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" A mystery is a whodunit. You know what happened, but not how or who's behind it. A thriller, or a suspense, is a howdunit. You know what happened, and you usually know who did it, but you keep reading because you want to know how they pulled it off. "

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" Find out if your radio interviewer has read your book, or you are going to have to do that part of the job on air. It's okay if they haven't, but it's always better to be prepared for what's coming. "

M. J. Rose

Air

You

Job

" Don't add people to your subscriber list just because they once wrote you a note. Or once answered a note you wrote to them. Don't put your address book into your newsletter database. Let your readers sign up. "

" I know one writer who has been subscribing authors without their permission and sending out what she thinks are helpful advice sheets, but they come off as if she's a know-it-all. She thinks she's marketing herself and her work. All she's really doing is turning readers off. "

" Back in 1999 and 2000, a few of us... a very few of us... Douglas Clegg, Seth Godin and I... offered free electronic copies of our books in an effort to reach an audience we otherwise wouldn't have reached and to test out a new marketing concept for books. Despite the industry screaming we were crazy, it worked. "

" Don't spend more than 10% of your marketing/PR budget on a trailer. Trailers have to be marketed, too. So, far too many authors wind up marketing their trailers instead of their books. "

M. J. Rose

Books

Budget

" Sales don't always have anything to do with good or brilliant or original. Sales are about appeal. "

" A comprehensive marketing plan involves both online and offline efforts to use and broaden your existing platform to promote your book. "

" I might have created the phrase 'memory tools', but people have always found talismans to help them meditate into a state of hypnosis where they can access their past lives. "

" When I do a workshop, there is always at least one author who comes up afterward and asks if I'll take a look at his or her book and consider blurbing it. For some reason, I can turn someone down in e-mail, but when he or she is looking me in the eye, I cave. "

" There was an ingredient used in perfumes and remedies in the Middle Ages called 'momie' that is certainly one of the most fascinating I've come across. "

" They say every writer really just writes about one thing over and over. I guess my one thing is how the past impacts the present. "

" MWA and The Author's Guild refused to accept me as a member. "

M. J. Rose

Guild

" Sometimes what you mustn't do is just as just as important as what you must do. "

" Do send out a newsletter when you have a new book out or are going on tour. Also list relevant event dates and notifications of contests you are running. "

" Estimates are that in 2012, more than 32 million books were available - the explosion, thanks to the ease of self-publishing; 2013 could see even more titles grace our virtual bookstores! That means we are going to be awash in covers and titles, plot descriptions and characters. "

M. J. Rose

Thanks

See

" The one thing I am now sure of is that if there is such a thing as destiny, it is a result of our passion, be that for money, power, or love. Passion, for better or worse. "

" I grew up in New York, and for the first ten years of my life, we lived across from the Metropolitan Museum. When I was an adult, I moved back to that neighborhood and lived there again. "

" It's easy to fall into the trap of thinking our careers will come to a standstill, or worse, crash and burn if we aren't social media butterflies. "

" There is no debate that social media is a great tool for networking with others in our industry. It can lead to friendships, support, and serendipitous connections with reviewers, agents, reporters, or editors. "

" You shouldn't talk about yourself all the time - most of us aren't for sale. Our books are. Talk about them. It's not a question of whether or not you're fascinating on a personal level - it's that your trivia and trials might not have any connection to the tone, tenor and sense of your books. "

" In my novels, there are twelve ancient 'memory tools,' all now lost. Each of the 'Reincarnationist' books revolves around a different tool. "

" As consumers, we are faced with hundreds of choices - and when it comes to books, thousands of choices. "

" It's been more than a decade since I put that self-published novel, 'Lip Service', up on a website. Since then, many hundreds of authors have gone from self-published to traditionally published. "

M. J. Rose

Service

Decade

" As a general rule, when you comment on a blog, make it knowledgeable or witty and, most of all, relevant to that post - then, simply sign it with your name and your book title. Resist the urge to brag or sell your book. "

" Recognize that the great majority of us aren't trained actors and entertainers. Usually, it's not our faces, our bodies, our personas or our stage presence that sells our books. It's our stories, our visions and our voices. "

" I thought if I put my book up on the Internet as a file that you could download, and I told people about it, maybe some people would download it and read it, and maybe I could get some response. "

M. J. Rose

People

You

" Twitter is worth it if you like tweeting. Same is true of Facebook. Or Pinterest. Nothing wrong with having a social presence. "

" I was taught to think outside the box. Before my grandfather was one of the original Mad Men, he and a group of other Air Force Intelligence officers formalized brainstorming as a problem solving technique. He taught the concept that creativity can be taught at Buffalo University. My dad invented toys. My mom was a photographer. "

" A curious mind is the most important attribute any man or woman can possess. "

" Ask your editor or ask your agent to find out what the house's goals are for your book before it comes out. Get some sense of expectations so you are prepared. "