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" You have to live in reality: not in what might happen but what is happening. "

Jimmy John Liautaud

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" I think I'm in the service business. I mean, our sandwiches are pretty good; I don't know if they're extraordinary. But our service is. "

Jimmy John Liautaud

" I choose to hunt, and I choose to fish. Everything I've done has been totally legal. "

Jimmy John Liautaud

" I don't hunt big African game anymore. "

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" Money has no feelings. "

Jimmy John Liautaud

" I've never offered coupons or deals. I'm not fancy enough to do soup or salads, hot breakfasts, or smoothies. "

Jimmy John Liautaud

" My airplanes are necessary machines, as necessary to this business as our meat slicers. "

Jimmy John Liautaud

" I loved the taste and smell of Chicago hot dogs. "

Jimmy John Liautaud

" I've always liked food - a lot. "

Jimmy John Liautaud

" I assumed when I was first selling the franchises that everyone would be as excited as I was to wake up in the morning to bake bread and slice vegetables. "

Jimmy John Liautaud

" Could we grow faster? Yes. But I don't want to be the biggest. I want to be the best at what I do. "

Jimmy John Liautaud

" I wanted all my stores to be the same, to offer the same customer experience, whether I was there or not. "

Jimmy John Liautaud

" Customer loyalty comes from consistent experience. They learn to count on you. "

Jimmy John Liautaud

" My college options were nil. "

Jimmy John Liautaud

" Jimmy John's is what it is. We strive for a consistent experience that is consistently good. "

Jimmy John Liautaud

" We're not going to be the fastest-growing or the biggest. I think there's plenty of room for a little old sandwich shop like ours. "

Jimmy John Liautaud

" I was a bit of a rebel. "

Jimmy John Liautaud

" If you're going to do a job, do it right. If you're going to throw a birthday party, make it amazing. If you're going to do anything, do it awesome. "

Jimmy John Liautaud

" I'm a good operator: good with food and good with math. "

Jimmy John Liautaud

" We deliver. We are consistent. Customers trust us. Our restaurants are cleaner than most. Our meats are natural, the bread is best in class, the chips are best in class, and we are a group of very systemized and disciplined operators. "

Jimmy John Liautaud

" It's so difficult to make the money we produce at Jimmy John's. "

Jimmy John Liautaud

" My team and I are excited to bring to our new partners at Roark the same energy and commitment to excellence that helped make our partnership with Weston Presidio so successful. "

Jimmy John Liautaud

" My customers come and go, cycle in and out. They eat others' foods, too. It's cool. They move on, and they come back. My quality, in food and execution, speaks for itself. "

Jimmy John Liautaud

" We have more franchisees that want to pay us money than we have locations to go into. "

Jimmy John Liautaud

" I was at this fancy school, and I felt out of place, so I rebelled. "

Jimmy John Liautaud