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" I'm a storyteller. I love to tell stories about brands. I love to tell stories, period. I like painting pictures through the words, and that's what I do. "
Gary Vaynerchuk
Pictures
Love
Words
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" I hate recording all the shows for the week in one day, because I want to be able to mention current events and pop culture. If Madonna punches Britney in the face today, I want to reference that on 'Wine Library TV' tomorrow. Monday's episode is always the best, because it's hot off the press. "
Gary Vaynerchuk
Today
Best
Hate
" The reason I was able to grow my business was that every day, after producing 30 minutes of wine television, I spent 15 hours a day replying to every single person's e-mail and every single person's Twitter @ reply. "
Gary Vaynerchuk
Business
Day
Grow
" I went online with winelibrary.com in July of 1997; that was my first professional online play. "
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Play
First
July
" If you talk about Cabernet and Merlot-based value between $10 and $25, I will tell you that Bordeaux is the best value in the world. "
Gary Vaynerchuk
Talk
Value
Tell
" Be reactionary. React to what the market wants. And the market wants one-on-one real time engagement. Now that we have the tools to engage, I'm going to continue fighting for the end user. "
Gary Vaynerchuk
React
Now
End
" The thing that I'm most passionate about, I'm writing a book called 'Jab Jab Jab Jab Jab Right Hook,' and it really focuses on how to story-tell in a noisy, ADD world. "
Gary Vaynerchuk
World
Writing
Passionate
" When the tech geeks talk, I pay close attention. "
Gary Vaynerchuk
Geeks
Talk
Tech
" A broad trend I'm completely obsessed with is mobile commerce. Like completely. I'm completely convinced that everybody's going to be buying from their mobile devices. Whoever can claim that space or be in that space, I'm very interested in. "
Gary Vaynerchuk
Claim
Trend
Space
" I want to sit with 80- and 90-year-old people more than anyone. They have played this game before. Not one of them has told me, 'I wish I had more money.' "
Gary Vaynerchuk
Money
Game
Me
" I always say that the real success of Wine Library wasn't due to the videos I posted, but to the hours I spent talking to people online afterward, making connections and building relationships. "
Gary Vaynerchuk
Building
Library
People
" I know I could be the host of 'SportsCenter' in two years if I changed my show today to sports. "
Gary Vaynerchuk
Show
Sports
Today
" I'm not afraid to call a wine that tastes like Skittles or green peppers mixed with orange marmalade. I'll say, 'It tastes like chicken.' I mean, that's not what people think of when they think of wine, but that's what it tastes like to me and it hits home. "
Gary Vaynerchuk
Wine
Green
Home
" The chef that grew up with the grandma who cooks tends to always beat the chef that went to the culinary institute. It's in the blood. "
Gary Vaynerchuk
Beat
Up
Chef
" You have to understand your own personal DNA. Don't do things because I do them or Steve Jobs or Mark Cuban tried it. You need to know your personal brand and stay true to it. "
Gary Vaynerchuk
True
Need
Know
" I am surprised by how not-adopted the video reply has been. What keeps other people from doing it, I think, is that they think a video comes across as 'I'm cool, look at how many e-mails I get.' That perception doesn't scare me, because I know who I am. "
Gary Vaynerchuk
People
Cool
Perception
" Nobody walks this earth thinking he's better than I think I am - I think I'm great. At the same time, it's so obvious to me that I'm nobody. "
Gary Vaynerchuk
Thinking
Time
Great
" You cannot underestimate people's ability to spot a soulless, bureaucratic tactic a million miles away. It's a big reason why so many companies that have dipped a toe in social media waters have failed miserably. "
Gary Vaynerchuk
Media
People
Reason
" VaynerMedia filters the world how humans interact. This is how people are going to make buying decisions. "
Gary Vaynerchuk
People
Going
Decisions
" Do you know how many companies have wanted me to do an energy drink for them because I named my book 'Crush It!'? It might be fun one day, but right now I think it would undermine the personal brand I've built. "
Gary Vaynerchuk
Energy
Day
Think
" The first thing I ever invested in was Twitter. Blaine Cook, former CTO, was leaving the company and asked me if I wanted to buy his stock. "
Gary Vaynerchuk
First
Cook
Company
" It's about stories. If I can tell the story to America, whether it's Riesling or a boxer from Harlem, it will sell. I know on my gravestone it's going to be, 'Storyteller.' "
Gary Vaynerchuk
I Can
Will
Know
" When we launched the WineLibrary website in 1996, I didn't even own a computer yet. I just understood that there was an opportunity here to market in a different way. "
Gary Vaynerchuk
Own
Way
Opportunity
" I'm concerned a little bit with the culture of celebrating the fundraise. My dad taught me that when you borrow money it's the worst day of your life. "
Gary Vaynerchuk
Life
Culture
Day
" I'm pretty good at sticking to what I know. You don't see me social commentating on health-care or presidential debates. I talk about what I know because I'm petrified of being wrong. "
Gary Vaynerchuk
See
Talk
You
" I really chess-play culture shifts. I'm really good at understanding what worldwide cell-phone use means. That's what I do. I try to picture it three to four to five steps ahead. "
Gary Vaynerchuk
Culture
Understanding
Picture
" Beaujolais is so underrated. "
Gary Vaynerchuk
Underrated
" If I could drink only one wine, it would be Champagne. "
Gary Vaynerchuk
If I Could
Wine
Champagne
" Think of social media as the Internet. I can't think of anyone betting against the Internet in 2012. "
Gary Vaynerchuk
Social Media
Media
Internet
" My store, Wine Library, outsells big national chains. How do you think we do it? It started with hustle. I always say that our success wasn't due to my hundreds of online videos about wine that went viral, but to the hours I spent talking to people online afterward, making connections and building relationships. "
Gary Vaynerchuk
Success
Library
People
" I would argue heavily that the time that has been allocated to social used to come from television, and people are benefitting from it. People who are saying, 'Aw, you're spending all your time on Facebook, or all your time on Twitter,' I'd like to understand what the person used to do with that time. "
Gary Vaynerchuk
Time
Saying
You