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" You have to understand your own personal DNA. Don't do things because I do them or Steve Jobs or Mark Cuban tried it. You need to know your personal brand and stay true to it. "

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" I want people to know their palate is a snowflake. We all like different things. Why should we all have the same taste in wines? "

Gary Vaynerchuk

Want

Know

" When we launched the WineLibrary website in 1996, I didn't even own a computer yet. I just understood that there was an opportunity here to market in a different way. "

" I want to sit with 80- and 90-year-old people more than anyone. They have played this game before. Not one of them has told me, 'I wish I had more money.' "

Gary Vaynerchuk

Money

Game

" People who build family businesses are not classically trained. They have to deal with an enormous amount of politics. You think corporate politics are tough? Go work for your dad or your mom. "

" People are chasing cash, not happiness. When you chase money, you're going to lose. You're just going to. Even if you get the money, you're not going to be happy. "

" Social media requires that business leaders start thinking like small-town shop owners. This means taking the long view and avoiding short-term benchmarks to gauge progress. It means allowing the personality, heart and soul of the people who run all levels of the business to show. "

" Storytelling is the game. It's what we all do. It's why Nike is Nike, it's why Apple is Apple, it's why Walt Disney built Disney World and it's why Vince McMahon makes a billion dollars. "

" Anyone working for a big company might be skeptical that a large business, or even a strictly online business, can form the same kind of friendly, loyal relationship with customers as a local retailer. I'm saying it's already been done because I lived it. "

" I do not believe that people want to work hard enough and they want to find the quick Twitter, SEO. Anybody who's obsessed with SEO has lost already, period. I believe that firmly. "

" I definitely think there's some way to understand how people emotionally feel about somebody, but I don't think data collects it. They're not going to click your bit.ly link or click your TweetMeme retweet every time. "

" Okay, let's talk about cartoon labels for half a second - some people think anything with a dog or a car or a colorful alien is garbage, which is not true. Look at Big Moose Red. It's, like, a $6 wine with a cheesy label, and it's actually a solid wine. "

" I went online with winelibrary.com in July of 1997; that was my first professional online play. "

" I don't want anybody to not recognize how appreciative I am of the volume of e-mails I get. "

" Think of social media as the Internet. I can't think of anyone betting against the Internet in 2012. "

" You have to respect your parents. They are giving you an at-bat. If you're an entrepreneur and go into the family business, you want to grow fast. Patience is important. But respect the other party... My dad and I pulled it off because we really respect each other. "

" My dad is like a cactus - introverted and tough. I'm a people person, like my mom, but I got my competitiveness from my dad. He came to this country from Belarus with nothing and built a real business. He's my hero for giving me that need to run a business and for having enormous confidence in me. "

" The reason I was able to grow my business was that every day, after producing 30 minutes of wine television, I spent 15 hours a day replying to every single person's e-mail and every single person's Twitter @ reply. "

" I influence anybody who is able to get through the chaos of my first impression. "

" I am thinking about launching a wine website where there is a deal and the crowd can dictate how cheap it can get. "

" I know if I stopped hosting 'Wine Library TV,' we'd probably lose 75 percent of our audience, but the remaining 25 percent is still a big number. "

" Winelibrary.tv was about building personal brand equity. It was a business move. Now, it was totally surrounded by a passion for wine, but I very much gave a lot of thought to doing a sports-video blog instead. "

" 2006, I started 'WineLibrary TV.' To build 'WineLibrary TV,' I started using Facebook, Tumblr, and Twitter in 2008. "

Gary Vaynerchuk

Build

Facebook

" I'm a storyteller. I love to tell stories about brands. I love to tell stories, period. I like painting pictures through the words, and that's what I do. "

" I have no interest in going to Egypt and seeing the pyramids. I'm just not that kind of dude. "

" I don't know how you can justify leaving any engagement behind in the social Web of 2011. "

" If there's a problem, we at Wine Library never tell ourselves that once we handle this issue, we'll never have to deal with the person again. We talk to every single person as though we're going to wind up sitting next to that person at his or her mother's house that night for dinner. "

" Even though I'm a hype man myself, I like the practicality of it all. People who understand how to turn a profit. At the end of the day, this is still business so I'm looking for real practical knowledge of how to actually make money, not necessarily raise it. "

" People are more comfortable learning about wine because now they can just Google, you know, 'Soave,' and say, 'Oh, O.K., cool.' "

" It's about stories. If I can tell the story to America, whether it's Riesling or a boxer from Harlem, it will sell. I know on my gravestone it's going to be, 'Storyteller.' "

" Best wine if you're stranded on a deserted island? 1982 Salon Champagne. "