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" I attract a crowd, not because I'm an extrovert or I'm over the top or I'm oozing with charisma. It's because I care. "
Gary Vaynerchuk
Attract
Top
Because
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" Bordeaux would be naive not to recognize that Robert Parker was driving the brand equity. If the next generation doesn't care about Chateau Pichon-Lalande, then you have a problem. "
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" You cannot underestimate people's ability to spot a soulless, bureaucratic tactic a million miles away. It's a big reason why so many companies that have dipped a toe in social media waters have failed miserably. "
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" I definitely think there's some way to understand how people emotionally feel about somebody, but I don't think data collects it. They're not going to click your bit.ly link or click your TweetMeme retweet every time. "
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" Many people who I respected were disappointed when I started 'Wine Library TV.' They thought I was dumbing down wine, but I always knew I was one of the biggest producers of new wine drinkers in the world, and people are realizing it now. "
Gary Vaynerchuk
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" We're living in what I like to call the 'Thank You Economy,' because only the companies that can figure out how to mind their manners in a very old-fashioned way - and do it authentically - are going to have a prayer of competing. "
Gary Vaynerchuk
Living
Prayer
Thank You
" You have to respect your parents. They are giving you an at-bat. If you're an entrepreneur and go into the family business, you want to grow fast. Patience is important. But respect the other party... My dad and I pulled it off because we really respect each other. "
Gary Vaynerchuk
Business
Family
Patience
" My store, Wine Library, outsells big national chains. How do you think we do it? It started with hustle. I always say that our success wasn't due to my hundreds of online videos about wine that went viral, but to the hours I spent talking to people online afterward, making connections and building relationships. "
Gary Vaynerchuk
Success
Library
People
" I know if I stopped hosting 'Wine Library TV,' we'd probably lose 75 percent of our audience, but the remaining 25 percent is still a big number. "
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Big
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" The thing that I'm most passionate about, I'm writing a book called 'Jab Jab Jab Jab Jab Right Hook,' and it really focuses on how to story-tell in a noisy, ADD world. "
Gary Vaynerchuk
World
Writing
Passionate
" I always say that the real success of Wine Library wasn't due to the videos I posted, but to the hours I spent talking to people online afterward, making connections and building relationships. "
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Building
Library
People
" Be reactionary. React to what the market wants. And the market wants one-on-one real time engagement. Now that we have the tools to engage, I'm going to continue fighting for the end user. "
Gary Vaynerchuk
React
Now
End
" People who build family businesses are not classically trained. They have to deal with an enormous amount of politics. You think corporate politics are tough? Go work for your dad or your mom. "
Gary Vaynerchuk
You
Family
Mom
" When I was 17 or 18 I wanted to become a wine expert, and my parents wouldn't let me drink. So I was devastated. All I could do was read, and I read and I read. And I'd read something like, you know, 'Subtle hints of cassis.' "
Gary Vaynerchuk
You
Me
Drink
" I think the acquisition of consumers might be on the verge of being mapped. The battlefield is going to be retention and lifetime value. "
Gary Vaynerchuk
Think
Going
Consumers
" When the tech geeks talk, I pay close attention. "
Gary Vaynerchuk
Geeks
Talk
Tech
" I am thinking about launching a wine website where there is a deal and the crowd can dictate how cheap it can get. "
Gary Vaynerchuk
Thinking
Cheap
I Am
" Anyone working for a big company might be skeptical that a large business, or even a strictly online business, can form the same kind of friendly, loyal relationship with customers as a local retailer. I'm saying it's already been done because I lived it. "
Gary Vaynerchuk
Saying
Relationship
Done
" I really chess-play culture shifts. I'm really good at understanding what worldwide cell-phone use means. That's what I do. I try to picture it three to four to five steps ahead. "
Gary Vaynerchuk
Culture
Understanding
Picture
" The reason I was able to grow my business was that every day, after producing 30 minutes of wine television, I spent 15 hours a day replying to every single person's e-mail and every single person's Twitter @ reply. "
Gary Vaynerchuk
Business
Day
Grow
" Okay, let's talk about cartoon labels for half a second - some people think anything with a dog or a car or a colorful alien is garbage, which is not true. Look at Big Moose Red. It's, like, a $6 wine with a cheesy label, and it's actually a solid wine. "
Gary Vaynerchuk
Car
Wine
Think
" I hate recording all the shows for the week in one day, because I want to be able to mention current events and pop culture. If Madonna punches Britney in the face today, I want to reference that on 'Wine Library TV' tomorrow. Monday's episode is always the best, because it's hot off the press. "
Gary Vaynerchuk
Today
Best
Hate
" Here's how I work: It's 2013, and most marketers are operating like it's 2009. I'm always trying to market like it's 2015, but not like it's 2020. A lot of my contemporaries who understand where the world is going, go too far out, and aren't practical. I have always prided myself on being visionary, with a heavy practicality. "
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World
Trying
Work
" Social media requires that business leaders start thinking like small-town shop owners. This means taking the long view and avoiding short-term benchmarks to gauge progress. It means allowing the personality, heart and soul of the people who run all levels of the business to show. "
Gary Vaynerchuk
Progress
Heart
Business
" I know I could be the host of 'SportsCenter' in two years if I changed my show today to sports. "
Gary Vaynerchuk
Show
Sports
Today
" I'm a storyteller. I love to tell stories about brands. I love to tell stories, period. I like painting pictures through the words, and that's what I do. "
Gary Vaynerchuk
Pictures
Love
Words
" Think of social media as the Internet. I can't think of anyone betting against the Internet in 2012. "
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Internet
" The Loire Valley is grossly underestimated. The prices are fair, and the wines are real. "
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Fair
Valley
Underestimated
" People are more comfortable learning about wine because now they can just Google, you know, 'Soave,' and say, 'Oh, O.K., cool.' "
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You
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Learning
" When I hear people debate the ROI of social media? It makes me remember why so many business fail. Most businesses are not playing the marathon. They're playing the sprint. They're not worried about lifetime value and retention. They're worried about short-term goals. "
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Goals
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Social Media
" People don't want to embrace culture shifts because it's not going to happen in the next 20 minutes. "
Gary Vaynerchuk
Want
People
Culture