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All Quotes by author - M. J. Rose
" A comprehensive marketing plan involves both online and offline efforts to use and broaden your existing platform to promote your book. "
Use
Your
Plan
" A curious mind is the most important attribute any man or woman can possess. "
Important
Woman
Mind
" All the marketing and advertising sells the book as what it is and hopes that the book will be displayed so that your readers can find it. "
Advertising
Book
Find
" A mystery is a whodunit. You know what happened, but not how or who's behind it. A thriller, or a suspense, is a howdunit. You know what happened, and you usually know who did it, but you keep reading because you want to know how they pulled it off. "
Mystery
Reading
Want
" An author's ability to bring a marketing synopsis to the table - along with a great manuscript - makes a difference in what books get picked up. This is true for both fiction and nonfiction titles. You need to show your publisher what you've got in your marketing arsenal. "
Need
Great
Difference
" As a general rule, when you comment on a blog, make it knowledgeable or witty and, most of all, relevant to that post - then, simply sign it with your name and your book title. Resist the urge to brag or sell your book. "
Book
Name
Witty
" As a self-published author, you have the choice. Embrace the power to create a book that is truly yours. Don't be a whiner or a copycat. "
You
Yours
Book
" As consumers, we are faced with hundreds of choices - and when it comes to books, thousands of choices. "
Consumers
Books
Choices
" Ask your agent to set up a meeting with either your editor or the marketing department of the house or both so you can find out what they're doing, what they aren't, and what you can do to help. "
Meeting
You
House
" Ask your editor or ask your agent to find out what the house's goals are for your book before it comes out. Get some sense of expectations so you are prepared. "
House
Expectations
Book
" Back in 1999 and 2000, a few of us... a very few of us... Douglas Clegg, Seth Godin and I... offered free electronic copies of our books in an effort to reach an audience we otherwise wouldn't have reached and to test out a new marketing concept for books. Despite the industry screaming we were crazy, it worked. "
Test
Free
Reach
" Books on their own aren't insanely expensive compared to other things; three large cappuccinos cost more than a paperback, and two and a half gallons of gas cost more than a paperback. "
Two
Books
Three
" Buy other authors' books when you go to their events. Even if you aren't going to read it. Even if you are going to give it away. Even if you aren't interested. Not just for the author but for the bookstore. It's karma and just plain good manners. "
Go
Good
Manners
" Don't add people to your subscriber list just because they once wrote you a note. Or once answered a note you wrote to them. Don't put your address book into your newsletter database. Let your readers sign up. "
Because
You
Just Because
" Don't hire anyone - no matter what they offer - who promises you they'll sell 'X' copies of your book. Every book is different. The best any marketing company or PR firm can do for your book is make potential readers aware of it. "
Promises
Potential
Book
" Don't send out a newsletter just to send out a newsletter. One newsletter a year that is really interesting is more beneficial than 12 that are boring. If you write two or three boring newsletters in a row, your readers will start to think you write boring books. "
Start
Think
Three
" Don't spend more than 10% of your marketing/PR budget on a trailer. Trailers have to be marketed, too. So, far too many authors wind up marketing their trailers instead of their books. "
More
Books
Budget
" Don't use your advance to buy an antique sports car, diamonds by the yard, or a bottle of wine from Thomas Jefferson's cellar instead of investing in your book. "
Diamonds
Your
Book
" Do send out a newsletter when you have a new book out or are going on tour. Also list relevant event dates and notifications of contests you are running. "
You
Book
New
" Estimates are that in 2012, more than 32 million books were available - the explosion, thanks to the ease of self-publishing; 2013 could see even more titles grace our virtual bookstores! That means we are going to be awash in covers and titles, plot descriptions and characters. "
Thanks
More
See
" Find out if your radio interviewer has read your book, or you are going to have to do that part of the job on air. It's okay if they haven't, but it's always better to be prepared for what's coming. "
Air
You
Job
" From 1999 on - until 2003 - I covered publishing in a weekly column for Wired.com and wrote for several other publications - altogether writing over 150 articles. "
Articles
Writing
Over
" From the very beginning, I envisioned success as selling enough books so I could keep getting published and continue to write what I wanted to without compromising. "
Beginning
Selling
Success
" Here's an idea: Spend two or three hours a day at least five days a week in front of a bookstore wearing a sandwich board with your bookcover on it while you chase and chat with anyone you can corral and who is willing to talk to you. "
Three
Day
Week
" I always miss my mom. Mother's Day would be just one more day I'd feel her absence but for the relentless commercialization. Thanks to that, this day is even harder to deal with. "
Feel
Thanks
Always
" I began tailoring my books to cater to one or another universe of readers. I found it incredibly boring; and frankly, it felt stultifying. I'd previously been in advertising. I felt if I was going to create something to fit a specific market, I might as well have stayed with advertising. "
Universe
Boring
Advertising
" If I present a boring personal life to my readers, it's going to be harder for them to think of my novels as thrilling. "
Life
Present
Think
" If no one knows your book is out there, no one will think about buying it. It's as simple as that. "
Your
Book
Simple
" If your mom is still around, you're so lucky. "
Around
Your
You
" I grew up in New York, and for the first ten years of my life, we lived across from the Metropolitan Museum. When I was an adult, I moved back to that neighborhood and lived there again. "
Back
New York
My Life
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