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All Quotes by author - Howard Rheingold
" Advertising in the past has been predicated on a mass market and a captive audience. "
In The Past
Advertising
Audience
" A forecasting game is a kind of simulation, a kind of scenario, a kind of teleconference, a kind of artifact from the future - and more - that enlists the participants as 'first-person forecasters.' "
Future
Simulation
More
" A lot of people use collaborative technologies badly, then abandon them. They aren't 'plug-and-play.' The invisible part is the social skill necessary to use them. "
Skill
Social
Then
" Although we leave traces of our personal lives with our credit cards and Web browsers today, tomorrow's mobile devices will broadcast clouds of personal data to invisible monitors all around us. "
Cards
Today
Data
" Any disease support community is a place of deep bonds and empathy, and there are thousands if not tens of thousands of them. "
Empathy
Place
Community
" Any virtual community that works, works because people put in some time. "
Because
People
Time
" A phone tree isn't an ancient form of political organizing, but you have to call every person. "
Organizing
Political
Tree
" As for Twitter, I've found that you have to learn how to make it add value rather than subtract hours from one's day. Certainly, it affords narcissism and distraction. "
Day
Learn
Value
" Attention is the fundamental instrument we use for learning, thinking, communicating, deciding, yet neither parents nor schools spend any time helping young people learn how to manage information streams and control the ways they deploy their attention. "
Control
People
Time
" By the time you get a job, you know how to behave in a meeting or how to write a simple memo. "
Job
Simple
Meeting
" Communicating online goes back to the Defense Department's Arpanet which started in 1969. There was something called Usenet that started in 1980, and this gave people an opportunity to talk about things that people on these more official networks didn't talk about. "
Opportunity
More
Back
" Craigslist is about authenticity. Craig has paid his dues, and people respect him. "
Paid
Respect
People
" Democracy is not just voting for your leaders; it's really premised upon ordinary citizens understanding the issues. "
Understanding
Democracy
Just
" Entire books are being written about the distractions of social media. I don't believe media compel distraction, but I think it's clear that they afford it. "
Believe
Social Media
Think
" Flash mobbing may be a fad that passes away, or it may be an indicator of things to come. "
Fad
Things
Come
" Humans are humans because we are able to communicate with each other and to organize to do things together that we can't do individually. "
Able
Things
Other
" Humans have lived for much, much longer than the approximately 10,000 years of settled agricultural civilization. "
Years
Civilization
Lived
" I'm somebody who seems to stumble into things 10 or 20 years before the rest of the world does. "
Years
Rest
Things
" Inexpensive phones and pay-as-you go services are already spreading mobile phone technology to many parts of that world that never had a wired infrastructure. "
Phone
World
Technology
" I think e-mail petitions are an illusion. It gives people the illusion that they're participating in some meaningful political action. "
Think
Some
Political
" I think there are two aspects to smart environments. One is information embedded in places and things. The other is location awareness, so that devices we carry around know where we are. When you combine those two, you get a lot of possibilities. "
Information
Think
Smart
" It's kind of astonishing that people trust strangers because of words they write on computer screens. "
People
Strangers
Trust
" It's more important to me to get an e-mail that says, 'I saw your page and it changed my life,' than how many hits the page got. "
Important
Life
Page
" Its not a global village, but we're in a highly interconnected globe. "
Interconnected
Village
Globe
" It used to be that if your automobile broke, the teenager down the street with the wrench could fix it. Now you have to have sophisticated equipment that can deal with microchips. We're entering a world in which the complexity of the devices and the system of interconnecting devices is beyond our capability to easily understand. "
Street
Down
You
" I've spent my life alone in a room with a typewriter. "
Alone
Room
Typewriter
" I want to be very careful about judging and how much to generalize about the use of media being pathological. For some people, it's a temptation and a pathology; for others, it's a lifeline. "
Judging
Want
Temptation
" Journalists don't have audiences - they have publics who can respond instantly and globally, positively or negatively, with a great deal more power than the traditional letters to the editor could wield. "
Respond
Great
Letters
" Kids automatically teach each other how to use technology, but they're not going to teach each other about the history of democracy, or the importance of taking their voices into the public sphere to create social change. "
Technology
Change
Democracy
" Like most modern Americans, I assume individuality is not only a fundamental value, but a goal in life, an art form. "
Individuality
Life
Value
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