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" Work is personal in the same way that finding a friend or partner is personal. "

Kathryn Minshew

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" It's all too easy to forget that cultural fit is a two-way street. Yes, the candidate needs to gel well with your company's vibe and mission. But, you also need to fit in with her desires, goals, and long-term career vision. It's not a one-sided relationship. "

Kathryn Minshew

" Recruiters sometimes have their wires crossed when it comes to what Millennials really want at work. While fancy perks are great, many Millennials are more excited about growing and thriving at a company that appreciates their talent and will help them continue to learn. "

Kathryn Minshew

" It's not just hours and pay that are important anymore. People want to know what the company is like, what the culture is. "

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" It's often said that if doing something was easy, everyone would be doing it. I think that's particularly true when you're trying to make your mark or architect your own career. There's often not a path to follow. "

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" Having a co-founder is incredible, but it has to be the right person: someone who shares your values and ethics, absolutely, but also someone who has a similar vision for the future in terms of their appetite for risk, for low salaries, for hard work. "

Kathryn Minshew

" One classic mistake is when people give the impression that they just want a job, not this job or this company in particular. From a hiring manager's perspective, you're looking for someone who is excited about this role or this company. "

Kathryn Minshew

" The idea for The Muse came from my own life, from a product that I wanted but couldn't find anywhere. Sometimes when you see a need for something in your own life and you can't get it, you feel crazy enough to make it happen yourself. "

Kathryn Minshew

" We knew when we started the Daily Muse, we wanted a recruiting-focused business model rather than an advertising-focused one. We felt like publishers were being forced to go to more and more extreme lengths to monetize through advertising. "

Kathryn Minshew

" Millennials can be very hardworking, but it's easier to tell the story of the ones who are entitled. "

Kathryn Minshew

" As you move through the application process, keep refining the way you present yourself. Like any skill, you'll only get better with practice, and you'll only hurt yourself if you get discouraged too early. This is one race that's definitely a marathon, not a sprint. "

Kathryn Minshew

" Slouching or leaning back may send the wrong signals. When you sit down for a formal interview, lean forward to show interest and active listening. "

Kathryn Minshew

" I tend to find you have to be fairly vulnerable to get something... to get a perspective worth having. Which can be controversial. But I find telling someone what you're thinking about, what you want, and what you're afraid of can often help them give guidance. "

Kathryn Minshew

" For those working menial jobs or putting in 100-hour weeks for corporations, the lure of starting your own business can seem like a great way to get more flexibility, upside, and ownership. "

Kathryn Minshew

" Much-derided chick lit, chick flicks, and chick magazines have left ambitious women in a bind. Why is it that I, a young woman, can read 'GQ,' enjoy 'Fight Club,' and subscribe to 'Thrillist,' while the idea of a guy doing the same with 'Glamour,' '27 Dresses' and 'Daily Candy' is nearly unheard of? "

Kathryn Minshew

" Thinking big is only one part of being a successful entrepreneur. "

Kathryn Minshew

" Understanding your employee's perspective can go a long way towards increasing productivity and happiness. "

Kathryn Minshew

" It's fantastic to be known as a company that responds quickly to users, shares great resources and friendly banter with them over Twitter, and forges relationships on Pinterest, Facebook, and every other social media site out there. "

Kathryn Minshew

" Every generation brings something new to the workplace, and millennials are no exception. As a group, they tend to be highly educated, love to learn, and grew up with the Internet and digital tools in a way that can be highly useful when leveraged properly. "

Kathryn Minshew

" I always encourage people to learn the basics and nail the basics. Take the time to customize your resume and cover letter to reflect your qualifications, your research on the specific company and position, and how you believe you can add value. "

Kathryn Minshew

" There's a dance happening on both sides of the table. Individuals are giving their personal and career values a lot more weight when it comes to finding a company that aligns with both. At the same time, companies are becoming a lot more transparent about their core values as an organization and the types of people they want to attract. "

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" When talking to first-time entrepreneurs, I often ask them: 'How do you know that people want your product or service?' As you can expect, the answer is often that they don't yet, but will know once they launch. And they're right. That's why it's critical to launch as quickly as possible so you can get that feedback. "

Kathryn Minshew

" You know, as most entrepreneurs do, that a company is only as good as its people. The hard part is actually building the team that will embody your company's culture and propel you forward. "

Kathryn Minshew

" It's easy to imagine that because a certain company has a prestigious reputation or everyone says it's a great place to work, that it will be the perfect fit for you. But, in reality, the search to find a career is a much more individual process. "

Kathryn Minshew

" I probably have a small number of people that are consistently advisors and mentors, but I'm much more likely to have a broader array of... almost like an unofficial board of advisors, where I know that certain people are going to be good for certain types of topics. "

Kathryn Minshew

" You don't hire for mediocrity. Instead, you bring people onto your team because you know that they'll make a valuable contribution and turn in amazing work. But, in order to have that expectation, you need to make sure you're fostering an environment that allows them to do so. "

Kathryn Minshew

" Previous experience, key skills, and education. They're undoubtedly all important things you consider when filtering through applicants in order to make a new hire. But, what's another major determining factor of whether or not that hopeful interviewee deserves an offer letter? Cultural fit. "

Kathryn Minshew

" Sure, you're an intelligent and highly capable individual, and you are learning a lot on the fly as you build your company. But you also need to come to terms with the fact that there are things you have chosen not to be an expert in. "

Kathryn Minshew

" Even your most talented employees have room for growth in some area, and you're doing your employee a disservice if the sum of your review is: 'You're great!' No matter how talented the employee, think of ways he could grow towards the position he might want to hold two, five, or 10 years down the line. "

Kathryn Minshew

" With clearly defined roles and a focus on communication, it's much easier to make your company come across as well-organized and on top of things - because it actually is. "

Kathryn Minshew

" I know, being the odd one out can feel brutal. But, rest assured, it's also wonderful - because your desire to do things differently isn't 'uncool.' In fact, it's the exact opposite. "

Kathryn Minshew