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" I might have created the phrase 'memory tools', but people have always found talismans to help them meditate into a state of hypnosis where they can access their past lives. "

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" I know one writer who has been subscribing authors without their permission and sending out what she thinks are helpful advice sheets, but they come off as if she's a know-it-all. She thinks she's marketing herself and her work. All she's really doing is turning readers off. "

M. J. Rose

Her

Know

She

" Here's an idea: Spend two or three hours a day at least five days a week in front of a bookstore wearing a sandwich board with your bookcover on it while you chase and chat with anyone you can corral and who is willing to talk to you. "

" Sales don't always have anything to do with good or brilliant or original. Sales are about appeal. "

" A curious mind is the most important attribute any man or woman can possess. "

" As a self-published author, you have the choice. Embrace the power to create a book that is truly yours. Don't be a whiner or a copycat. "

" If your mom is still around, you're so lucky. "

" I was taught to think outside the box. Before my grandfather was one of the original Mad Men, he and a group of other Air Force Intelligence officers formalized brainstorming as a problem solving technique. He taught the concept that creativity can be taught at Buffalo University. My dad invented toys. My mom was a photographer. "

" The biggest mistake is to assume that another writer's successful strategy will work for you, too. Publishers' marketers - and even freelance publicists who cost mega bucks - tend to do the same basic things for all books. "

" As a general rule, when you comment on a blog, make it knowledgeable or witty and, most of all, relevant to that post - then, simply sign it with your name and your book title. Resist the urge to brag or sell your book. "

" An author's ability to bring a marketing synopsis to the table - along with a great manuscript - makes a difference in what books get picked up. This is true for both fiction and nonfiction titles. You need to show your publisher what you've got in your marketing arsenal. "

" When I do a workshop, there is always at least one author who comes up afterward and asks if I'll take a look at his or her book and consider blurbing it. For some reason, I can turn someone down in e-mail, but when he or she is looking me in the eye, I cave. "

" In 'Power Play', Finder uses the thriller structure to make pointed observations about gender in the workplace, the corporate caste system, and the true nature of risk in the global business environment. "

" PR and marketing doesn't sell books. It gets attention for them. It sends readers to bookstores and websites to read a few pages. "

" Estimates are that in 2012, more than 32 million books were available - the explosion, thanks to the ease of self-publishing; 2013 could see even more titles grace our virtual bookstores! That means we are going to be awash in covers and titles, plot descriptions and characters. "

M. J. Rose

Thanks

See

" I'm realistic about my career as a novelist. I'm certainly not a superstar and far, far from a household name, but I feel successful. "

" Don't hire anyone - no matter what they offer - who promises you they'll sell 'X' copies of your book. Every book is different. The best any marketing company or PR firm can do for your book is make potential readers aware of it. "

" When I sit down to write, I know everything I need to know... I start writing, and within 30 seconds or 60 seconds, I'm watching a movie. I'm not making this stuff up; the characters are acting it out,and I'm just writing it down. "

" In my novels, there are twelve ancient 'memory tools,' all now lost. Each of the 'Reincarnationist' books revolves around a different tool. "

" There's almost no author alive who isn't weathering the tumultuous changes in the publishing industry. "

" In 1998, I self-published online in order to get a traditional deal. "

" Paris is an unsolved puzzle. She inspires me in a way that other places don't. And she demands more of me. Just try to write about her without bumping into cliche after cliche. "

M. J. Rose

Try

Paris

" With so many millions of titles available, the books that will get talked about are the books that make readers talk about them. "

" Ask your agent to set up a meeting with either your editor or the marketing department of the house or both so you can find out what they're doing, what they aren't, and what you can do to help. "

" The marketability, the success of a book, ultimately rests with whether or not people will find the concept/characters/title/cover appealing. "

" There are many traditionally published authors who have hated the cover their publisher's decided on. Or the title or the marketing or the advertising. But there was nothing they could do about it. "

" They say every writer really just writes about one thing over and over. I guess my one thing is how the past impacts the present. "

" I thought if I put my book up on the Internet as a file that you could download, and I told people about it, maybe some people would download it and read it, and maybe I could get some response. "

M. J. Rose

People

You

" Don't spend more than 10% of your marketing/PR budget on a trailer. Trailers have to be marketed, too. So, far too many authors wind up marketing their trailers instead of their books. "

M. J. Rose

Books

Budget

" I grew up in New York and have lived here all my life. I think it's the best city in the world and can write about it with gusto and fervor and passion. "

" I work on one book at a time. And yes, I am immersed. Six days a week for four to six hours a day. In between books, I stop writing for as much as two to three months, but during that time, I do research and think, plot and plan the book. "