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All Quotes by author - Jimmy John Liautaud

" Could we grow faster? Yes. But I don't want to be the biggest. I want to be the best at what I do. "

" Customer loyalty comes from consistent experience. They learn to count on you. "

" Government intervention only hurts; it doesn't help. "

" I assumed when I was first selling the franchises that everyone would be as excited as I was to wake up in the morning to bake bread and slice vegetables. "

" I choose to hunt, and I choose to fish. Everything I've done has been totally legal. "

" I don't hunt big African game anymore. "

" If you're going to do a job, do it right. If you're going to throw a birthday party, make it amazing. If you're going to do anything, do it awesome. "

" I loved the taste and smell of Chicago hot dogs. "

" I'm a good operator: good with food and good with math. "

" I think I'm in the service business. I mean, our sandwiches are pretty good; I don't know if they're extraordinary. But our service is. "

" It's so difficult to make the money we produce at Jimmy John's. "

" I've always liked food - a lot. "

" I've never offered coupons or deals. I'm not fancy enough to do soup or salads, hot breakfasts, or smoothies. "

" I wanted all my stores to be the same, to offer the same customer experience, whether I was there or not. "

" I was a bit of a rebel. "

" I was at this fancy school, and I felt out of place, so I rebelled. "

" Jimmy John's is what it is. We strive for a consistent experience that is consistently good. "

" Money has no feelings. "

" My airplanes are necessary machines, as necessary to this business as our meat slicers. "

" My college options were nil. "

" My customers come and go, cycle in and out. They eat others' foods, too. It's cool. They move on, and they come back. My quality, in food and execution, speaks for itself. "

" My team and I are excited to bring to our new partners at Roark the same energy and commitment to excellence that helped make our partnership with Weston Presidio so successful. "

" We deliver. We are consistent. Customers trust us. Our restaurants are cleaner than most. Our meats are natural, the bread is best in class, the chips are best in class, and we are a group of very systemized and disciplined operators. "

" We have more franchisees that want to pay us money than we have locations to go into. "

" We're not going to be the fastest-growing or the biggest. I think there's plenty of room for a little old sandwich shop like ours. "

" You have to live in reality: not in what might happen but what is happening. "

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