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" With consumers having ever more choice, corporations must invest more and more in courting public opinion. "
Noreena Hertz
Choice
Public Opinion
Opinion
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" We are all socialists now, it seems. John McCain, David Cameron and Gordon Brown attack bankers' irresponsible behaviour and salaries, and call for state intervention in the financial markets. But these calls will not get them elected or re-elected if they are addressed only to the banking sector. "
Noreena Hertz
Attack
Now
Will
" I grew up in a highly political home. My mother was the co-chair of the 300 Group, an organisation whose aim was to get more women MPs into parliament, and she herself stood in the 1987 election, the year before she died. "
Noreena Hertz
Women
Mother
Home
" As an economist specializing in the global economy, international trade and debt, I have spent most of my career helping others make big decisions - prime ministers, presidents and chief executives - and so I'm all too aware of the risks and dangers of poor choices in the public as well as the private sphere. "
Noreena Hertz
Debt
Risks
Career
" Employees speak of being fearful opening emails and feeling increasingly helpless in the face of the deluge. Physiologically, we now know that the state of continuous disruption puts us into a constant state of hormone-induced stress. "
Noreena Hertz
Stress
Us
Speak
" Language is too complex for a computer to understand. It's not going to be able to make sense of what people are saying en masse. We need a new type of discipline that puts together computer scientists and social scientists, who can add context to the situation. "
Noreena Hertz
Saying
Discipline
People
" The global policy shift toward neo-liberalism that took place during the 1980s and 1990s was supposed, according to its proponents, to bring a convergence of living standards of richer and poorer nations. This never actually happened. "
Noreena Hertz
Living
Standards
Policy
" If power lies more and more in the hands of corporations rather than governments, the most effective way to be political is not to cast one's vote at the ballot box, but to do so at the supermarket or at a shareholders' meeting. When provoked, corporations respond. "
Noreena Hertz
Vote
Political
Meeting
" All of us show bias when it comes to what information we take in. We typically focus on anything that agrees with the outcome we want. "
Noreena Hertz
Information
Focus
Bias
" We need to have much clearer regulations on things like corporate funding of scientific research. Things need to be made explicit which are implicit. "
Noreena Hertz
Made
Research
Things
" My parents decided - because they were not going to teach us anything Jewish at home - to send both me and my sister to a Jewish primary school. So I went to Kerem Primary School in Hampstead Garden Suburb. But, for me, that school really didn't work that well. "
Noreena Hertz
Me
Parents
Sister
" Most of us are 'ultraconformists' when it comes to who we are most likely to follow... to socialise with, or even who we are most likely to hire. "
Noreena Hertz
Most
Who
Us
" Transparency, accountability and sustainability have become the slogans of the market leaders. Companies carry out environmental and social audits to court the consumer, and even the bluest chips woo organisations such as Greenpeace and Amnesty. "
Noreena Hertz
Environmental
Accountability
Become
" My parents were entrepreneurs. I grew up believing in the power of innovation. "
Noreena Hertz
Innovation
Power
Believing
" The challenge for corporations, if offices were to become obsolete, is twofold. How will they be able to retain their distinct cultures? And how will they be able to ensure that all employees, wherever they work from, share a united identity and vision? "
Noreena Hertz
Challenge
Work
Vision
" It's possible that Generation Facebook, accustomed as it is to a whole range of experiences that it only imbibes online, doesn't have the same need for physical interaction in order to be creative as previous generations still do. It's possible that Generation Facebook can co-create and collaborate quite happily from afar. "
Noreena Hertz
Need
Possible
Creative
" Women who have managed to get successful normally have had to carve out pretty much their own route for doing it, because there are few roadmaps for how, as a woman, you become successful. You think about having to do it yourself, you carve your own way. Does that relate to being Jewish? "
Noreena Hertz
Yourself
Think
You
" Things do go wrong. Not everyone benefits from the capitalist dream. "
Noreena Hertz
Things
Wrong
Dream
" When it comes to getting more women into parliament, politicians have at least started to take active measures. The British Labour Party introduced all-female shortlists in 1997. "
Noreena Hertz
Active
Women
More
" Email is having an increasingly pernicious effect. Not only is it having a perceptible effect on productivity, it's skewing what it is we focus on. The immediate increasingly crowds out the important. "
Noreena Hertz
Focus
Important
Email
" Stress makes us prone to tunnel vision, less likely to take in the information we need. Anxiety makes us more risk-averse than we would be regularly and more deferential. "
Noreena Hertz
Information
Stress
Us
" You want to challenge experts, because experts get a lot wrong. Doctors misdiagnose one time in five. In the U.S. and Canada, 50,000 people die every year who would not have had to. "
Noreena Hertz
You
Want
Time
" When Apple introduced its game-changing iPhone in 2007, Nokia was caught sleeping on the job. Although it had actually developed an iPhone-style device - complete with a color touchscreen, maps, online shopping, the lot - some seven years earlier. Astonishingly, it never released the product. "
Noreena Hertz
Job
Sleeping
Shopping
" I try to take a weekly digital Sabbath, batch my emails so I deal with them a few times a day rather than constantly, and increasingly give myself permission to ignore unsolicited communiques. I try, too, to give others more slack. The respond-now culture is a two-way street. I'm trying to be more mindful of that. "
Noreena Hertz
Trying
Myself
Ignore
" Philanthropists today want input into how their monies are being deployed. The big question is, can governments use this insight to sell the rich the idea of paying more tax rather than spend more on charitable giving? "
Noreena Hertz
Giving
Question
Rich
" It's actually very surprising how little we think about the quality of our decision-making and how we could improve it. How absent decision-making classes are from educational curricula. How little we think about how it is we think. "
Noreena Hertz
How
Think
Quality
" We need to know how we are feeling. Mindfully acknowledging our feelings serves as an 'emotional thermostat' that recalibrates our decision making. It's not that we can't be anxious, it's that we need to acknowledge to ourselves that we are. "
Noreena Hertz
Need
Feeling
Decision
" I'm really looking at questions of power, navigation, and spin. Then I am also looking for real-world stories that give me greater insight into smart and new ways of thinking. "
Noreena Hertz
Power
Thinking
Smart
" Having women on boards is good for women, good for the economy and good for society. A win-win-win outcome: how rare. "
Noreena Hertz
Good
Economy
Women
" My mother was really involved with the Refusenik campaign with Soviet Union Jews. They would come and stay at our house, some of them, after they managed to get out of the Soviet Union at the time. There were things that were Jewish-related happening in my house quite consistently, but it was much more from a kind of activist standpoint. "
Noreena Hertz
House
Stay
Time
" So key for making smart decisions is a mindset that actively monitors and is open to shifting tides and new information, one that is acutely aware that the interplay between our environment and its outcomes is ever in flux. "
Noreena Hertz
Smart
Information
Decisions