the next 20 minutes. "
Gary Vaynerchuk
Want
People
Culture
" Do you know how many companies have wanted me to do an energy drink for them because I named my book 'Crush It!'? It might be fun one day, but right now I think it would undermine the personal brand I've built. "
Gary Vaynerchuk
Energy
Day
Think
" Many people who I respected were disappointed when I started 'Wine Library TV.' They thought I was dumbing down wine, but I always knew I was one of the biggest producers of new wine drinkers in the world, and people are realizing it now. "
Gary Vaynerchuk
Library
People
Thought
" Storytelling is the game. It's what we all do. It's why Nike is Nike, it's why Apple is Apple, it's why Walt Disney built Disney World and it's why Vince McMahon makes a billion dollars. "
Gary Vaynerchuk
Storytelling
Game
Apple
" When I hear people debate the ROI of social media? It makes me remember why so many business fail. Most businesses are not playing the marathon. They're playing the sprint. They're not worried about lifetime value and retention. They're worried about short-term goals. "
Gary Vaynerchuk
Goals
Value
Social Media