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" We need to have an understanding of what causes what to happen in the world, and why. "

Clayton M. Christensen

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" I got Type 1 diabetes at 30. It hit me in 1982 when I was a White House Fellow in Washington. I had viral pneumonia. I lost 35 pounds in six weeks. And I couldn't see anything. Everything was blurry. I was always thirsty. "

Clayton M. Christensen

" Efficiency innovations provide return on investment in 12-18 months. Empowering innovations take 5-10 years to yield a return. We have ample capital - oceans of capital - that is being reinvested into efficiency innovation. "

Clayton M. Christensen

" From my first year on the faculty, there was always so much more I wanted to impart to the students. I decided that, rather than waste the last day of class summarizing the semester, I'd spend my time talking about what I'd learned in life that was useful. "

Clayton M. Christensen

" Do not be deceived by impostors. "

Clayton M. Christensen

" The dumb-manager theory of business problems just didn't hold water for me. There had to be a deeper reason why smart people would make decisions that lead to failure. "

Clayton M. Christensen

" I have continued systematically to study the Book of Mormon and Bible to understand even more deeply what God expects of me and my family while on this earth. "

Clayton M. Christensen

" For 300 years, higher education was not disruptable because there was no technological core. "

Clayton M. Christensen

Higher Education

" The basic idea that marketing is wrong at its core is one of the main reasons why innovation seems blocked and unpredictable. "

Clayton M. Christensen

" Smart companies fail because they do everything right. They cater to high-profit-margin customers and ignore the low end of the market, where disruptive innovations emerge from. "

Clayton M. Christensen

" What's unique about the Mormon Church is that it encourages inquiry. I really do think my research and religion are all on the same page. I never could have come up with the notion of disruptive innovations, which went against a lot of conventional wisdom, if I hadn't been raised to always be asking questions. "

Clayton M. Christensen

" You may hate gravity, but gravity doesn't care. "

Clayton M. Christensen

" There is no single right answer or path forward, but there is one right way to frame the problem. "

Clayton M. Christensen

" As a general rule, if you have a product that doesn't get the job done that a customer is needing to get done, then often you have to offer it for zero. Because if you ask for money for it - because if it doesn't do the job well, they won't pay for it. "

Clayton M. Christensen

" The marginal cost of doing something 'just this once' always seems to be negligible, but the full cost will typically be much higher. Yet unconsciously, we will naturally employ the marginal-cost doctrine in our personal lives. "

Clayton M. Christensen

" I believe that we can, in a deliberate way, articulate the kind of people we want to become. "

Clayton M. Christensen

" I love my life as a missionary, keeping myself on the front lines. The image in my mind is that God, my general, stands at the door when I go out every morning; and, knowing what the war is like, day after day he gives me his most powerful weapon: his Spirit. For this I am grateful. "

Clayton M. Christensen

" The concept of disruption is about competitive response; it is not a theory of growth. It's adjacent to growth. But it's not about growth. "

Clayton M. Christensen

" Inviting others to help us with our work in the Church helps them feel needed and helps them feel the Spirit. When these feelings come, many people often then realize that something has been missing from their lives. "

Clayton M. Christensen

" An innovation will get traction only if it helps people get something that they're already doing in their lives done better. "

Clayton M. Christensen

" There are companies trying to build business within Saudi Arabia, and what they find is that if they try to bring on locals and teach them how to become senior executives, they just don't show up to work. They are not predictable as to when they'll come in and how much of their hearts are into that opportunity. "

Clayton M. Christensen

" I promise my students that if they take the time to figure out their life purpose, they'll look back on it as the most important thing they discovered while at school. If they don't figure it out, they will just sail off without a rudder and get buffeted in the very rough seas of life. "

Clayton M. Christensen

" Children are ready to learn when they are ready to learn, not necessarily when their parents are ready to teach them. "

Clayton M. Christensen

" We don't hire ministers or priests to teach and care for us. This forces us to teach and care for each other - and in my view, this is the core of Christian living as Christ taught it. "

Clayton M. Christensen

" When a company identifies how to integrate the processes needed to give the consumer a sense of job completion, it can blow away the competition. A product is easy to copy, but experiences are very hard to replicate. "

Clayton M. Christensen

" People under-invest in family because it doesn't pay off until the long term. "

Clayton M. Christensen

" Diabetes is a great example whereby, giving the patient the tools, you can manage yourself very well. "

Clayton M. Christensen

" A disruptive innovation is a technologically simple innovation in the form of a product, service, or business model that takes root in a tier of the market that is unattractive to the established leaders in an industry. "

Clayton M. Christensen

" 'Disruption' is, at its core, a really powerful idea. Everyone hijacks the idea to do whatever they want now. It's the same way people hijacked the word 'paradigm' to justify lame things they're trying to sell to mankind. "

Clayton M. Christensen

" To become the kind of person you want to become, you've got to have discipline. It's easier to keep to your standards 100 percent of the time versus 98 percent of the time. "

Clayton M. Christensen

" Efficiency innovations arise in industries that already exist. They provide existing goods and services at much lower costs. They are not empowering. Efficiency innovators become the low cost providers within an existing framework. "

Clayton M. Christensen