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" A sustaining innovation makes better products that you can sell for better profits to your best customers. "

Clayton M. Christensen

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" We all have jobs in our lives that we must get done. We reach out and bring products into our lives to get these jobs done. Marketing is all about asking, 'What job is the customer trying to accomplish?' "

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" Having a loving relationship with our spouse or with our children is what leads to the long-term happiness we all seek. "

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" What's unique about the Mormon Church is that it encourages inquiry. I really do think my research and religion are all on the same page. I never could have come up with the notion of disruptive innovations, which went against a lot of conventional wisdom, if I hadn't been raised to always be asking questions. "

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" As a general rule, when a new industry takes root, and the first products emerge in a wave, almost always the architecture of the product will be proprietary and interdependent in character. "

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" You may hate gravity, but gravity doesn't care. "

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" The path I am trying so hard to follow is in fact the one that God my Father and His Son Jesus Christ want me to pursue. It has brought me deep happiness. "

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" For 300 years, higher education was not disruptable because there was no technological core. "

Clayton M. Christensen

Higher Education

" Growth makes so many dimensions of management easier. It's when growth stops that things get tough. "

Clayton M. Christensen

" If you make that decision, that you'll always follow that rule, then your commitment to do it sinks into your heart, and when you realize the benefits of having integrity time after time, it really changes your heart, not just your head. "

Clayton M. Christensen

" The only way all people can have the opportunity to choose or reject the gospel of Jesus Christ is for us, without judgment, to invite them to follow the Savior. "

Clayton M. Christensen

" When a company identifies how to integrate the processes needed to give the consumer a sense of job completion, it can blow away the competition. A product is easy to copy, but experiences are very hard to replicate. "

Clayton M. Christensen

" Do not be deceived by impostors. "

Clayton M. Christensen

" If you develop a product that gets what the customer is trying to get done, you don't have to advertise; people will just pull it into their lives. "

Clayton M. Christensen

" If you're successful and growing, you can manage any way you want to. Growth makes so many dimensions of management easier. It's when growth stops that things get tough. "

Clayton M. Christensen

" When considering a career move, consider the most important assumptions that have to prove true and how you can swiftly and inexpensively test if they are valid. Also, remain realistic about the path ahead of you. "

Clayton M. Christensen

" By doing what they must do to keep their margins strong and their stock price healthy, every company paves the way for its own disruption. "

Clayton M. Christensen

" Empowering innovations transform something that is complicated and expensive into something that is so much more simple and affordable that a much larger population can enjoy it. "

Clayton M. Christensen

" Disruption is continuously afoot in every industry, but especially in autos. It is how Toyota, Nissan and Honda bloodied Detroit: They did not start their attack with Lexus, Infiniti and Acura, but with low-end subcompact models branded Corona, Datsun and CVCC. "

Clayton M. Christensen

" Most marketers think there's a concept called a product life cycle. Once you realize that the world is organized by jobs that need to be done, you understand that product life cycles don't exist. "

Clayton M. Christensen

" If you understand cause and effect, it brings about a set of insights that leads you to a very different place. The knowledge will persuade you that the market isn't organized by customer category or by product category. If you understand the job that consumers need to complete, you can articulate all of the experiences in that job. "

Clayton M. Christensen

" While I wouldn't say that most entrepreneurs find it easy to get funding, there are certainly more people out there funding technology and healthcare companies than in other areas. "

Clayton M. Christensen

" The breakthrough innovations come when the tension is greatest and the resources are most limited. That's when people are actually a lot more open to rethinking the fundamental way they do business. "

Clayton M. Christensen

" Things happen to us in unpredictable ways, but the effect that that has on the kind of people who we become actually is not only open to chance - we can influence it in pretty profound ways. "

Clayton M. Christensen

" I haven't met too many people that don't intend to have a fulfilling life. High-achievers, however, end up allocating their resources in a way that seriously undermines their intended strategy. "

Clayton M. Christensen

" I felt that I could look back on my life and think about lots of folks that I helped become better folks. And I've tried to be as good a man as I could be. "

Clayton M. Christensen

" I have continued systematically to study the Book of Mormon and Bible to understand even more deeply what God expects of me and my family while on this earth. "

Clayton M. Christensen

" We don't hire ministers or priests to teach and care for us. This forces us to teach and care for each other - and in my view, this is the core of Christian living as Christ taught it. "

Clayton M. Christensen

" American capitalists, enthralled by the doctrines of finance, have put their income statements in service of the balance sheet. "

Clayton M. Christensen

" We need to have an understanding of what causes what to happen in the world, and why. "

Clayton M. Christensen

" Inviting others to help us with our work in the Church helps them feel needed and helps them feel the Spirit. When these feelings come, many people often then realize that something has been missing from their lives. "

Clayton M. Christensen