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" While the willingness of the ancient Greeks to sacrifice their lives for glory brings tears to my eyes, I cannot ultimately condone the choice of Achilles. "

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" There is people who make stuff with words. There is people who make stuff with programs. And I really believe that that whole creative culture, people didn't realize how creative programming is. And anybody who's done it of course knows that not only is it creative, but it's incredibly absorbing. "

" I believe people are fundamentally good and want to find things that make life better for themselves. There are social dynamics for people that work, and there are ones that are pathological. But beneath every 'no' lays a 'yes' that had never been broken. I put my life-faith in that. "

" We were the first people to do advertising on the Web. I actually saw in 1993 that the ad could be the content, the destination. "

" I wanted more control of my life. I wanted work to fit in, not to dominate; to support, not to lead the pattern of my life. "

" We want to show how technology can be applied to fix our problems. We need to celebrate not just success but to celebrate people who make a difference. It starts with people who do things for love, with no expectation of return. Some of that turns into enormous financial success, and then some of it goes back into doing it for love. "

" I have to say there are a lot of me-too products and companies. Yet another social network, of the 15th flavor - that's common in every new technology revolution. There are imitators who have marginal improvements. "

" The network is opening up some amazing possibilities for us to reinvent content, reinvent collaboration. "

" A book is always a dialogue with other readers and other books. "

" Virtually every real breakthrough in technology had a bubble which burst, left a lot of people broke who'd invested in it, but also left the infrastructure for this next golden age, effectively. "

" My original business model - I actually wrote this down - was 'interesting work for interesting people.' "

" Everybody who goes into government gets somewhat chewed up in the process. Being a senior appointee is like being at a startup, only more so: You run into opposition from the entrenched oligopoly of contractors whose business model is to extract as much money from government as possible for doing as little as possible. "

" One of O'Reilly's advantages is that we have a network of thousands of user groups to whom we give free books, to whom we advertise our products, and they spread the word. If you don't have that database, it's hard to get the attention of the market. "

" We often get blinded by the forms in which content is produced, rather than the job that the content does. "

" Conferences are really like parties, and an A-list party is one where A-list people are in attendance. You figure out who are the really important people to invite and get them to show up as speakers or as guests. Then everybody wants to be there. If you don't know who the important people are, you shouldn't be doing a conference. "

" I think that companies always become complacent, over time. Or most companies, that is. "

" I see publishers bemoaning their fate and saying that this is the end of publishing. No! Publishers will recreate themselves. Some of that comes from my experience as a print publisher. "

" I believe that the human motive to share is very powerful. The human motive to profit is also very powerful, and I think that the profit motive and the sharing motive are not exclusive. "

" This whole idea of visibility by the public creates a pretty powerful lever. In the new transparency era, you are able to make change you would otherwise have difficulty making. It's no longer possible for somebody just to bury the problem. It's the reason why things like WikiLeaks are important. "

" A short, glorious life in service of a greater good - say, the life of the Spartans at Thermopylae, or the pilots in the Battle of Britain, of whom Winston Churchill said 'Never have so many owed so much to so few,' - that is worth praising. But for glory alone? I think not. "

" I've been deeply influenced by Aristotle's idea that virtue is a habit, something you practice and get better at, rather than something that comes naturally. 'The control of the appetites by right reason,' is how he defined it. "

" There is a possibility of fresh talent coming to work for the government. Millennials are the most public-spirited generation since the 1960s. There is an opportunity to harness that generation and make government service cool again. "

" So many technologies start out with a burst of idealism, democratization, and opportunity, and over time, they close down and become less friendly to entrepreneurship, to innovation, to new ideas. Over time, the companies that become dominant take more out of the ecosystem than they put back in. "

" The thing we should all be looking for are people who want to make a difference. I'm a big believer in the Silicon Valley religion of the power of markets. But I also believe in our obligation to give back, and to give back in the way we do business, to create more value than we capture for ourselves. "

" Just as the PC bled back into industrial economy, I think the Internet is going to bleed back into our overall economy and have a transformative effect on major sectors that we don't yet foresee. "

" What new technology does is create new opportunities to do a job that customers want done. "

" If you are extremely well known and have a very desirable product, then yes, you probably do suffer a bit from piracy, in the same way that if you make a lot of money, you pay more in taxes than if you don't make any money. "

" If companies don't think systemically enough - if they try to capture too much of the value - eventually, innovation moves somewhere else. "

" One of the big changes at the heart of Web 2.0 is the shift from the creation of software artifacts, which is what the PC revolution was about, to the creation of software services. These are services that ultimately, if they are successful, will require competencies of operation, of scale, and the like. "

" Who was the first person to fly across the Atlantic? Lindbergh. Who was the second? No idea. "

" Amazon is now the definitive source for data about whole sets of products - fungible consumer products. EBay is the authoritative source for the secondary market of those products. Google is the authority for information about facts, but they're relatively undifferentiated. "