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" You know, as most entrepreneurs do, that a company is only as good as its people. The hard part is actually building the team that will embody your company's culture and propel you forward. "

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" When talking to first-time entrepreneurs, I often ask them: 'How do you know that people want your product or service?' As you can expect, the answer is often that they don't yet, but will know once they launch. And they're right. That's why it's critical to launch as quickly as possible so you can get that feedback. "

Kathryn Minshew

Know

People

Feedback

" Don't let that nagging fear - that feeling that being different automatically qualifies you as being wrong - eat away at you. "

" Even your most talented employees have room for growth in some area, and you're doing your employee a disservice if the sum of your review is: 'You're great!' No matter how talented the employee, think of ways he could grow towards the position he might want to hold two, five, or 10 years down the line. "

" Being able to hear someone say, 'I found an incredible job on The Muse,' or 'It gave me courage to make a career change,' that's the motivating factor. "

Kathryn Minshew

Courage

Say

" As you move through the application process, keep refining the way you present yourself. Like any skill, you'll only get better with practice, and you'll only hurt yourself if you get discouraged too early. This is one race that's definitely a marathon, not a sprint. "

" Launching a start-up, you need to get a lot done quickly. Every day is different. Everyone pitches in with everything. It's easy for the founding team to say, 'We're flexible. We all help out with everything!' But when it comes to making decisions - that flexibility can spell inefficiency and disaster. "

" For many people, the hardest thing about job-seeking is figuring out where to start. All through college, I heard my friends asking themselves, 'What do I want to do with my life?' And guess what? After college, and after that first job, people still ask the same question. "

" You don't hire for mediocrity. Instead, you bring people onto your team because you know that they'll make a valuable contribution and turn in amazing work. But, in order to have that expectation, you need to make sure you're fostering an environment that allows them to do so. "

" There were so many lessons I learned the hard way: missing out on a raise because I didn't know to ask, having colleagues consistently get credit for my ideas because of how I spoke up in meetings. When I looked for a resource that addressed the challenges I was facing, I couldn't find it. There was nothing. "

" Work-life balance for founders doesn't look like work-life balance for everyone else. Starting a company isn't a nine-to-six job - or a nine-to-nine job, or a nine-to-midnight job. "

" Ultimately, I think it takes a certain grit and determination to constantly re-prove to people that you're just as dedicated, just as determined, and just as capable as the entrepreneurs around you who may better fit the physical pattern - but on the flipside, women who succeed often become razor sharp through the process. "

" It's often said that if doing something was easy, everyone would be doing it. I think that's particularly true when you're trying to make your mark or architect your own career. There's often not a path to follow. "

" Done right, a performance review is one of the best opportunities to encourage and support high performers and constructively improve your middle- and lower-tier workers. "

" Get your product in front of actual, living, breathing strangers. Your college roommate's approval does not mean there's market demand. "

" I think the idea of a 'perfect job' is a myth - there are pros and cons of every position, good days and bad days, and even what most people would consider dream jobs come with their share of downsides. "

" I work late nights catching up on emails, and then, in the mornings, I just hop on my laptop right away. Then, every other day, I'll hop into the shower! My husband is horrified that I don't shower every day. "

Kathryn Minshew

Late

Work

" With clearly defined roles and a focus on communication, it's much easier to make your company come across as well-organized and on top of things - because it actually is. "

" Keeping a 'CEO blog' or 'founder's blog' can be a great platform for engaging your users in a nontraditional way, reaching people outside of your product pitch and building rapport without selling them anything except a belief in your ideas. "

" Take the time to match your application to the company and the role you're applying for. Even if it means you're sending out fewer applications overall, I think that can be really powerful. "

" We knew when we started the Daily Muse, we wanted a recruiting-focused business model rather than an advertising-focused one. We felt like publishers were being forced to go to more and more extreme lengths to monetize through advertising. "

" When you start a new company, you have to do it all. Yes, all of it. "

" I always encourage people to learn the basics and nail the basics. Take the time to customize your resume and cover letter to reflect your qualifications, your research on the specific company and position, and how you believe you can add value. "

" There's a dance happening on both sides of the table. Individuals are giving their personal and career values a lot more weight when it comes to finding a company that aligns with both. At the same time, companies are becoming a lot more transparent about their core values as an organization and the types of people they want to attract. "

" Millennials tend to appreciate regular feedback because they want to feel that their work matters and that they are making a difference in the workplace. As the youngest generation at most organizations, they also tend to be hungry for growth and development opportunities. "

" When I started my first company, I still had a 40-hour a week job. I was working on my company on nights and weekends before I took the plunge and gave up a salary. "

" Know your career values: Not your parents' values, not your friends', but what you personally value in work. For me, it's things like moving quickly and scrappily, ownership and authority over my work, and flexibility. "

Kathryn Minshew

Values

Parents

" Employers are looking for individuals who can tell a story about what they bring to a particular company, and people with an understanding of that have a much better chance of getting to where they want to go. "

" People actually aren't moving on from companies much more quickly than in the past, but there's a perception that they do, so companies are investing less in talent on the assumption that young employees won't stay long. "

" It's easy to imagine that because a certain company has a prestigious reputation or everyone says it's a great place to work, that it will be the perfect fit for you. But, in reality, the search to find a career is a much more individual process. "

" Previous experience, key skills, and education. They're undoubtedly all important things you consider when filtering through applicants in order to make a new hire. But, what's another major determining factor of whether or not that hopeful interviewee deserves an offer letter? Cultural fit. "