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" Could we grow faster? Yes. But I don't want to be the biggest. I want to be the best at what I do. "
Jimmy John Liautaud
Want
Yes
Grow
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" I was a bit of a rebel. "
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" I'm a good operator: good with food and good with math. "
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" I choose to hunt, and I choose to fish. Everything I've done has been totally legal. "
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Done
" I wanted all my stores to be the same, to offer the same customer experience, whether I was there or not. "
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" I assumed when I was first selling the franchises that everyone would be as excited as I was to wake up in the morning to bake bread and slice vegetables. "
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" My college options were nil. "
Jimmy John Liautaud
Options
Nil
College
" I've never offered coupons or deals. I'm not fancy enough to do soup or salads, hot breakfasts, or smoothies. "
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Deals
Enough
" I think I'm in the service business. I mean, our sandwiches are pretty good; I don't know if they're extraordinary. But our service is. "
Jimmy John Liautaud
Know
Think
Service
" I loved the taste and smell of Chicago hot dogs. "
Jimmy John Liautaud
Taste
Loved
Smell
" I was at this fancy school, and I felt out of place, so I rebelled. "
Jimmy John Liautaud
Out
Felt
Fancy
" Government intervention only hurts; it doesn't help. "
Jimmy John Liautaud
Help
Government
Only
" Customer loyalty comes from consistent experience. They learn to count on you. "
Jimmy John Liautaud
Experience
Customer
You
" We have more franchisees that want to pay us money than we have locations to go into. "
Jimmy John Liautaud
More
Go
Us
" I don't hunt big African game anymore. "
Jimmy John Liautaud
African
Hunt
Game
" Money has no feelings. "
Jimmy John Liautaud
Money
Feelings
" My team and I are excited to bring to our new partners at Roark the same energy and commitment to excellence that helped make our partnership with Weston Presidio so successful. "
Jimmy John Liautaud
Energy
Commitment
Excellence
" Jimmy John's is what it is. We strive for a consistent experience that is consistently good. "
Jimmy John Liautaud
Consistent
Experience
Strive
" My airplanes are necessary machines, as necessary to this business as our meat slicers. "
Jimmy John Liautaud
Business
Our
Necessary
" You have to live in reality: not in what might happen but what is happening. "
Jimmy John Liautaud
You
Happen
Happening
" It's so difficult to make the money we produce at Jimmy John's. "
Jimmy John Liautaud
Difficult
Produce
Money
" We deliver. We are consistent. Customers trust us. Our restaurants are cleaner than most. Our meats are natural, the bread is best in class, the chips are best in class, and we are a group of very systemized and disciplined operators. "
Jimmy John Liautaud
Group
Best
Bread
" If you're going to do a job, do it right. If you're going to throw a birthday party, make it amazing. If you're going to do anything, do it awesome. "
Jimmy John Liautaud
You
Party
Job
" My customers come and go, cycle in and out. They eat others' foods, too. It's cool. They move on, and they come back. My quality, in food and execution, speaks for itself. "
Jimmy John Liautaud
Cool
Move On
Back
" We're not going to be the fastest-growing or the biggest. I think there's plenty of room for a little old sandwich shop like ours. "
Jimmy John Liautaud
Think
Going
Like