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" You won't be exiled to permanent unemployment just because there's a picture somewhere of you holding a red Solo cup and looking underage. But, your Google results tell a story: Have you been in the news? Authored articles or blog posts? What types of topics do you frequently tweet about? "

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" It's all too easy to forget that cultural fit is a two-way street. Yes, the candidate needs to gel well with your company's vibe and mission. But, you also need to fit in with her desires, goals, and long-term career vision. It's not a one-sided relationship. "

Kathryn Minshew

Goals

Relationship

Vision

" We spend a lot of time on Skype and other video interviews, and it's funny how many people will prepare for a Skype interview by wearing a formal suit jacket with pajama pants on the bottom. Then suddenly, someone is at the door, and you have to get up, and you realize you're wearing reindeer boxers. Just put pants on. "

" When I started my first company, I still had a 40-hour a week job. I was working on my company on nights and weekends before I took the plunge and gave up a salary. "

" Millennials tend to appreciate regular feedback because they want to feel that their work matters and that they are making a difference in the workplace. As the youngest generation at most organizations, they also tend to be hungry for growth and development opportunities. "

" It's fantastic to be known as a company that responds quickly to users, shares great resources and friendly banter with them over Twitter, and forges relationships on Pinterest, Facebook, and every other social media site out there. "

" Millennials can be very hardworking, but it's easier to tell the story of the ones who are entitled. "

" My first company failed completely. And it failed at about ten months old. I had about 12 months of savings, so when it failed I was thinking: 'Do I go back to work?' And at that point I believed so deeply in what I was doing that I couldn't imagine anything else other than trying to make this business work. "

" People actually aren't moving on from companies much more quickly than in the past, but there's a perception that they do, so companies are investing less in talent on the assumption that young employees won't stay long. "

" For many people, the hardest thing about job-seeking is figuring out where to start. All through college, I heard my friends asking themselves, 'What do I want to do with my life?' And guess what? After college, and after that first job, people still ask the same question. "

" For those working menial jobs or putting in 100-hour weeks for corporations, the lure of starting your own business can seem like a great way to get more flexibility, upside, and ownership. "

" One classic mistake is when people give the impression that they just want a job, not this job or this company in particular. From a hiring manager's perspective, you're looking for someone who is excited about this role or this company. "

" Recruiters sometimes have their wires crossed when it comes to what Millennials really want at work. While fancy perks are great, many Millennials are more excited about growing and thriving at a company that appreciates their talent and will help them continue to learn. "

" It's not just hours and pay that are important anymore. People want to know what the company is like, what the culture is. "

" Keeping a 'CEO blog' or 'founder's blog' can be a great platform for engaging your users in a nontraditional way, reaching people outside of your product pitch and building rapport without selling them anything except a belief in your ideas. "

" I had been a veteran of pretty challenging job searches, so I knew firsthand how frustrating, confusing, and demoralizing the job search process can be. Even after you get a job, many people join companies and discover in the first couple weeks that they aren't a good match with the personality and values of the company. "

" There were so many lessons I learned the hard way: missing out on a raise because I didn't know to ask, having colleagues consistently get credit for my ideas because of how I spoke up in meetings. When I looked for a resource that addressed the challenges I was facing, I couldn't find it. There was nothing. "

" Something I've learned is that when people tell me I can't do something, I immediately wonder why and then think it through. It only makes me more motivated to prove them wrong. "

Kathryn Minshew

People

Prove

" Starting with the values that feel authentic to who you are can serve as a compass to find more meaningful, fulfilling work. "

" It's easy to imagine that because a certain company has a prestigious reputation or everyone says it's a great place to work, that it will be the perfect fit for you. But, in reality, the search to find a career is a much more individual process. "

" Employers are looking for individuals who can tell a story about what they bring to a particular company, and people with an understanding of that have a much better chance of getting to where they want to go. "

" I probably have a small number of people that are consistently advisors and mentors, but I'm much more likely to have a broader array of... almost like an unofficial board of advisors, where I know that certain people are going to be good for certain types of topics. "

Kathryn Minshew

People

Mentors

" The first time you meet someone, they're a new acquaintance, the second time you have a bit of an understanding, and the third time you meet them, you're old hats. "

" I know, being the odd one out can feel brutal. But, rest assured, it's also wonderful - because your desire to do things differently isn't 'uncool.' In fact, it's the exact opposite. "

" Every generation brings something new to the workplace, and millennials are no exception. As a group, they tend to be highly educated, love to learn, and grew up with the Internet and digital tools in a way that can be highly useful when leveraged properly. "

" When talking to first-time entrepreneurs, I often ask them: 'How do you know that people want your product or service?' As you can expect, the answer is often that they don't yet, but will know once they launch. And they're right. That's why it's critical to launch as quickly as possible so you can get that feedback. "

" Get your product in front of actual, living, breathing strangers. Your college roommate's approval does not mean there's market demand. "

" Ultimately, I think it takes a certain grit and determination to constantly re-prove to people that you're just as dedicated, just as determined, and just as capable as the entrepreneurs around you who may better fit the physical pattern - but on the flipside, women who succeed often become razor sharp through the process. "

" If you're able to arrange a trial period with a new hire, do it. It will give both of you a chance to make sure the position is a good fit - and can help you avoid being in the awkward situation of wanting to fire someone three or four weeks in. "

" You know, as most entrepreneurs do, that a company is only as good as its people. The hard part is actually building the team that will embody your company's culture and propel you forward. "

" I tend to find you have to be fairly vulnerable to get something... to get a perspective worth having. Which can be controversial. But I find telling someone what you're thinking about, what you want, and what you're afraid of can often help them give guidance. "