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" Get your product in front of actual, living, breathing strangers. Your college roommate's approval does not mean there's market demand. "

Kathryn Minshew

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" It's often said that if doing something was easy, everyone would be doing it. I think that's particularly true when you're trying to make your mark or architect your own career. There's often not a path to follow. "

Kathryn Minshew

" Being able to hear someone say, 'I found an incredible job on The Muse,' or 'It gave me courage to make a career change,' that's the motivating factor. "

Kathryn Minshew

" I am a big advocate for having an open discussion about team norms and preferences. At The Muse, some of us like to start working at 7:30 A.M. Others focus best from 10 P.M. to 2 A.M. Create a culture where it's acceptable not to be working when someone else is working. "

Kathryn Minshew

" As a general rule, most recent university graduates know far more about U.S. economic history and 'The Lord of the Flies' than about how the modern workplace functions and how to succeed in it. Yet come senior year of college, it couldn't be more important or more timely to learn the basics of getting a job. "

Kathryn Minshew

" Done right, a performance review is one of the best opportunities to encourage and support high performers and constructively improve your middle- and lower-tier workers. "

Kathryn Minshew

" As you move through the application process, keep refining the way you present yourself. Like any skill, you'll only get better with practice, and you'll only hurt yourself if you get discouraged too early. This is one race that's definitely a marathon, not a sprint. "

Kathryn Minshew

" I grew up thinking that I would be an ambassador secret agent. From age 14 to right before I graduated college, I was really interested in the foreign service and the United Nations. I learned to speak French, Turkish, and all these things. "

Kathryn Minshew

" I work late nights catching up on emails, and then, in the mornings, I just hop on my laptop right away. Then, every other day, I'll hop into the shower! My husband is horrified that I don't shower every day. "

Kathryn Minshew

" We knew when we started the Daily Muse, we wanted a recruiting-focused business model rather than an advertising-focused one. We felt like publishers were being forced to go to more and more extreme lengths to monetize through advertising. "

Kathryn Minshew

" It's hard when you have a lot of naysayers to know when they might be right or when to ignore them and go with your gut and do something that may seem risky. "

Kathryn Minshew

" Every generation brings something new to the workplace, and millennials are no exception. As a group, they tend to be highly educated, love to learn, and grew up with the Internet and digital tools in a way that can be highly useful when leveraged properly. "

Kathryn Minshew

" When talking to first-time entrepreneurs, I often ask them: 'How do you know that people want your product or service?' As you can expect, the answer is often that they don't yet, but will know once they launch. And they're right. That's why it's critical to launch as quickly as possible so you can get that feedback. "

Kathryn Minshew

" You don't hire for mediocrity. Instead, you bring people onto your team because you know that they'll make a valuable contribution and turn in amazing work. But, in order to have that expectation, you need to make sure you're fostering an environment that allows them to do so. "

Kathryn Minshew

" As a cohort, millennials are unique in their social consciousness, and they make decisions based on that awareness. Keep them engaged at work by showcasing a culture of paying it forward and tying the day-to-day into the larger purpose of the organization. "

Kathryn Minshew

" There are always going to be obstacles. I think the bigger your aspirations, the larger the obstacles. "

Kathryn Minshew

" We spend a lot of time on Skype and other video interviews, and it's funny how many people will prepare for a Skype interview by wearing a formal suit jacket with pajama pants on the bottom. Then suddenly, someone is at the door, and you have to get up, and you realize you're wearing reindeer boxers. Just put pants on. "

Kathryn Minshew

" You won't be exiled to permanent unemployment just because there's a picture somewhere of you holding a red Solo cup and looking underage. But, your Google results tell a story: Have you been in the news? Authored articles or blog posts? What types of topics do you frequently tweet about? "

Kathryn Minshew

" Networking doesn't have to be all about talking shop over appetizers and bad chardonnay - do it in a way that works for you. "

Kathryn Minshew

" For those working menial jobs or putting in 100-hour weeks for corporations, the lure of starting your own business can seem like a great way to get more flexibility, upside, and ownership. "

Kathryn Minshew

" I always encourage people to learn the basics and nail the basics. Take the time to customize your resume and cover letter to reflect your qualifications, your research on the specific company and position, and how you believe you can add value. "

Kathryn Minshew

" Millennials tend to appreciate regular feedback because they want to feel that their work matters and that they are making a difference in the workplace. As the youngest generation at most organizations, they also tend to be hungry for growth and development opportunities. "

Kathryn Minshew

" Keeping a 'CEO blog' or 'founder's blog' can be a great platform for engaging your users in a nontraditional way, reaching people outside of your product pitch and building rapport without selling them anything except a belief in your ideas. "

Kathryn Minshew

" When you start a new company, you have to do it all. Yes, all of it. "

Kathryn Minshew

" It's easy to imagine that because a certain company has a prestigious reputation or everyone says it's a great place to work, that it will be the perfect fit for you. But, in reality, the search to find a career is a much more individual process. "

Kathryn Minshew

" Sure, you're an intelligent and highly capable individual, and you are learning a lot on the fly as you build your company. But you also need to come to terms with the fact that there are things you have chosen not to be an expert in. "

Kathryn Minshew

" Understanding your employee's perspective can go a long way towards increasing productivity and happiness. "

Kathryn Minshew

" Thinking big is only one part of being a successful entrepreneur. "

Kathryn Minshew

" Something I've learned is that when people tell me I can't do something, I immediately wonder why and then think it through. It only makes me more motivated to prove them wrong. "

Kathryn Minshew

" One of the top causes of startup death - right after cofounder problems - is building something no one wants. "

Kathryn Minshew

" Know your career values: Not your parents' values, not your friends', but what you personally value in work. For me, it's things like moving quickly and scrappily, ownership and authority over my work, and flexibility. "

Kathryn Minshew