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" The one thing I am now sure of is that if there is such a thing as destiny, it is a result of our passion, be that for money, power, or love. Passion, for better or worse. "

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" I began tailoring my books to cater to one or another universe of readers. I found it incredibly boring; and frankly, it felt stultifying. I'd previously been in advertising. I felt if I was going to create something to fit a specific market, I might as well have stayed with advertising. "

M. J. Rose

Universe

Boring

Advertising

" Paris is an unsolved puzzle. She inspires me in a way that other places don't. And she demands more of me. Just try to write about her without bumping into cliche after cliche. "

M. J. Rose

Try

Paris

" All the marketing and advertising sells the book as what it is and hopes that the book will be displayed so that your readers can find it. "

" There is no debate that social media is a great tool for networking with others in our industry. It can lead to friendships, support, and serendipitous connections with reviewers, agents, reporters, or editors. "

" I think the most important thing we as writers can do is figure out how we define what success will mean to us and focus on that. "

" We need to write books that publicists and marketers and booksellers and book club leaders and librarians and readers can get excited about. That have something about them that makes them stand out. That makes them shine. "

" It's easy to fall into the trap of thinking our careers will come to a standstill, or worse, crash and burn if we aren't social media butterflies. "

" You can write the best book you can, and that might still not be enough. Appeal isn't something that most writers can't strive for or identify. It's something even the best agents and editors can't always identify. "

" I'm not a good writer. It takes me a long time to get there. I write and then rewrite and revise and do it over and over until I'm satisfied. "

" One Tweet can be heard 'round the world if the right people retweet it and the right people notice it on their feeds. "

" Smart authors, faced with storms, chose to create umbrellas. That's why a diverse group of authors banded together to create The Fiction Writer's Co-op, which will work to find innovative ways to promote each other's work and cheer each other on in a very competitive field. "

" PR and marketing doesn't sell books. It gets attention for them. It sends readers to bookstores and websites to read a few pages. "

" Nora Roberts, Stephen King, Lee Child and George R. R. Martin write wildly different books. Their writing, plotting and styles have little or nothing in common. But they all write books and characters that readers find appealing. "

" When I was in advertising, I did a great deal of work on television commercials. A co-worker and I wrote a screenplay, which led to a few more screenplays, and some were optioned by production companies. I was advised to move to California but didn't want to make the move. I decided to use another form of storytelling, so I wrote a novel. "

" Social media buzz can lead to huge successes when people spread the word about something they love and want to share. But authors creating their own buzz? Making their own noise? It's hard to make a lot of noise on our own about our own work. Except, sadly, negative noise. "

" I just want to sit in my room and write books. "

" Sales don't always have anything to do with good or brilliant or original. Sales are about appeal. "

" I thought if I put my book up on the Internet as a file that you could download, and I told people about it, maybe some people would download it and read it, and maybe I could get some response. "

M. J. Rose

People

You

" Buy other authors' books when you go to their events. Even if you aren't going to read it. Even if you are going to give it away. Even if you aren't interested. Not just for the author but for the bookstore. It's karma and just plain good manners. "

M. J. Rose

Good

Manners

" In 'Power Play', Finder uses the thriller structure to make pointed observations about gender in the workplace, the corporate caste system, and the true nature of risk in the global business environment. "

" Vera Caspary wrote thrillers - but not like any other author of her time, male or female. Her specialty was a specific type that she pioneered - the psycho thriller. "

" Don't add people to your subscriber list just because they once wrote you a note. Or once answered a note you wrote to them. Don't put your address book into your newsletter database. Let your readers sign up. "

" Recognize that the great majority of us aren't trained actors and entertainers. Usually, it's not our faces, our bodies, our personas or our stage presence that sells our books. It's our stories, our visions and our voices. "

" Books on their own aren't insanely expensive compared to other things; three large cappuccinos cost more than a paperback, and two and a half gallons of gas cost more than a paperback. "

" I was taught to think outside the box. Before my grandfather was one of the original Mad Men, he and a group of other Air Force Intelligence officers formalized brainstorming as a problem solving technique. He taught the concept that creativity can be taught at Buffalo University. My dad invented toys. My mom was a photographer. "

" Estimates are that in 2012, more than 32 million books were available - the explosion, thanks to the ease of self-publishing; 2013 could see even more titles grace our virtual bookstores! That means we are going to be awash in covers and titles, plot descriptions and characters. "

M. J. Rose

Thanks

See

" The most satisfying thrillers send ordinary people into battle against the forces of evil - otherwise known as greed, ego, rage, fear and laziness - and bring them out bloodied but whole. "

" If I present a boring personal life to my readers, it's going to be harder for them to think of my novels as thrilling. "

" I've always been fascinated by how the past impacts the present. For the first half of my career as a novelist, I wrote psychological suspense mysteries. I wanted to be a therapist but was told that while I was a fine diagnostician, I would be a terrible therapist because I wanted to solve everyone's problems. "

" Do send out a newsletter when you have a new book out or are going on tour. Also list relevant event dates and notifications of contests you are running. "