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" It's often said that if doing something was easy, everyone would be doing it. I think that's particularly true when you're trying to make your mark or architect your own career. There's often not a path to follow. "

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" My first company failed completely. And it failed at about ten months old. I had about 12 months of savings, so when it failed I was thinking: 'Do I go back to work?' And at that point I believed so deeply in what I was doing that I couldn't imagine anything else other than trying to make this business work. "

Kathryn Minshew

Trying

Work

Business

" When The Daily Muse initially wanted to launch a job board, our first ideas were insanely (and needlessly) complex. We wanted to integrate with social networks, gather rich personal data to build predictive algorithms, and put together numerous cool visualization tools before launching out to the world. We were just sure users would love it! "

" I know, being the odd one out can feel brutal. But, rest assured, it's also wonderful - because your desire to do things differently isn't 'uncool.' In fact, it's the exact opposite. "

" If you're able to arrange a trial period with a new hire, do it. It will give both of you a chance to make sure the position is a good fit - and can help you avoid being in the awkward situation of wanting to fire someone three or four weeks in. "

" With clearly defined roles and a focus on communication, it's much easier to make your company come across as well-organized and on top of things - because it actually is. "

" Keeping a 'CEO blog' or 'founder's blog' can be a great platform for engaging your users in a nontraditional way, reaching people outside of your product pitch and building rapport without selling them anything except a belief in your ideas. "

" The Muse should be a trusted destination for answers. A hand when you need one. Someone to talk you through tough decisions or situations. A starting point. "

" You don't hire for mediocrity. Instead, you bring people onto your team because you know that they'll make a valuable contribution and turn in amazing work. But, in order to have that expectation, you need to make sure you're fostering an environment that allows them to do so. "

" I'm an entrepreneur, so I've got to be ruthless about 'me' time if I want to have any left to myself! I make myself leave the office by 8 or 9 P.M. most nights, even if I do curl up with my laptop and a glass of wine at home to get through email. "

Kathryn Minshew

Home

Myself

" Much-derided chick lit, chick flicks, and chick magazines have left ambitious women in a bind. Why is it that I, a young woman, can read 'GQ,' enjoy 'Fight Club,' and subscribe to 'Thrillist,' while the idea of a guy doing the same with 'Glamour,' '27 Dresses' and 'Daily Candy' is nearly unheard of? "

" As we've grown 'The Daily Muse' and met contacts who want to collaborate with us, knowing who does what has helped us be clear on who we want our partners to connect with - and makes us look buttoned up, too. SEO firm? Talk to our COO. An editor from the 'Huffington Post?' Meet our Editor-in-Chief. "

" Done right, a performance review is one of the best opportunities to encourage and support high performers and constructively improve your middle- and lower-tier workers. "

" One classic mistake is when people give the impression that they just want a job, not this job or this company in particular. From a hiring manager's perspective, you're looking for someone who is excited about this role or this company. "

" Take the time to match your application to the company and the role you're applying for. Even if it means you're sending out fewer applications overall, I think that can be really powerful. "

" When I started my first company, I still had a 40-hour a week job. I was working on my company on nights and weekends before I took the plunge and gave up a salary. "

" Employees don't need to be best friends, but there does need to be a level of mutual respect and understanding. "

" As you move through the application process, keep refining the way you present yourself. Like any skill, you'll only get better with practice, and you'll only hurt yourself if you get discouraged too early. This is one race that's definitely a marathon, not a sprint. "

" You know, as most entrepreneurs do, that a company is only as good as its people. The hard part is actually building the team that will embody your company's culture and propel you forward. "

" Even your most talented employees have room for growth in some area, and you're doing your employee a disservice if the sum of your review is: 'You're great!' No matter how talented the employee, think of ways he could grow towards the position he might want to hold two, five, or 10 years down the line. "

" I tend to find you have to be fairly vulnerable to get something... to get a perspective worth having. Which can be controversial. But I find telling someone what you're thinking about, what you want, and what you're afraid of can often help them give guidance. "

" For me, I spent months on job boards in 2010 and was frustrated by the experience. It's antiquated and clunky, and there was nothing about a particular job posting that helped me favor one company over another. You literally get a list of 5,000 jobs that look the same. "

Kathryn Minshew

Nothing

You

" When I was still a bright-eyed McKinsey consultant, I remember hitting a point where I didn't know what to do next, and someone gave me the book, 'How Remarkable Women Lead,' and I read it and scribbled in it, and it felt like a guide in helping me figure out my career. "

Kathryn Minshew

Career

Remember

" It's all too easy to forget that cultural fit is a two-way street. Yes, the candidate needs to gel well with your company's vibe and mission. But, you also need to fit in with her desires, goals, and long-term career vision. It's not a one-sided relationship. "

" Understanding your employee's perspective can go a long way towards increasing productivity and happiness. "

" As a cohort, millennials are unique in their social consciousness, and they make decisions based on that awareness. Keep them engaged at work by showcasing a culture of paying it forward and tying the day-to-day into the larger purpose of the organization. "

" When talking to first-time entrepreneurs, I often ask them: 'How do you know that people want your product or service?' As you can expect, the answer is often that they don't yet, but will know once they launch. And they're right. That's why it's critical to launch as quickly as possible so you can get that feedback. "

" Ultimately, I think it takes a certain grit and determination to constantly re-prove to people that you're just as dedicated, just as determined, and just as capable as the entrepreneurs around you who may better fit the physical pattern - but on the flipside, women who succeed often become razor sharp through the process. "

" Call it nature or nurture, there are differences in how men and women approach professional conduct, and facing these issues head-on will make us all more equipped to succeed. "

" Previous experience, key skills, and education. They're undoubtedly all important things you consider when filtering through applicants in order to make a new hire. But, what's another major determining factor of whether or not that hopeful interviewee deserves an offer letter? Cultural fit. "

" Sure, it's fun to chat with people with interesting backgrounds who seem to have a passion for your company. But a job interview is not a friendly chat. You need to determine whether candidates, can they really do the job. So ask them to prove it. "