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" Advertising in the past has been predicated on a mass market and a captive audience. "

Howard Rheingold

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" Although we leave traces of our personal lives with our credit cards and Web browsers today, tomorrow's mobile devices will broadcast clouds of personal data to invisible monitors all around us. "

Howard Rheingold

" Humans are humans because we are able to communicate with each other and to organize to do things together that we can't do individually. "

Howard Rheingold

" Like most modern Americans, I assume individuality is not only a fundamental value, but a goal in life, an art form. "

Howard Rheingold

" A phone tree isn't an ancient form of political organizing, but you have to call every person. "

Howard Rheingold

" Openness and participation are antidotes to surveillance and control. "

Howard Rheingold

" Some digital natives are extraordinarily savvy. "

Howard Rheingold

" A lot of people use collaborative technologies badly, then abandon them. They aren't 'plug-and-play.' The invisible part is the social skill necessary to use them. "

Howard Rheingold

" We like technology because we don't have to talk to anybody. "

Howard Rheingold

" I think there are two aspects to smart environments. One is information embedded in places and things. The other is location awareness, so that devices we carry around know where we are. When you combine those two, you get a lot of possibilities. "

Howard Rheingold

" As for Twitter, I've found that you have to learn how to make it add value rather than subtract hours from one's day. Certainly, it affords narcissism and distraction. "

Howard Rheingold

" Young voters are crucial. The trend over recent years has been for them to drift away. So anything that gets young voters interested in the electoral process not only has an immediate effect, but has an effect for years and years. "

Howard Rheingold

" People's behavior will change with technology. I know very few young people who can't type out a text message on their phone with one thumb, for instance. "

Howard Rheingold

" There is never going to be a substitute for face-to-face communication, but we have seen since the alphabet, to the telephone and now the Internet, that whenever people find a new way to communicate, they will flock to it. "

Howard Rheingold

" Flash mobbing may be a fad that passes away, or it may be an indicator of things to come. "

Howard Rheingold

" You can't pick up the telephone and say, 'Connect me with someone else who has a kid with leukemia.' "

Howard Rheingold

" It's kind of astonishing that people trust strangers because of words they write on computer screens. "

Howard Rheingold

" Inexpensive phones and pay-as-you go services are already spreading mobile phone technology to many parts of that world that never had a wired infrastructure. "

Howard Rheingold

" The Chinese government tried to keep a lid on the SARS crisis, but there were 160 million text messages in three days sent by Chinese citizens. These are early indications that it's going to be difficult for people who used to have control over the news to maintain that level of control. "

Howard Rheingold

" Unlike with the majority of library books, when you enter a term into a search engine there is no guarantee that what you will find is authoritative, accurate or even vaguely true. "

Howard Rheingold

" Technology is my native tongue. I'm online six hours a day. "

Howard Rheingold

" Communicating online goes back to the Defense Department's Arpanet which started in 1969. There was something called Usenet that started in 1980, and this gave people an opportunity to talk about things that people on these more official networks didn't talk about. "

Howard Rheingold

" We are moving rapidly into a world in which the spying machinery is built into every object we encounter. "

Howard Rheingold

" It used to be that if your automobile broke, the teenager down the street with the wrench could fix it. Now you have to have sophisticated equipment that can deal with microchips. We're entering a world in which the complexity of the devices and the system of interconnecting devices is beyond our capability to easily understand. "

Howard Rheingold

" The Amish communities of Pennsylvania, despite the retro image of horse-drawn buggies and straw hats, have long been engaged in a productive debate about the consequences of technology. "

Howard Rheingold

" The Orwellian vision was about state-sponsored surveillance. Now it's not just the state, it's your nosy neighbor, your ex-spouse and people who want to spam you. "

Howard Rheingold

" Mindfulness means being aware of how you're deploying your attention and making decisions about it, and not letting the tweet or the buzzing of your BlackBerry call your attention. "

Howard Rheingold

" Open source production has shown us that world-class software, like Linux and Mozilla, can be created with neither the bureaucratic structure of the firm nor the incentives of the marketplace as we've known them. "

Howard Rheingold

" Mobile communications and pervasive computing technologies, together with social contracts that were never possible before, are already beginning to change the way people meet, mate, work, war, buy, sell, govern and create. "

Howard Rheingold

" We think of them as mobile phones, but the personal computer, mobile phone and the Internet are merging into some new medium like the personal computer in the 1980s or the Internet in the 1990s. "

Howard Rheingold

" Craigslist is about authenticity. Craig has paid his dues, and people respect him. "

Howard Rheingold