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" Don't spend more than 10% of your marketing/PR budget on a trailer. Trailers have to be marketed, too. So, far too many authors wind up marketing their trailers instead of their books. "
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" I have favorite authors from a lifetime of reading, so there are some I'll automatically read every time they have a new novel. Included in them: Robert Goddard, Jeffery Deaver, Sophie Kinsella, Katherine Neville, Greg Isle, Laurie King, Lee Child, Lisa Tucker, Susan Howatch, Paul Auster. Barry Eisler, David Hewson, Tracy Chevalier. " M. J. Rose